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How to hire a development & marketing associate

Development & marketing associate hiring summary. Here are some key points about hiring development & marketing associates in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a development & marketing associate is $1,633.
  • Small businesses spend an average of $1,105 per development & marketing associate on training each year, while large companies spend $658.
  • There are currently 312,671 development & marketing associates in the US and 122,421 job openings.
  • San Diego, CA, has the highest demand for development & marketing associates, with 5 job openings.
  • New York, NY has the highest concentration of development & marketing associates.

How to hire a development & marketing associate, step by step

To hire a development & marketing associate, you should clearly understand the skills and experience you are looking for in a candidate, and allocate a budget for the position. You will also need to post and promote the job opening to reach potential candidates. Here's a step-by-step guide on how to hire a development & marketing associate:

Here's a step-by-step development & marketing associate hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a development & marketing associate job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new development & marketing associate
  • Step 8: Go through the hiring process checklist

What does a development & marketing associate do?

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

Learn more about the specifics of what a development & marketing associate does
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  1. Identify your hiring needs

    The development & marketing associate hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect development & marketing associate also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    The following list breaks down different types of development & marketing associates and their corresponding salaries.

    Type of Development & Marketing AssociateDescriptionHourly rate
    Development & Marketing AssociateMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$24-47
    Marketing Communications CoordinatorMarketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more$17-32
    Sales/MarketingAmong the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more$11-33
  2. Create an ideal candidate profile

    Common skills:
    • Digital Marketing
    • Market Research
    • CSS
    • Email Marketing
    • Business Development
    • CRM
    • Donor Database
    • HTML
    • Press Releases
    • Marketing Campaigns
    • B2B Marketing
    • Product Development
    • Facebook
    • Event Planning
    Check all skills
    Responsibilities:
    • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
    • Advise management on new CRM solutions and marketing automation tools.
    • Assist in creating messaging and posts for social media campaigns on Facebook.
    • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
    • Construct and format PowerPoint presentations for client meetings.
    • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
    More development & marketing associate duties
  3. Make a budget

    Including a salary range in your development & marketing associate job description is one of the best ways to attract top talent. A development & marketing associate can vary based on:

    • Location. For example, development & marketing associates' average salary in hawaii is 62% less than in washington.
    • Seniority. Entry-level development & marketing associates 49% less than senior-level development & marketing associates.
    • Certifications. A development & marketing associate with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a development & marketing associate's salary.

    Average development & marketing associate salary

    $70,545yearly

    $33.92 hourly rate

    Entry-level development & marketing associate salary
    $50,000 yearly salary
    Updated December 16, 2025

    Average development & marketing associate salary by state

    RankStateAvg. salaryHourly rate
    1Washington$109,452$53
    2Oregon$85,146$41
    3California$84,210$40
    4District of Columbia$80,649$39
    5Maryland$77,385$37
    6New York$77,234$37
    7Minnesota$75,435$36
    8Virginia$75,082$36
    9Massachusetts$73,110$35
    10Texas$72,381$35
    11Illinois$70,647$34
    12Pennsylvania$66,896$32
    13Missouri$61,719$30
    14Indiana$60,403$29
    15Florida$55,652$27
    16Alabama$53,359$26

    Average development & marketing associate salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Build-A-Bear Workshop$97,094$46.68
    2EPAM Systems$89,528$43.0417
    3Hyde Leadership Charter School (Elementary & Middle School)$86,466$41.57
    4Eaton$80,341$38.6322
    5Salesforce$79,250$38.1021
    6Shane$77,508$37.26
    7Ceres$75,846$36.46
    8Grand Circle Travel$74,380$35.762
    9MassMutual$72,826$35.017
    10J&J Worldwide Services$72,741$34.97
    11Americorps$70,205$33.7529
    12Arrow Financial Services LLC$69,935$33.62
    13Cigna$69,681$33.504
    14DuPage Credit Union$63,486$30.52
    15Texas Health Resources$60,687$29.18
    16Dave & Buster's$53,965$25.941
    17Philadelphia Corporation for Aging$53,395$25.67
    18Habitat for Humanity$44,412$21.35
    19Volunteers of America Minnesota and Wisconsin$41,532$19.97
  4. Writing a development & marketing associate job description

    A job description for a development & marketing associate role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a development & marketing associate job description:

    Development & marketing associate job description example

    Marketing Cloud Developer - (220001MM) Description The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 13+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.
    Primary Duties and Responsibilities:
    Assists the Marketing Automation Team in improving customer engagement and retention using Salesforce Marketing Cloud. Responsible for implementing personalized and dynamic messages and landing pages as well as being fluent in Marketing Cloud scripting languages. They're also experienced in advanced segmentation, and data configuration best practices. Duties include:

