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Designer/art director vs web graphic designer

The differences between designer/art directors and web graphic designers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a designer/art director, becoming a web graphic designer takes usually requires 6-12 months. Additionally, a designer/art director has an average salary of $97,448, which is higher than the $52,574 average annual salary of a web graphic designer.

The top three skills for a designer/art director include photography, graphic design and creative concepts. The most important skills for a web graphic designer are graphic design, wordpress, and HTML.

Designer/art director vs web graphic designer overview

Designer/Art DirectorWeb Graphic Designer
Yearly salary$97,448$52,574
Hourly rate$46.85$25.28
Growth rate4%3%
Number of jobs53,31451,462
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Average age4038
Years of experience612

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

What does a web graphic designer do?

A web graphic designer specializes in the aesthetics and functionality of a web platform, software, and other applications. They are primarily responsible for building a platform that adheres to the subject's purpose and the client's preferred theme while prioritizing an easy-to-use and navigate interface. They must conduct regular testing and maintenance on the platform to ensure its efficiency and significance to the brand involved. Furthermore, a web graphic designer may work independently or work for a company, usually within a team setting.

Designer/art director vs web graphic designer salary

Designer/art directors and web graphic designers have different pay scales, as shown below.

Designer/Art DirectorWeb Graphic Designer
Average salary$97,448$52,574
Salary rangeBetween $60,000 And $157,000Between $37,000 And $72,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateCaliforniaMaryland
Best paying companyThe Walt Disney CompanyActivision Blizzard
Best paying industryMediaTechnology

Differences between designer/art director and web graphic designer education

There are a few differences between a designer/art director and a web graphic designer in terms of educational background:

Designer/Art DirectorWeb Graphic Designer
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 66%
Most common majorGraphic DesignGraphic Design
Most common collegeHarvard UniversityUniversity of Pennsylvania

Designer/art director vs web graphic designer demographics

Here are the differences between designer/art directors' and web graphic designers' demographics:

Designer/Art DirectorWeb Graphic Designer
Average age4038
Gender ratioMale, 59.0% Female, 41.0%Male, 61.2% Female, 38.8%
Race ratioBlack or African American, 4.3% Unknown, 5.9% Hispanic or Latino, 14.2% Asian, 7.7% White, 67.0% American Indian and Alaska Native, 0.8%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage11%13%

Differences between designer/art director and web graphic designer duties and responsibilities

Designer/art director example responsibilities.

  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
  • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
  • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
  • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
  • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
  • Show more

Web graphic designer example responsibilities.

  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Close collaboration with Java developers to create and design variety of websites for both personal and business use in HTML CSS.
  • Develop page layout with cool navigation buttons with animation using JQuery plugins.
  • Improve overall styling and styling issues on iPad app, mostly utilizing CSS3 and jQuery.
  • Enhance SEM / SEO strategy to place company at top of Google search for relevant keywords.
  • Assist with all aspect of project lifecycle from concept storyboards, sketch through wire frames to final design.
  • Show more

Designer/art director vs web graphic designer skills

Common designer/art director skills
  • Photography, 9%
  • Graphic Design, 9%
  • Creative Concepts, 7%
  • Adobe Photoshop, 7%
  • Sketch, 6%
  • Product Design, 6%
Common web graphic designer skills
  • Graphic Design, 7%
  • WordPress, 6%
  • HTML, 6%
  • CSS, 6%
  • Adobe Photoshop, 5%
  • Website Design, 5%

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