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Designer/art director vs senior graphic designer

The differences between designer/art directors and senior graphic designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a senior graphic designer takes usually requires 6-12 months. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $73,921 average annual salary of a senior graphic designer.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a senior graphic designer are sketch, adobe creative suite, and creative concepts.

Designer/art director vs senior graphic designer overview

Designer/Art DirectorSenior Graphic Designer
Yearly salary$97,448$73,921
Hourly rate$46.85$35.54
Growth rate4%3%
Number of jobs53,31446,310
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a senior graphic designer do?

A senior graphic designer oversees all of the designing operations in a company, from conceptualization to production. One of their primary responsibilities is to ensure that all designs produced are according to a client's preference and brand. They also encourage fresh ideas from the team, communicate with clients or representatives, and manage the schedules to meet all deadlines. Furthermore, as a senior graphic designer, they are responsible for leading and mentoring a team of graphic designers, all in the joint effort to reach project goals.

Designer/art director vs senior graphic designer salary

Designer/art directors and senior graphic designers have different pay scales, as shown below.

Designer/Art DirectorSenior Graphic Designer
Average salary$97,448$73,921
Salary rangeBetween $60,000 And $157,000Between $51,000 And $105,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateCaliforniaWashington
Best paying companyThe Walt Disney CompanyPractice Fusion
Best paying industryMediaTechnology

Differences between designer/art director and senior graphic designer education

There are a few differences between a designer/art director and a senior graphic designer in terms of educational background:

Designer/Art DirectorSenior Graphic Designer
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs senior graphic designer demographics

Here are the differences between designer/art directors' and senior graphic designers' demographics:

Designer/Art DirectorSenior Graphic Designer
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 53.2% Female, 46.8%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and senior graphic designer duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Senior graphic designer example responsibilities.

  • Create and manage license product lines from concept sketch to production sample.
  • Manage front-end development of company website, ordering system, and JavaScript presentations.
  • Create ads, manage copywriting, respond to customer inquiries, generate brand unity, establish clear company identity.
  • Perform front-end development, navigation, IA, UI, analysis, visual design, and SEO.
  • Produce and maintain sales literature, posters, trade show materials, print ads and marketing promotional materials for print media.
  • Design and execute production of marketing collateral; including annual catalogs, brochures, and a special contest information package
  • Show more

Designer/art director vs senior graphic designer skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common senior graphic designer skills
  • Sketch, 7%
  • Adobe Creative Suite, 7%
  • Creative Concepts, 5%
  • PowerPoint, 4%
  • Art Direction, 4%
  • HTML, 4%

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