    Build Salesforce Marketing Cloud Emails, Cloud Pages and Forms based on the creative brief and assets. Contribute ideas, observations and opinions when helping plan upcoming projects
    Use Salesforce Marketing Cloud to build out complementary and supporting components for Multi-channel customer lifecycle campaigns. (email, SMS, Advertising Studio, push and landing pages). Utilize the latest Marketing Cloud declarative tools and programmatic languages (AMPscript, Guide Template Language, Server-side Javascript).
    Leverage Journey Builder, Marketing Cloud declarative tools and programmatic languages (AMPscript, Guide Template Language, Server-side Javascript) to deliver dynamic, personalized, multi-touch communications
    Create SQL queries in Automation Studio to segment audiences and maintain data extensions.
    Project Management - Work alongside all of our teams to assist in project management using the Agile methodology.
    Conduct Coding Reviews to ensure team is delivering quality, bug-free code by performing code reviews and merge requests for our clients' technical marketing needs.
    Mentor teammates helping ensure they are achieving their personal growth plans by serving as a mentor for coding and Salesforce Marketing Cloud best practices, staying current on training opportunities and industry trends

    Preferred Qualifications

    Bachelor's degree or equivalent relevant experience.
    Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc.
    Good to have Salesforce Platform Developer certification
    Knowledge of CAN-SPAM regulation
    Experience with Litmus or comparable SPAM checker
    Demonstratable experience with data extensions and email automations
    3 or more years of experience as a technical developer building and executing email and SMS marketing campaigns

    Work Environment
    Works in remote/virtual environment.

    Qualifications II. Required Qualifications:
    Education (include minimum education and any licensing/certifications):

    College-level coursework in Marketing, Advertising, Business Administration, or similar course of study

    Experience:

    5+ years of experience as a technical developer building and executing email and SMS marketing campaigns

    Knowledge and Skills:

    Advanced level of knowledge using Salesforce Marketing Cloud platform.
    Familiarity in Marketing cloud connector, data extensions, integration with external systems (API) Salesforce CRM and Marketing Cloud Experience
    Experience coding responsive HTML templates, plus strong scripting skills such as AMPscript for emails, landing pages, SMS and push notifications.
    Very sound knowledge of CSS, HTML, Javascript and SQL
    Excellent multitasking skills
    Critical thinker and problem-solving skills
    Strong analytical skills and experience tracking, reporting and monitoring key performance indicators
    Team player
    Effective time-management skills
    Interpersonal and communication skill

    The Auto Club Group offers a competitive compensation and benefits packages including a base salary with performance based incentives; medical/dental/vision insurance, 401(k), generous time off, a complimentary AAA Membership and much more!
    Total Compensation Overview:
    The Meemic Marketing Cloud Developer will earn a competitive salary of $77,500. to $120,000 annually with annual bonus potential based on performance.

    Excellent and comprehensive benefits packages are just another reason to work for the Auto Club Group. Benefits include:

    401k Match
    Medical
    Dental
    Vision
    PTO
    Paid Holidays
    Tuition Reimbursement

    Important Note:
    ACG's Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level. The above statements describe the principle and essential functions, but not all functions that may be inherent in the job. This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfil these requirements.The Auto Club Group, and all of its affiliated companies, is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.
    Primary Location: United States-MI-Auburn HillsWork Locations: MI-MEEMIC-Auburn Hills 1685 N Opdyke Rd Auburn Hills 48326Job: MarketingOrganization: ITSchedule: Full-time Shift: DayEmployee Status: RegularJob Type: RegularJob Level: Individual ContributorTravel: NoJob Posting: Oct 14, 2022, 3:33:36 PM
  5. Post your job

    There are a few common ways to find development & marketing associates for your business:

    • Promoting internally or recruiting from your existing workforce.
    • Ask for referrals from friends, family members, and current employees.
    • Attend job fairs at local colleges to meet candidates with the right educational background.
    • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.
    Post your job online:
    • Post your development & marketing associate job on Zippia to find and attract quality development & marketing associate candidates.
    • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    To successfully recruit development & marketing associates, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

    It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new development & marketing associate

    Once you've selected the best development & marketing associate candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a development & marketing associate?

Before you start to hire development & marketing associates, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire development & marketing associates pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $70,545 per year for a development & marketing associate, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for development & marketing associates in the US typically range between $24 and $47 an hour.

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