How to hire a developer and marketer

How to hire a developer and marketer, step by step

Here's a step-by-step developer and marketer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a developer and marketer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new developer and marketer
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The developer and marketer hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

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   You should also consider the ideal background you'd like them a developer and marketer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a developer and marketer that fits the bill.

   The following list breaks down different types of developer and marketers and their corresponding salaries.

   Type of Developer And Marketer	Description	Hourly rate
   Developer And Marketer	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-65
   Partner	A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business... Show more	$14-87
   Social Media Manager	Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks... Show more	$24-47

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Java
   • C++
   • CRM
   • Market Development
   • Business Development
   • Product Knowledge
   • Linkedin
   • Linux
   • Product Development
   • API
   • SQL Server
   • Digital Marketing
   • Market Strategy
   • Market Trends

   Check all skills

   Responsibilities:

   • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
   • Front end development consist of maintaining Javascript.
   • Execute numerous presentations at national-level healthcare conferences
   • Execute numerous presentations at national-level healthcare conferences

   More developer and marketer duties

3. Make a budget

   Including a salary range in your developer and marketer job description helps attract top candidates to the position. A developer and marketer salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a developer and marketer in Kansas may be lower than in California, and an entry-level developer and marketer usually earns less than a senior-level developer and marketer. Additionally, a developer and marketer with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average developer and marketer salary

   $84,533yearly

   $40.64 hourly rate

   ---

   Entry-level developer and marketer salary

   $52,000 yearly salary

   Updated December 16, 2025

   Average developer and marketer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$108,646	$52
   2	New Jersey	$98,143	$47
   3	New York	$95,431	$46
   4	North Carolina	$93,010	$45
   5	Arizona	$92,757	$45
   6	Washington	$90,973	$44
   7	Illinois	$88,403	$43
   8	Pennsylvania	$86,967	$42
   9	Connecticut	$83,372	$40
   10	Massachusetts	$82,789	$40
   11	Texas	$82,385	$40
   12	District of Columbia	$81,816	$39
   13	Alabama	$80,032	$38
   14	Tennessee	$78,852	$38
   15	Indiana	$78,136	$38
   16	Minnesota	$73,949	$36
   17	Nebraska	$72,990	$35
   18	Michigan	$72,123	$35
   19	Georgia	$71,889	$35
   20	Florida	$71,568	$34

   Average developer and marketer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Deutsche Bank	$125,242	$60.21	6
   2	VMware	$120,872	$58.11
   3	Barclays	$104,506	$50.24	2
   4	Nokia	$103,845	$49.93	9
   5	Lucid Motors	$98,853	$47.53
   6	BASF	$97,629	$46.94	1
   7	Merrill Lynch	$95,293	$45.81
   8	Pwc	$94,800	$45.58	80
   9	RBS Securities	$94,234	$45.30
   10	Bank of America	$90,345	$43.44	25
   11	Jump Trading	$87,307	$41.97
   12	DIVERSANT	$79,347	$38.15
   13	VSP Technologies	$77,335	$37.18
   14	Cummins	$76,558	$36.81	5
   15	Matrix Service Company	$72,810	$35.00	14
   16	JP Enterprises	$70,859	$34.07
   17	Resort Lifestyle Communities	$44,458	$21.37
   18	Adecco	$35,859	$17.24	5
   19	ComForCare	$33,410	$16.06	1

4. Writing a developer and marketer job description

   A job description for a developer and marketer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a developer and marketer job description:

   Developer and marketer job description example

   Leading the future in luxury electric and mobility
   At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
   
   We plan to lead in this new era of luxury electric by returning to the fundamentals of great design - where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
   
   Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
   
   Do you feel at home in the luxury segment and have an excellent network and access to VIPs, influencers and the luxury scene in Zurich? Are you a multitasking organizational talent who is always looking to deliver a world class luxury experience? Then this is the role for you!
   The Role:Establish and maintain high level knowledge of the company's mission, vision, and brand identity Prioritize and schedule tasks effectively driving brand awareness in your territory and preparing for Studio openings Identify all relevant events in your area and participate as a brand representative Strategize, coordinate and implement test drive events, pop-ups, product awareness initiatives, loyalty events, community engagement events, and driving experiences to bring the Lucid brand to life for prospective owners and the automotive community Assist in hiring, training and managing the best luxury experience team for studio's Collaborate cross-functionally within Lucid to achieve goals (Sales, Marketing, Finance, IT, Retail, HR) Collaborate with the Enablement team to train all customer-facing event personnel and manage these teams throughout events Handle ad-hoc requests as assigned by the Country Manager Germany and central HQ leadership
   Qualifications:5+ years of experience in managing and selling within a luxury customer environment Strong interpersonal and communication skills Ability to prioritize a high volume of projects and activities under aggressive timelines Entrepreneurial-minded with a passion for a fast-paced, high-growth, startup environment Strong affinity for luxury products and clients with an extensive network within VIP, influencer, multiplier and key target groups Excellent communicator, collaborator and team player who maintains positive working relationships with project teams and enjoys helping the team overcome obstacles. Bachelor's degree or higher Native Swiss German, German speaker and fluent in English - additional languages are a plus
   At Lucid, we don't just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
   
   Notice regarding COVID-19 protocols
   At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.
   
   Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
   
   To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.

   Copy this example

   

5. Post your job

   There are a few common ways to find developer and marketers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find developer and marketer candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with developer and marketer candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new developer and marketer

   Once you've found the developer and marketer candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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