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Designer/art director vs lead graphic designer

The differences between designer/art directors and lead graphic designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a lead graphic designer takes usually requires 6-12 months. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $76,009 average annual salary of a lead graphic designer.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a lead graphic designer are adobe photoshop, graphic design, and design concepts.

Designer/art director vs lead graphic designer overview

Designer/Art DirectorLead Graphic Designer
Yearly salary$97,448$76,009
Hourly rate$46.85$36.54
Growth rate4%3%
Number of jobs53,31446,260
Job satisfaction-5
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a lead graphic designer do?

A lead graphic designer is responsible for creating, designing, and updating the company's visual aspects. The lead graphic designer works closely with the branding department alongside the advertising and marketing team. It is essential for the lead graphic designer must be creative, willing to think outside the box, and brave to dare novel ideas. The lead graphic designer is also responsible for leading the creative department in accomplishing assigned tasks from management.

Designer/art director vs lead graphic designer salary

Designer/art directors and lead graphic designers have different pay scales, as shown below.

Designer/Art DirectorLead Graphic Designer
Average salary$97,448$76,009
Salary rangeBetween $60,000 And $157,000Between $44,000 And $131,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyThe Walt Disney CompanyNetflix
Best paying industryMediaTechnology

Differences between designer/art director and lead graphic designer education

There are a few differences between a designer/art director and a lead graphic designer in terms of educational background:

Designer/Art DirectorLead Graphic Designer
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs lead graphic designer demographics

Here are the differences between designer/art directors' and lead graphic designers' demographics:

Designer/Art DirectorLead Graphic Designer
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 61.8% Female, 38.2%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and lead graphic designer duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Lead graphic designer example responsibilities.

  • Manage website redesign including copywriting and updating all website content.
  • Web projects (website design, HTML web updates and email marketing design and code).
  • Create all PowerPoint, marketing and print materials; including but not limit to trade-show booth, and give-a-ways.
  • Design and supervise production of all artwork for print apparel.
  • Create all social media presence including twitter, Facebook, Tumblr and Blogspot.
  • Format HTML graphics for e-blasts, web banners, e-marketing tools, web publishing platforms.
  • Show more

Designer/art director vs lead graphic designer skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common lead graphic designer skills
  • Adobe Photoshop, 7%
  • Graphic Design, 7%
  • Design Concepts, 7%
  • Adobe Illustrator, 5%
  • Adobe Creative Suite, 5%
  • Project Management, 5%

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