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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Quantitative Developer, Market Risk||Barclays Capital Inc.||New York, NY||Feb 18, 2016||$175,000|
|Repo Trader-Emerging & Developed Markets||BTG Pactual Asset Management Us LLC||New York, NY||Dec 22, 2016||$157,768|
|Market Development and Strategy||Paypal, Inc.||San Jose, CA||Dec 12, 2011||$152,075|
|Developer, Options Market Making||KCG Americas LLC||New York, NY||Aug 01, 2015||$150,000|
|Developer, Quantitative Market Making-Options||KCG Americas LLC||New York, NY||Sep 03, 2015||$150,000|
|Senior Developer-Market Data||FX Alliance, LLC||New York, NY||May 08, 2013||$150,000|
|Capital Markets Quantitative Developer||Adecco Group Na/Modis, Inc.||Charlotte, NC||Aug 13, 2013||$135,655|
|Market Data Developer||CNBC LLC||Englewood Cliffs, NJ||Jan 10, 2016||$135,000|
|Senior Developer, Market Risk IT||Barclays Capital Services Inc.||Jersey City, NJ||May 18, 2012||$135,000 -
|Quantitative Developer-Market Risk||Barclays Capital Inc.||New York, NY||Jun 24, 2013||$132,000 -
|Market Connectivity Developer (C++)||ORC Software, Inc.||Chicago, IL||Apr 05, 2015||$115,000|
|Market Connectivity Developer (C++)||ORC Software, Inc.||Chicago, IL||Apr 05, 2012||$112,455|
|Quantitative Developer, Emerging Markets||RBS Securities Inc.||Stamford, CT||Nov 11, 2010||$110,000|
|Capital Markets Developer||Adecco Group Na/Modis, Inc.||Charlotte, NC||Jul 21, 2014||$98,339|
|Capital Markets Quantitative Developer||Diversant LLC||Charlotte, NC||Aug 24, 2015||$93,915 -
|Market Data Developer||Nico Holdings LLC||Chicago, IL||Oct 20, 2009||$88,317 -
|Market Data Acquisition Developer||Scottrade, Inc.||Saint Louis, MO||Sep 23, 2010||$86,689|
|Market Risk Developer||Bank of America N.A.||Jersey City, NJ||Oct 01, 2011||$85,000 -
|Developer, Market Risk Technology||Merrill Lynch||Jersey City, NJ||Apr 10, 2011||$85,000 -
|Market Risk Developer||Merrill Lynch||New York, NY||Apr 15, 2011||$85,000 -
|Market Risk Developer||Bank of America N.A.||New York, NY||Apr 15, 2011||$85,000 -
|Capital Markets Quantitative Developer||Diversant LLC||Charlotte, NC||Jan 10, 2016||$79,331 -
|Market Data Acquisition Developer||Scottrade, Inc.||Saint Louis, MO||Nov 28, 2010||$78,452|
|Chief of Strategic Market Development||Kumkang Shoe Co Ltd||NY||Jan 01, 2014||$75,132|
|Head of Market Development, Events & PR||RB International Finance (USA) LLC||New York, NY||Sep 15, 2015||$75,000 -
|Market Development, Latam||Evernote Corporation||Redwood City, CA||Mar 16, 2015||$75,000|
|Chief of Strategic Market Development||Korea Paper & Plastic Bag Corp||NY||Sep 01, 2014||$74,672|
|Energy Markets Modeler/Developer||Envapower, Inc.||Boston, MA||Sep 02, 2010||$68,203 -
|Asian Market Developer||EPT America, Inc.||Nashville, TN||Oct 01, 2010||$48,189|
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