Developer and marketer demographics and statistics in the US
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Developer and marketer demographics by:
Developer and marketer gender statistics
36.7% of developer and marketers are women and 63.3% of developer and marketers are men.
- Male, 63.3%
- Female, 36.7%
Developer and marketer gender ratio
| Gender | Percentages |
|---|---|
| Male | 63.3% |
| Female | 36.7% |
Developer and marketer gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$85,523
Female income
$79,528
Developer and marketer gender ratio over time
This data breaks down the percentage of men and women in developer and marketer positions over time. Currently, 36.7% of developer and marketers are female.
Developer and marketer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 79.75% | 20.25% |
| 2011 | 79.51% | 20.49% |
| 2012 | 79.96% | 20.04% |
| 2013 | 79.91% | 20.09% |
| 2014 | 78.58% | 21.42% |
| 2015 | 78.23% | 21.77% |
| 2016 | 78.14% | 21.86% |
| 2017 | 77.36% | 22.64% |
| 2018 | 65.42% | 34.58% |
| 2019 | 64.42% | 35.58% |
| 2020 | 62.93% | 37.07% |
| 2021 | 63.29% | 36.71% |
Developer and marketer related jobs gender ratio
We compared developer and marketers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Developer And Marketer | 63% | 37% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Developer and marketer demographics by race
The most common ethnicity among developer and marketers is White, which makes up 74.6% of all developer and marketers. Comparatively, 8.7% of developer and marketers are Hispanic or Latino and 8.2% of developer and marketers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Developer and marketer race
| Developer and marketer race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Developer and marketer race and ethnicity over time
See how developer and marketer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Developer and marketer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Developer and marketer wage gap by race
According to our data, asian developer and marketers have the highest average salary compared to other ethnicities. Black or african american developer and marketers have the lowest average salary at $79,529.
| Ethnicity | Salary |
|---|---|
| Unknown | $84,971 |
| White | $84,483 |
| Black or African American | $79,529 |
| Asian | $95,280 |
| Hispanic or Latino | $84,111 |
Average developer and marketer age
See how the average age of developer and marketers varies based on ethnicity and gender.
Male
Female
Developer and marketer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Developer and marketer age breakdown
The average age of developer and marketers is 40+ years years old, representing 44% of the developer and marketer population.
Developer and marketer age breakdown
| Developer And Marketer Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Developer and marketer educational attainment
The most common degree for developer and marketers is bachelor's degree, with 72% of developer and marketers earning that degree. The second and third most common degree levels are master's degree degree at 16% and master's degree degree at 5%.
- Bachelor's, 72%
- Master's, 16%
- Associate, 5%
- High School Diploma, 2%
- Other Degrees, 5%
Developer and marketers by degree level
| Developer and marketer degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 16% |
| Associate | 5% |
| High School Diploma | 2% |
| Other Degrees | 5% |
Developer and marketer jobs you might like
Developer and marketer wage gap by degree level
According to the data, developer and marketers with a Doctorate degree earn more than those without, at $109,412 annually. With a Master's degree, developer and marketers earn a median annual income of $103,522 compared to $88,508 for developer and marketers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $103,522 |
| Bachelor's Degree | $88,508 |
| Doctorate Degree | $109,412 |
Developer and marketer employment statistics
Most developer and marketers work for a private in the technology industry.
Company size where developer and marketers work
Below, you can see the size of companies where developer and marketers work.
Developer and marketer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 15% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 29% |
Developer and marketer jobs by company type
Employees with the developer and marketer job title have their preferences when it comes to working for a company. For instance, most developer and marketers prefer to work at private companies over public companies.
Developer and marketer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 39% |
| Private | 54% |
| Government | 2% |
Developer and marketer jobs by industry
The most common industries for developer and marketers are technology, finance and professional.
Developer and marketer industry statistics
| Industry | Percentages |
|---|---|
| Technology | 15% |
| Fortune 500 | 14% |
| Finance | 10% |
| Professional | 8% |
| Media | 7% |
| Manufacturing | 7% |
| Health Care | 5% |
| Retail | 5% |
| Telecommunication | 5% |
| Start-up | 5% |
| Education | 4% |
| Hospitality | 3% |
| Transportation | 3% |
| Energy | 3% |
| Internet | 2% |
| Real Estate | 2% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Non Profits | 1% |
| Agriculture | 1% |
| Insurance | 1% |
Developer and marketer turnover and employment statistics
Developer and marketer unemployment rate over time
The unemployment rate for developer and marketers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Developer and marketer unemployment rate by year
| Year | Developer and marketer unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average developer and marketer tenure
The average developer and marketer stays at their job for 1-2 years, based on the 352 developer and marketers resumes in Zippia's database.
Developer and marketer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 37% |
| 3-4 years | 14% |
| 5-7 years | 13% |
| 8-10 years | 5% |
| 11+ years | 10% |
Developer and marketer LGBT ratio compared to similar jobs
Review the percent of developer and marketers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Sales Executive | 7.25% | 211,538 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Developer And Marketer | 9.86% | - |
| Assistant Director Of Public Relations | 16.11% | 24,202 |
Similar developer and marketer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Sales Executive | 7.25% | 211,538 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Assistant Director Of Public Relations | 16.11% | 24,202 |
Foreign languages spoken by developer and marketers
The most common foreign language among developer and marketers is Spanish at 37.5%. The second-most popular foreign language spoken is Chinese at 16.7% and French is the third-most popular at 12.5%.
- Spanish, 37.5%
- Chinese, 16.7%
- French, 12.5%
- Portuguese, 8.3%
- Italian, 8.3%
- Other, 16.7%
Developer and marketer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 37.5% |
| Chinese | 16.7% |
| French | 12.5% |
| Portuguese | 8.3% |
| Italian | 8.3% |
| Other | 16.7% |