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Developer and marketer skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical developer and marketer skills. We ranked the top skills for developer and marketers based on the percentage of resumes they appeared on. For example, 11.3% of developer and marketer resumes contained java as a skill. Continue reading to find out what skills a developer and marketer needs to be successful in the workplace.

15 developer and marketer skills for your resume and career

1. Java

Java is a widely-known programming language that was invented in 1995 and is owned by Oracle. It is a server-side language that was created to let app developers "write once, run anywhere". It is easy and simple to learn and use and is powerful, fast, and secure. This object-oriented programming language lets the code be reused that automatically lowers the development cost. Java is specially used for android apps, web and application servers, games, database connections, etc. This programming language is closely related to C++ making it easier for the users to switch between the two.

Here's how developer and marketers use java:
  • Developed performance/capacity interactive JAVA tools that created an immediate response time for obtaining modeling and performance analysis.
  • General Electric Aviation, Software Developer * Developed Java web-application used to maintain PLM application servers.

2. C++

C++ is a general-purpose programming language that is used to create high-performing applications. It was invented as an extension to the C language. C++ lets the programmer have a high level of domination over memory and system resources. C++ is an object-oriented language that helps you implement real-time issues based on different data functions

Here's how developer and marketers use c++:
  • Developed the Tux module in C++ to replace legacy Reuters infrastructure RTIC/STIC with Reuters ADH/ADS.
  • Developed C++ Options applications that loaded REUTER feeds into Citadel's databases.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how developer and marketers use crm:
  • Mentored Customer Relationship Management (CRM) team on Six Sigma projects to assist them in achieving their Green Belt certifications.
  • Supported Business Development Department including assistance with internal and external events, research, CRM database support, and departmental correspondence.

4. Market Development

Market development is a growth tactic that recognizes and expands new market divisions for current products. This strategy is generally steered towards non-buying customers in the current target market along as it aims to build new customers. These new customers can belong to new geographic, demographic, institutional, or psychographic segments.

Here's how developer and marketers use market development:
  • Market development and distribution networking.
  • Train new loan officers regarding loan process, marketing and client relations and market development.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how developer and marketers use business development:
  • Worked independently and as a team to plan business development and marketing team goals.
  • Supported business development activities including opportunity identification and proposal generation.

6. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how developer and marketers use product knowledge:
  • Perform product knowledge and training seminars for channel partners, engineers, contractors, OEMs & end-users as required.
  • Accelerated market penetration in Central India by leveraging professional network to drive IK product knowledge with manufacturers and suppliers.

7. Linkedin

Here's how developer and marketers use linkedin:
  • Develop and implement social media and content marketing campaigns including company blog, LinkedIn and Twitter.
  • Established a social media presence through Facebook & LinkedIn to increase marketability and develop a virtual community for the organization.

8. Linux

Linux is a Unix-like operating system. Just like Windows, Mac OS, and IOS, Linux is an operating system used by millions across the globe. Android itself is powered by the Linux operating system. Linux manages all the hardware resources that are associated with your computer. The software is famous because of the protection it grants from viruses, malware, and crashes. The Linux operating system is entirely free and is an open-source software meaning it can be altered by those equipped with the knowledge to code.

Here's how developer and marketers use linux:
  • Developed specification for system patching and transitioned development and testing to another highly qualified Linux embedded developer.
  • Developed computer vision application for line detection for embedded Linux.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how developer and marketers use product development:
  • Perform high-level business analysis of client requirements and translate to product development objectives.
  • Advised in the development and support of student, beta-user groups as a part of product development.

10. API

Here's how developer and marketers use api:
  • Created API for BMC Control SA protocol which is used in propagating the Provision information from and to the provisioning systems.
  • Worked as the lead architect on designing a completely abstract alerts system, which is extensible though an alerts API.

11. SQL Server

Here's how developer and marketers use sql server:
  • Upgraded Underwriting Information System to Microsoft SQL Server 2008 R2.
  • Perform development analysis and programming on Delphi/Oracle/SQL Server applications.

12. Digital Marketing

Here's how developer and marketers use digital marketing:
  • Led digital marketing for an award-winning enterprise mobile agency, with clients including Google, Philips and Audi.
  • Utilized digital marketing skills to build an organic fan-base and developed new revenue streams* Social media marketing consultant and booking agent

13. Market Strategy

Here's how developer and marketers use market strategy:
  • Designed and advised effective market strategy for product.
  • Contributed to the development of a market strategy for the Construction segment for the Mexican market.

15. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how developer and marketers use market research:
  • Established a strategic and successful network of sales leads through market research, social media, email, and face-to-face meetings.
  • Delivered report covering country regulatory requirements, pricing strategy, market research, customer segmentation.
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List of developer and marketer skills to add to your resume

Developer and marketer skills

The most important skills for a developer and marketer resume and required skills for a developer and marketer to have include:

  • Java
  • C++
  • CRM
  • Market Development
  • Business Development
  • Product Knowledge
  • Linkedin
  • Linux
  • Product Development
  • API
  • SQL Server
  • Digital Marketing
  • Market Strategy
  • Market Trends
  • Market Research
  • Securities
  • Sales Techniques
  • JavaScript
  • Trade Shows
  • Sales Pipeline
  • R
  • Market Analysis
  • SEO
  • Reuters
  • Product Line
  • Photoshop
  • Facebook
  • OEM
  • Sales Strategy
  • HTML
  • Market Intelligence

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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