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How to hire a designer/art director

Designer/art director hiring summary. Here are some key points about hiring designer/art directors in the United States:

  • There are a total of 26,887 designer/art directors in the US, and there are currently 53,314 job openings in this field.
  • The median cost to hire a designer/art director is $1,633.
  • Small businesses spend $1,105 per designer/art director on training each year, while large companies spend $658.
  • It takes between 36 and 42 days to fill the average role in the US.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • New York, NY, has the highest demand for designer/art directors, with 6 job openings.

How to hire a designer/art director, step by step

To hire a designer/art director, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a designer/art director:

Here's a step-by-step designer/art director hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a designer/art director job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new designer/art director
  • Step 8: Go through the hiring process checklist

What does a designer/art director do?

An art director collaborates with the design and art staff for books, public relations firms, advertising agencies, or newspaper publishers. Art directors create designs and layouts that embody the organization and send the message they want the audience to get. They work with producers and directors of theatres, television, and movie productions to oversee set designs. Being an art director also includes critiquing people's work, working to reach deadlines while still following the budget allocated for a certain project, and (on occasion) disciplining designers who are slacking off on the job.

Learn more about the specifics of what a designer/art director does
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  1. Identify your hiring needs

    Before you post your designer/art director job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a designer/art director for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect designer/art director also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    This list presents designer/art director salaries for various positions.

    Type of Designer/Art DirectorDescriptionHourly rate
    Designer/Art DirectorArt directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. They create the overall design of a project and direct others who develop artwork and layouts.$28-75
    Graphic Design ManagerA graphic design manager is primarily in charge of leading and overseeing the efforts of a graphic design team, ensuring adherence to goals and deadlines. It is their duty to learn and analyze the purpose of design, coordinate staff, liaise with internal and external parties, set goals and objectives, manage schedules, and conceptualize plans... Show more$23-43
    Lead Graphic DesignerA lead graphic designer is responsible for creating, designing, and updating the company's visual aspects. The lead graphic designer works closely with the branding department alongside the advertising and marketing team... Show more$21-62
  2. Create an ideal candidate profile

    Common skills:
    • Photography
    • Graphic Design
    • Creative Concepts
    • Adobe Photoshop
    • Sketch
    • Product Design
    • Design Concepts
    • Website Design
    • Adobe Creative Suite
    • Creative Direction
    • Adobe Illustrator
    • Photo Shoots
    • Brochures
    • Motion Graphics
    Check all skills
    Responsibilities:
    • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
    • Edit and maintain the film festival s web site content and design, utilizing HTML and CSS coding.
    • Organize and coordinate the conceptual idea of product to the working engineer sketch of product.
    • Lead creative on interactive pharmaceutical presentations and HTML emails working with developers, animators, and programmers.
    • Code web pages utilizing CSS, XHTML, jQuery, in addition to programming languages such as PHP and ASPX.
    • Develop strategic project plans managing and maintaining multiple projects from sketch to print, facilitating high-impact presentations to senior leadership.
    More designer/art director duties
  3. Make a budget

    Including a salary range in the designer/art director job description is a good way to get more applicants. A designer/art director salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a designer/art director in Indiana may be lower than in California, and an entry-level engineer typically earns less than a senior-level designer/art director. Additionally, a designer/art director with lots of experience in the field may command a higher salary as a result.

    Average designer/art director salary

    $97,448yearly

    $46.85 hourly rate

    Entry-level designer/art director salary
    $60,000 yearly salary
    Updated December 17, 2025

    Average designer/art director salary by state

    RankStateAvg. salaryHourly rate
    1California$131,349$63
    2New York$109,909$53
    3Oregon$108,759$52
    4Washington$105,408$51
    5Maine$101,405$49
    6Utah$100,324$48
    7New Jersey$91,701$44
    8Illinois$87,848$42
    9Michigan$80,211$39
    10District of Columbia$72,642$35
    11Virginia$70,538$34
    12Florida$64,972$31
    13Pennsylvania$64,550$31
    14Maryland$59,334$29

