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Become A Desktop Publishing Specialist

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Working As A Desktop Publishing Specialist

  • Thinking Creatively
  • Interacting With Computers
  • Getting Information
  • Making Decisions and Solving Problems
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Repetitive

  • Stressful

  • $46,972

    Average Salary

What Does A Desktop Publishing Specialist Do

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as for advertisements, brochures, magazines, and corporate reports.

Duties

Graphic designers typically do the following: 

  • Meet with clients or the art director to determine the scope of a project
  • Use digital illustration, photo-editing software, and layout software to create designs
  • Create visual elements such as logos, original images, and illustrations that help deliver a desired message
  • Design layouts and select colors, images, and typefaces to use
  • Present design concepts to clients or art directors
  • Incorporate changes recommended by clients or art directors into final designs
  • Review designs for errors before printing or publishing them

Graphic designers combine art and technology to communicate ideas through images and the layout of websites and printed pages. They may use a variety of design elements to achieve artistic or decorative effects.

Graphic designers work with both text and images. They often select the type, font, size, color, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a print or webpage, including how much space each will have. When using text in layouts, graphic designers collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Through the use of images, text, and color, graphic designers can transform statistical data into visual graphics and diagrams, which can make complex ideas more accessible.

Graphic design is important to marketing and selling products, and is a critical component of brochures and logos. Therefore, graphic designers, also referred to as graphic artists or communication designers, often work closely with people in advertising and promotions, public relations, and marketing.

Frequently, designers specialize in a particular category or type of client. For example, some create the graphics used on retail products packaging, still others may work on the visual designs used on book jackets.

Graphic designers need to keep up to date with the latest software and computer technologies to remain competitive.

Some individuals with a background in graphic design teach in design schools, colleges, and universities. For more information, see the profile on postsecondary teachers.

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How To Become A Desktop Publishing Specialist

Graphic designers usually need a bachelor’s degree in graphic design or a related field. Candidates for graphic design positions should demonstrate their creativity and originality through a professional portfolio that features their best designs.

Education

A bachelor’s degree in graphic design or a related field is usually required. However, those with a bachelor’s degree in another field may pursue technical training in graphic design to meet most hiring qualifications.

The National Association of Schools of Art and Design accredits about 320 postsecondary colleges, universities, and independent institutes with programs in art and design. Most schools include studio art, principles of design, computerized design, commercial graphics production, printing techniques, and website design. In addition, students should consider courses in writing, marketing, and business, all of which are useful in helping designers work effectively on project teams.

High school students interested in graphic design should take basic art and design courses in high school, if the courses are available. Many bachelor's degree programs require students to complete a year of basic art and design courses before being admitted to a formal degree program. Some schools require applicants to submit sketches and other examples of their artistic ability.

Many programs provide students with the opportunity to build a professional portfolio of their designs. For many artists, including graphic designers, developing a portfolio—a collection of design ideas that demonstrates their styles and abilities—is essential because employers rely heavily on a designer’s portfolio in deciding whether to hire the individual.

Graphic designers must keep up with new and updated computer graphics and design software, either on their own or through formal software training programs. Professional associations that specialize in graphic design, such as AIGA, offer courses intended to keep the skills of their members up to date.

Other Experience

Graphic designers often gain their initial experience through internships. It provides aspiring graphic designers an opportunity to work with designers and experience the design process from concept to completion while completing a design program.

Licenses, Certifications, and Registrations

Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage.

Advancement

Experienced graphic designers may advance to chief designer, art director, or other supervisory positions.

Important Qualities

Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client’s desired message.

Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.

Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.

Computer skills. Most graphic designers use specialized graphic design software to prepare their designs.

Creativity. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a recognizable meaning on behalf of their clients.

Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.

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Desktop Publishing Specialist Videos

A career in desktop publishing

Career Advice on becoming a Senior Dealer by Scott R (Full Version)

Desktop Publishers

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Desktop Publishing Specialist Career Paths

Desktop Publishing Specialist
Production Manager Marketing Manager Creative Director
Advertising Director
6 Yearsyrs
Senior Graphic Designer Creative Director
Chief Creative Officer
9 Yearsyrs
Technical Writer Writer And Editor
Content Manager
5 Yearsyrs
Production Artist Senior Graphic Designer Art Director
Creative Manager
6 Yearsyrs
Production Coordinator Traffic Manager
Creative Project Manager
6 Yearsyrs
Production Artist Art Director
Creative Services Manager
7 Yearsyrs
Art Director Contract Graphic Designer Senior Graphic Designer
Designation Marketing Director
5 Yearsyrs
Graphic Designer Marketing Specialist Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Marketing Coordinator Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Editor Producer Freelance Producer
Freelance Project Manager
6 Yearsyrs
Senior Graphic Designer Art Director Creative Director
Marketing And Creative Director
7 Yearsyrs
Technical Writer Communications Specialist Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Graphic Designer Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Production Manager Production Director
Media Director
5 Yearsyrs
Project Manager Adjunct Professor Senior Instructional Designer
Senior Designer/Project Manager
8 Yearsyrs
Office Manager Business Manager Account Coordinator
Traffic Manager
5 Yearsyrs
Project Manager Solutions Architect Information Architect
User Experience Manager
9 Yearsyrs
Office Manager Property Manager Communications Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Desktop Publishing Specialist?

