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Become A Development Manager

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Working As A Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,000

    Average Salary

What Does A Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Top Careers Before Development Manager
Manager 7.3%
Consultant 6.8%
Internship 5.1%
Top Careers After Development Manager
Consultant 8.7%
Manager 6.5%
Director 6.4%
Owner 4.6%
Principal 2.9%

Do you work as a Development Manager?

Development Manager Demographics

Gender

Male

54.4%

Female

36.1%

Unknown

9.5%
Ethnicity

White

61.1%

Hispanic or Latino

14.5%

Black or African American

11.0%

Asian

9.2%

Unknown

4.2%
Show More
Foreign Languages Spoken

Spanish

44.6%

French

16.0%

German

4.9%

Chinese

4.1%

Portuguese

3.9%

Russian

3.8%

Italian

3.8%

Mandarin

3.6%

Japanese

3.1%

Arabic

2.8%

Hindi

1.5%

Korean

1.5%

Cantonese

1.1%

Hebrew

1.0%

Ukrainian

1.0%

Thai

0.8%

Carrier

0.8%

Dutch

0.7%

Polish

0.7%

Swahili

0.5%
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Development Manager Education

Schools

University of Phoenix

17.1%

New York University

6.4%

University of Texas at Austin

6.3%

George Washington University

6.2%

Michigan State University

5.5%

University of Washington

5.3%

Arizona State University

4.7%

University of Southern California

4.5%

Purdue University

4.5%

Pennsylvania State University

4.3%

Texas A&M University

4.1%

Ohio State University

4.0%

DePaul University

3.8%

Florida State University

3.5%

University of Houston

3.4%

Georgia State University

3.4%

Boston University

3.3%

Colorado State University

3.2%

Northwestern University

3.1%

University of Florida

3.1%
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Majors

Business

33.6%

Computer Science

9.2%

Marketing

7.9%

Management

6.0%

Communication

5.6%

Finance

4.2%

Psychology

3.7%

Electrical Engineering

3.5%

Human Resources Management

2.9%

Political Science

2.9%

English

2.8%

Education

2.6%

Computer Information Systems

2.3%

Economics

2.1%

Project Management

2.0%

Public Relations

1.9%

Computer Engineering

1.8%

Public Administration

1.7%

Graphic Design

1.7%

Accounting

1.6%
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Degrees

Bachelors

45.2%

Masters

31.2%

Other

12.5%

Associate

4.0%

Doctorate

3.1%

Certificate

3.1%

Diploma

0.7%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$121,000
View Detailed Salary Report
$85,000
Min 10%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$121,000
Median 50%
$172,000
Max 90%
Best Paying Company
Apple
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
3.0 years
How much does a Development Manager make at top companies?
The national average salary for a Development Manager in the United States is $121,865 per year or $59 per hour. Those in the bottom 10 percent make under $85,000 a year, and the top 10 percent make over $172,000.

Real Development Manager Salaries

Job Title Company Location Start Date Salary
Manager, Derivative Development Atlantic USA, Inc. New York, NY Jan 01, 2015 $225,000
Manager-Derivative Development Atlantic USA, Inc. New York, NY Jul 27, 2015 $225,000
Hardware Development Manager Apple Inc. Cupertino, CA Apr 13, 2015 $225,000 -
$230,000
Hardware Development Manager Apple Inc. Cupertino, CA Mar 06, 2016 $222,857 -
$233,900
Development Manager Hedgeserv Corporation New York, NY Apr 04, 2016 $215,000
Development Manager Hedgeserv Corporation Mountain View, CA Jan 02, 2016 $215,000
Manager, Development Tableau Software, Inc. Seattle, WA Oct 12, 2015 $206,000
Manager, Development Tableau Software, Inc. Seattle, WA Sep 28, 2015 $206,000
Manager, Development Tableau Software, Inc. Palo Alto, CA Jun 01, 2015 $206,000
Development Manager Markit North America, Inc. New York, NY Jan 08, 2016 $200,928 -
$225,000
Hardware Development Manager Apple Inc. Cupertino, CA Sep 14, 2016 $200,000 -
$233,900
Development Manager Markmonitor, Inc. San Francisco, CA Jul 01, 2015 $199,560
Strategic Development Manager (IT Systems Manager) Telmar Network Technology, Inc. Plano, TX Sep 19, 2016 $138,225 -
$160,000
Development Manager Integration Appliance, Inc. Palo Alto, CA Nov 15, 2016 $138,000
Enterprise Development Manager NIKE, Inc. Beaverton, OR Oct 09, 2016 $137,155
Development Manager (Oracle ERP) Overstock.com, Inc. Salt Lake City, UT Aug 24, 2016 $136,000
Salesforce Development Manager 8X8, Inc. San Jose, CA Aug 29, 2016 $136,000
Development Manager (Oracle ERP) Overstock.com, Inc. Salt Lake City, UT Aug 18, 2016 $136,000
Manager, Development Commvault Systems, Inc. Tinton Falls, NJ Jul 11, 2016 $135,962
BI Development Manager Apollo Education Group, Inc. Tempe, AZ Apr 23, 2015 $114,034
Manager Dynamics AX Developer Rand Group Solutions, LLC Bellaire, TX Apr 09, 2016 $113,815
Manager, Online Development Directv Latin America, LLC El Segundo, CA Jun 19, 2015 $113,485 -
$133,485
Manager, Development Commvault Systems, Inc. Tinton Falls, NJ Oct 01, 2015 $113,400
Development Manager Accretive Health, Inc. Chicago, IL Jan 10, 2016 $113,300
Manager-Model Development Synchrony Bank Alpharetta, GA Dec 11, 2015 $113,300
Manager/Programmer Developer Capgemini U.S. LLC Atlanta, GA Jul 07, 2015 $113,152 -
$164,000

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Top Skills for A Development Manager

  1. Business Development
  2. Project Management
  3. Database
You can check out examples of real life uses of top skills on resumes here:
  • Provided training and development of Pepsi category managers and new business development employees utilizing category management best practices.
  • Project Management for automation development and performance testing tasks.
  • Thanked and recognized donors in an appropriate and timely manner and managed and maintained donor database including updating and managing files.
  • Analyzed financial statements to determine and propose beneficial voluntary benefit selections based on favorable tax implications.
  • Managed several business process improvements projects including data capture manipulation, claims processing, customer service policies and flow of data.

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Top 10 Best States for Development Managers

  1. Washington
  2. Colorado
  3. California
  4. Rhode Island
  5. New Jersey
  6. Delaware
  7. District of Columbia
  8. Virginia
  9. Massachusetts
  10. Minnesota
  • (1,567 jobs)
  • (776 jobs)
  • (5,706 jobs)
  • (154 jobs)
  • (979 jobs)
  • (76 jobs)
  • (386 jobs)
  • (1,285 jobs)
  • (1,501 jobs)
  • (607 jobs)

Top Development Manager Employers

Jobs From Top Development Manager Employers

Development Manager Videos

Career Advice on becoming a Sport Development Manager by Paul C (Full Version)

Career Advice on becoming a Business Development Manager by Alan C (Highlights)

Career Advice on becoming a Business and Community Development Manager by Rita P (Highlights)

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