    Average designer/art director salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1The Walt Disney Company$168,473$81.0053
    2Apple$157,651$75.7945
    3ViacomCBS$154,075$74.07
    4Nike$147,265$70.80120
    5Hawaii.com$138,325$66.50
    6JPMorgan Chase & Co.$135,853$65.3121
    7Edelman Financial Engines$125,759$60.461
    8Bloomingdale's$124,637$59.921
    9National Geographic$108,979$52.39
    10WES$104,394$50.19
    11Blackstone Group$100,358$48.25
    12Nexstar Media Group$94,371$45.376
    13Ancestry US Holdings Inc$92,785$44.61
    14Base Design$92,223$44.34
    15Paramount$89,099$42.846
    16Alight Solutions$80,856$38.87
    17New Jersey Institute of Technology$77,936$37.471
    18Louis Vuitton$63,894$30.72
    19Cascade Designs$63,293$30.43
    20Sundance Institute$56,860$27.34
  4. Writing a designer/art director job description

    A designer/art director job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a designer/art director job description:

    Designer/art director job description example

    At Teachable we empower creators to transform their knowledge into income. To accomplish this, our products enable individuals and small businesses to create, host and sell online courses and coaching. Teachable Creators have tens of thousands of active creators who've reached more than 45 million students around the world, teaching a diverse array of topics, ranging from crafting to card tricks to coding. Fifty million people worldwide consider themselves to be creators. More than two million people earn enough from their passion projects to consider it their full-time income. The rise of the creator economy means more people than ever want to share what they know and monetize it. Teachable is poised to offer best-in-class solutions to this ever-growing market.

    In 2020, Teachable was acquired by Hotmart Company, a global leader in the Creator Economy with a shared mission of empowering creators to live out their passions. With offices in eight countries and more than 35 million users worldwide, Hotmart's partnership ensures our creators-current and future-have access to best-in-class technology tools, so they can scale their online businesses with ease and truly make an impact on their students' lives.

    As Art Director at Teachable, you will be responsible for providing creative leadership, team-wide mentorship, and setting an inspiring example for the Creative Team across all touchpoints and verticals. You'll collaborate with all Marketing teams to support an extraordinary product that is used by tens of thousands of creators and millions of students.
    This role will report directly into our Director of Brand, Content, and Creative.

    About the Role:

    We're looking for an Art Director with extensive multi-channel digital experience. As a leader of the Creative Studio Team, you'll partner closely with our Creative Studio Team members to maintain, build, and evolve our ever-growing creative ecosystem. This is a fantastic role for a natural born leader and mentor who is ready to nurture a team of designers and inspire them to do their very best work.

    You'll partner extensively with our Senior Copywriter. The two of you will work with the Director of Brand, Creative, and Content to take a fresh look at the current brand and discover areas to innovate and push our creative boundaries. As a team you'll assess our processes and improve wherever needed as well as explore new avenues for brand expression.You'll bring an engaging and compelling knack for design and direction to our campaigns and brand collateral, helping to build and nurture a deep and robust system of creative output at the highest standards.

    You'll work in an integrated and holistic way, thinking beyond a single channel. You will translate designs across a multitude of touch points effortlessly to unlock the full potential of every project you touch. This role is ideal for someone who is a hybrid designer at heart and is able to leverage a diverse skill set to lead and support as needed.

