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Become A Development And Communication Coordinator

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Working As A Development And Communication Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $48,910

    Average Salary

What Does A Development And Communication Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Development And Communication Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Development And Communication Coordinator Videos

Career Advice on becoming a Communications Officer by Owen B (Full Version)

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

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Average Length of Employment
Top Careers Before Development And Communication Coordinator
Internship 13.9%
Volunteer 7.8%
Manager 4.1%
Director 3.3%
Supervisor 3.3%
Top Careers After Development And Communication Coordinator
Consultant 5.1%
Owner 4.5%
Director 3.8%
Teacher 3.8%

Do you work as a Development And Communication Coordinator?

Development And Communication Coordinator Demographics

Gender

Female

71.0%

Male

25.8%

Unknown

3.1%
Ethnicity

White

62.2%

Hispanic or Latino

13.7%

Black or African American

11.2%

Asian

8.7%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

50.0%

French

18.5%

Italian

5.6%

Portuguese

3.7%

German

3.7%

Arabic

3.7%

Korean

3.7%

Vietnamese

1.9%

Japanese

1.9%

Urdu

1.9%

Hindi

1.9%

Russian

1.9%

Polish

1.9%
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Development And Communication Coordinator Education

Schools

University of Phoenix

7.9%

Michigan State University

7.9%

Marshall University

6.6%

Temple University

6.6%

Wayne State University

5.3%

Georgetown University

5.3%

Northern Michigan University

5.3%

Kansas State University

5.3%

University of Texas at Austin

5.3%

Florida State University

5.3%

University of Florida

3.9%

University of Alabama

3.9%

Arizona State University

3.9%

University of California - Santa Barbara

3.9%

Tulane University

3.9%

University of North Florida

3.9%

Minnesota State University - Moorhead

3.9%

University of Houston

3.9%

University of California - Berkeley

3.9%

New York University

3.9%
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Majors

Business

17.6%

Communication

11.8%

Marketing

7.3%

Public Administration

6.9%

Public Relations

5.9%

Management

5.5%

English

5.5%

Political Science

5.5%

Journalism

4.2%

Elementary Education

3.8%

Social Work

3.5%

Psychology

3.1%

Human Resources Management

3.1%

Finance

2.8%

School Counseling

2.4%

Kinesiology

2.4%

Urban Planning

2.4%

Public Health

2.1%

Fine Arts

2.1%

Counseling Psychology

2.1%
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Degrees

Bachelors

43.8%

Masters

35.3%

Other

10.5%

Certificate

5.8%

Associate

3.4%

Doctorate

0.9%

License

0.2%

Diploma

0.2%
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Development And Communication Coordinator Videos

Career Advice on becoming a Communications Officer by Owen B (Full Version)

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

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Real Development And Communication Coordinator Salaries

Job Title Company Location Start Date Salary
Communications & Development Coordinator Asylum Access Oakland, CA Apr 23, 2014 $46,200
Ecommunity Development Coordinator Blizzard Entertainment Inc. Irvine, CA Apr 22, 2015 $46,010
Communications & Development Coordinator Asylum Access San Francisco, CA Oct 05, 2012 $44,652
Outreach Community Coordinator and Director of Soccer Development Rochester Youth Soccer League Rochester Hills, MI Aug 26, 2016 $42,350
Communications & Development Coordinator Asylum Access San Francisco, CA Oct 01, 2012 $41,746
Communications & Development Coordinator Asylum Access San Francisco, CA Sep 19, 2012 $41,746

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Top Skills for A Development And Communication Coordinator

  1. Special Events
  2. Outreach
  3. Community Development
You can check out examples of real life uses of top skills on resumes here:
  • Coordinate and manage vendors, branding and communications for seminars, special events and receptions.
  • Focused on community outreach by giving presentations, performing community education seminars, giving campus tours, and building strategic partnerships.
  • Coordinated community development practices and out-of-classroom educational programming.
  • Designed content and promotional material including press releases and training videos.
  • Spearheaded development of promotional website and materials for Green Brooklyn conference.

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Top Development And Communication Coordinator Employers

Jobs From Top Development And Communication Coordinator Employers

Development And Communication Coordinator Videos

Career Advice on becoming a Communications Officer by Owen B (Full Version)

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

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