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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Director, Clinical Development||Novartis Pharmaceuticals Corporation||East Hanover, NJ||May 01, 2015||$270,000|
|Director of Aplication Development||Atlantic Spine Center, LLC||West Orange, NJ||Feb 15, 2016||$250,000|
|Director, Clinical Development-Arikayce||Insmed, Inc.||Bridgewater, NJ||Dec 26, 2016||$245,000|
|Director of Clinical Development||Luitpold Pharmaceuticals, Inc.||Shirley, NY||Feb 23, 2015||$235,000|
|Director, Development||Informatica LLC||Redwood City, CA||Sep 23, 2016||$221,000|
|Director of Category Development||Fiverr, Inc.||New York, NY||Aug 01, 2015||$220,000|
|Director of Development||Impossible Ventures, LLC||Austin, TX||Jul 24, 2015||$210,000|
|Director, Development||Informatica Corporation||Redwood City, CA||Sep 09, 2015||$205,000|
|Director, Development||Genesys Telecommunications Laboratories, Inc.||Daly City, CA||Jun 09, 2016||$200,366|
|Software Development Director||Oracle America, Inc.||CA||Dec 21, 2015||$199,981 -
|Software Development Director||Oracle America, Inc.||CA||Oct 07, 2016||$197,300 -
|Senior Development Director||Zynga, Inc.||San Francisco, CA||Sep 07, 2015||$195,000|
|Director, Development||Intergen Services, Inc.||Burlington, MA||Feb 09, 2015||$195,000|
|Director of Development||Star Micronics America, Inc.||Sunnyvale, CA||Apr 16, 2015||$148,035|
|Franchise Marketing and Development Director||Schakolad of International Drive Inc.||Kissimmee, FL||Mar 18, 2016||$147,160|
|Technical Development Director||Ngmoco, LLC||San Francisco, CA||Jun 06, 2016||$145,726|
|Director of Membership Development||Sierra Club||San Francisco, CA||Aug 24, 2016||$144,893|
|Director of Creative Development||The Rabbit Hole||San Francisco, CA||Feb 01, 2015||$142,960|
|International Biorefining Development Director||Poet LLC||Sioux Falls, SD||Sep 22, 2016||$142,600|
|Director of Brand Development||Yum! Brands, Inc.||Louisville, KY||Sep 14, 2015||$141,700|
|Director of Brand Development||Yum! Brands, Inc.||Louisville, KY||Sep 28, 2015||$141,700|
|Client Development Director||Catalyst Online LLC||New York, NY||Aug 02, 2016||$105,000|
|Director Engineering & Development||Horus Renewables Corp||West Sacramento, CA||Sep 21, 2015||$102,000|
|Development Director||EYM Group Inc.||Dallas, TX||Dec 08, 2016||$100,922|
|Development Director||World Pulse Voices||Portland, OR||Dec 04, 2016||$100,693|
|Technology Development Director||Gwynnie Bee||Islandia, NY||Feb 01, 2015||$100,000 -
|Marketing Development Director||Focusvision Worldwide Inc.||Stamford, CT||Sep 25, 2015||$100,000 -
|Director of Development||Dealersocket, Inc.||Oshkosh, WI||Sep 11, 2015||$100,000|
|Director of Culinary and Concept Development||Areas USA Inc.||Miami, FL||Aug 31, 2015||$100,000|
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