Desktop Publishing Specialist Demographics

Gender

Female

60.9%

Male

36.9%

Unknown

2.2%
Ethnicity

White

64.5%

Hispanic or Latino

14.5%

Black or African American

10.8%

Asian

7.0%

Unknown

3.2%
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Foreign Languages Spoken

Spanish

47.9%

French

12.5%

Chinese

8.3%

German

4.2%

Japanese

4.2%

Italian

4.2%

Vietnamese

2.1%

Hebrew

2.1%

Mandarin

2.1%

Hindi

2.1%

Tagalog

2.1%

Dutch

2.1%

Russian

2.1%

Thai

2.1%

Korean

2.1%
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Desktop Publishing Specialist Education

Schools

University of Phoenix

7.9%

Northern Virginia Community College

7.9%

Rochester Institute of Technology

5.9%

American InterContinental University

5.9%

George Mason University

5.9%

University of Missouri - Saint Louis

5.9%

Southern New Hampshire University

5.9%

Art Institute of Colorado

5.0%

Montgomery College

5.0%

University of Wisconsin - Milwaukee

5.0%

University of North Texas

4.0%

George Washington University

4.0%

University of Arkansas at Little Rock

4.0%

Arizona State University

4.0%

Columbia College Chicago

4.0%

Florida State University

4.0%

Howard University

4.0%

College of DuPage

4.0%

University of Washington

4.0%

Bergen Community College

4.0%
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Majors

Graphic Design

23.0%

Business

14.5%

English

7.4%

Communication

6.6%

Computer Applications

5.8%

Journalism

4.6%

Fine Arts

4.4%

Design And Visual Communication

4.1%

Computer Science

3.9%

Graphic Communications

3.6%

Computer Information Systems

3.5%

Marketing

3.1%

Writing

2.8%

Management

2.0%

Liberal Arts

1.8%

Psychology

1.8%

Political Science

1.8%

Health Care Administration

1.8%

Advertising

1.8%

Finance

1.6%
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Degrees

Bachelors

43.7%

Other

22.0%

Associate

13.8%

Masters

10.7%

Certificate

7.8%

Diploma

1.3%

Doctorate

0.7%
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Desktop Publishing Specialist Videos

A career in desktop publishing

Career Advice on becoming a Senior Dealer by Scott R (Full Version)

Desktop Publishers

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Real Desktop Publishing Specialist Salaries

Job Title Company Location Start Date Salary
Desktop Publishing Specialist Spring Publishing Corporation New York, NY Dec 22, 2009 $39,549
Specialist Desktop Publishing Artnexus Online Inc. North Miami, FL Sep 23, 2010 $35,500
Publisher Specialist 3I-Interactive, LLC Columbia, MO Sep 10, 2010 $35,152
Publisher Specialist 3I-Interactive, LLC Columbia, MO Sep 19, 2010 $35,152

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Top Skills for A Desktop Publishing Specialist

  1. Adobe Photoshop
  2. Layout
  3. Desktop Publisher
You can check out examples of real life uses of top skills on resumes here:
  • Employed a variety of software including Adobe Photoshop and Illustrator to add visual impact to materials.
  • Worked on special projects such as the layout of employee manuals, press release articles, PowerPoint Oral presentations, etc.
  • Implemented weekly meetings and provided personalized training for desktop publishers to enhance their work efficiency.
  • Performed a similar role in the production of numerous other user manuals.
  • Created visually dynamic PowerPoint presentations to promote advancements in national medical research and marketing of newly approved prescription drugs.

How Would You Rate Working As a Desktop Publishing Specialist?

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Top 10 Best States for Desktop Publishing Specialists

  1. District of Columbia
  2. Massachusetts
  3. Alaska
  4. New York
  5. Rhode Island
  6. Virginia
  7. Minnesota
  8. Ohio
  9. Maryland
  10. Connecticut
  • (96 jobs)
  • (304 jobs)
  • (21 jobs)
  • (448 jobs)
  • (28 jobs)
  • (420 jobs)
  • (246 jobs)
  • (456 jobs)
  • (208 jobs)
  • (90 jobs)

Top Desktop Publishing Specialist Employers

Jobs From Top Desktop Publishing Specialist Employers

Desktop Publishing Specialist Videos

A career in desktop publishing

Career Advice on becoming a Senior Dealer by Scott R (Full Version)

Desktop Publishers

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