    You'll work closely with the Director of Brand, Creative, and Content to conceptualize and create beautifully crafted creative work across the Teachable ecosystem.
    ResponsibilitesLead the Creative Studio Team by providing guidance and mentorship, giving constructive feedback and reviews, and helping with professional growth and development while inspiring them to do their best work.Jump in when necessary and lend a hand with design or strategy; a “hands-on” mentality is key. You must be willing to continue to design by example and pitch in when needed.Lead design meetings confidently and effectively communicate strategy to team members, leadership, and executives regularly.Partner with Senior Copywriter to set priorities for the creative studio and identify larger initiatives we should be taking to evolve the brand.Partner with the Senior UX/UI designer to enhance accessibility, readability, and other user experience considerations of visual assets and digital experiences across the creative ecosystem.Work closely with our Creative Operations Manager to plan and assign tasks and projects as well as optimize and improve our workflows and processes, when needed.Partner with the Director of Brand, Creative, and Content to lead strategy and craft compelling digital experiences around our campaigns, events, and brand experiences and successfully translate them across various formats and devices.Work closely with a multidisciplinary group of designers, copywriters, marketers, project managers, and producers to bring our creative vision to life. You will also partner closely with cross-functional teams and partners in a variety of projects.Manage design processes with outside agency partners, freelancers, and contractors; Keep scalability top of mind throughout all facets of the design process, ensuring that everything we put out into the world is robust, agile, and flexible.Leveraging our brand guidelines, you'll develop digital style guides for our marketing site and other digital experiences.You'll proactively pitch improvements to the brand expression and design systems we have in place and take responsibility for the team budget keeping track of support and resource needs.
    Requirements8-10 years of experience executing best-in-class design and digital experiences across various digital touch points at an agency or in-house creative team. Both experiences are a plus. Must have experience managing a team.Fluency with a variety of design programs including Adobe Creative Suite and Figma.A portfolio that showcases best-in-class brand and digital work for recognized brands. Confidence in advocating for design priorities and supporting the unique needs of creative work within a diverse marketing team. Experience advocating for team resources.Expert understanding of responsive design and how to translate designs successfully across a variety of formats and devices.A strong foundation in graphic design principles (typographic mastery).A natural collaborator who enjoys collective brainstorming, concepting, and trying new approaches to design and strategy.Motion design chops; working knowledge of Adobe After Effects and other industry leading motion graphics software.Experience working with live action video; providing feedback, storyboards, being on set, and editing videos are a big plus.You're skilled in communicating design principles and design rationale to non-designers. You're passionate about educating and improving overall team visual literacy without alienating those less familiar with design vocabulary.A self-motivated problem solver who's able to work comfortably with ambiguity.Sophisticated and elevated eye; there's no detail that gets past you.Experience with creative project management. Must be confident actively participating in project timeline creation and helping establish reasonable turnaround expectations based on insight into creative constraints and pain points.Active engagement and knowledge of current digital design trends and best practices.Outside the box thinker who is inquisitive and proactive in suggesting new ideas, formats, and options in an effort to push innovation forward.Understands the fluid and fast-paced world of rapidly growing start-up environments.Possess true empathy and sensitivity for others; patient and calm under pressure.You're passionate about what you do and have fun doing it.
    Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.

    Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.

    We're in an exciting growth phase and we're continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

    Teachable operates under a hybrid work model, meaning employees (depending on the requirements for the role) may work either fully remote or in-office (or a combination of the two).

    Benefits:
    Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium
    Generous Vacation, Personal, and Sick Time
    Parental leave, 16 weeks fully paid after three months of service
    4% 401(k) with match after three months of service
    Supplemental student loan repayment assistance or a professional education stipend
    Tax-free commuter benefit
    Conference budget
    50% gym & wellness match
    Headspace subscription
    $250 Donation Match Program

    Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.
  5. Post your job

    There are a few common ways to find designer/art directors for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your designer/art director job on Zippia to find and attract quality designer/art director candidates.
    • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with designer/art director candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new designer/art director

    Once you've found the designer/art director candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

    It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

    Once that's done, you can draft an onboarding schedule for the new designer/art director. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a designer/art director?

Hiring a designer/art director comes with both the one-time cost per hire and ongoing costs. The cost of recruiting designer/art directors involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of designer/art director recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $97,448 per year for a designer/art director, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for designer/art directors in the US typically range between $28 and $75 an hour.

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