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What is a development & marketing associate and how to become one
Development and marketing associates help companies achieve their sales and marketing targets by developing marketing materials and strategies. Before they do this, however, development and marketing associates conduct market research and analyze customer behavior, which helps them provide more accurate, research-based guidance to the company.
The common responsibilities of a development and marketing associate are conducting market research, creating reports on sales metrics, generating leads, and coordinating with marketing and sales teams. They may also offer input in business development, maintain marketing records, attend various company events, and perform basic administrative tasks.
Aspiring development and marketing associates should aim for at least a bachelor's degree in business, marketing, communication, or another relevant field. More than that, they should gather work experience in a marketing or sales department, as well as build knowledge on marketing techniques, relevant digital tools, and customer relations strategies.
A development and marketing associate typically works in an office on a forty-hour week schedule. However, they may also travel outside of the office every once in a while to attend marketing events, business conferences, and client meetings.
If you manage to secure this role, you can expect a yearly salary of around $37,000 to $79,000 per year.
What general advice would you give to a development & marketing associate?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $70,545
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 12.51%
Black or African American 4.93%
Hispanic or Latino 11.75%
Unknown 4.94%
White 65.75%
Genderfemale 64.15%
male 35.85%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Development & marketing associate career paths
Key steps to become a development & marketing associate
Explore development & marketing associate education requirements
Start to develop specific development & marketing associate skills
Skills Percentages Digital Marketing 16.21% Market Research 10.06% CSS 9.57% Email Marketing 7.96% Business Development 7.77% Complete relevant development & marketing associate training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New development & marketing associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a development & marketing associate based on U.S. Bureau of Labor Statistics data and data from real development & marketing associate resumes.Research development & marketing associate duties and responsibilities
- Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
- Advise management on new CRM solutions and marketing automation tools.
- Assist in creating messaging and posts for social media campaigns on Facebook.
- Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
Prepare your development & marketing associate resume
When your background is strong enough, you can start writing your development & marketing associate resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a development & marketing associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable development & marketing associate resume templates
Build a professional development & marketing associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your development & marketing associate resume.
Apply for development & marketing associate jobs
Now it's time to start searching for a development & marketing associate job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first development & marketing associate job
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Average development & marketing associate salary
The average development & marketing associate salary in the United States is $70,545 per year or $34 per hour. Development & marketing associate salaries range between $50,000 and $98,000 per year.
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Updated January 8, 2025
