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Development & marketing associate skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Below we've compiled a list of the most critical development & marketing associate skills. We ranked the top skills for development & marketing associates based on the percentage of resumes they appeared on. For example, 16.2% of development & marketing associate resumes contained digital marketing as a skill. Continue reading to find out what skills a development & marketing associate needs to be successful in the workplace.

15 development & marketing associate skills for your resume and career

1. Digital Marketing

Here's how development & marketing associates use digital marketing:
  • Managed and published web content and executed digital marketing campaigns in coordination with other business initiatives to promote cross-selling opportunities.
  • Utilized digital marketing skills to build an organic fan-base and developed new revenue streams* Social media marketing consultant and booking agent

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how development & marketing associates use market research:
  • Conducted market research to strategically evaluate packaging, look book and visual merchandising materials.
  • Managed the collection, data analysis and reporting of qualitative and quantitative market research.

3. CSS

Here's how development & marketing associates use css:
  • Involved in developing the front-end applications using web technologies like HTML CSS and JavaScript.
  • Designed and developed intranet web applications using JavaScript, HTML and CSS.

4. Email Marketing

Here's how development & marketing associates use email marketing:
  • Coordinated weekly email marketing messages to donors.
  • Managed Constant Contact email marketing account and was responsible for managing marketing calendar including email marketing campaign and print ad schedule.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how development & marketing associates use business development:
  • Created marketing collateral, business presentations, and proposals for Business Development partnerships.
  • Prepare annual and quarterly business development briefings for the executive leadership team.

6. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how development & marketing associates use crm:
  • Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.
  • Maintained Customer Relationship Management (CRM) database for prospect identification, client marketing mailings, and conference invitations.

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7. Donor Database

Donor database refers to the system or central hub that nonprofits use to store the information they have about their contacts.

Here's how development & marketing associates use donor database:
  • Conducted prospect research, managed donor database, created marketing plan.
  • Maintain the donor database and track donations in ClearGive.

8. HTML

Here's how development & marketing associates use html:
  • Assisted with creating and managing HumanConcepts Customer Community using basic HTML while keeping populated with assets.
  • Designed internal and external company communications including HTML emails, websites, and presentation.

9. Press Releases

Here's how development & marketing associates use press releases:
  • Coordinated PR activity (press releases, deal announcements, article placements) and events (logistics, promotion, collateral)
  • Assisted in writing, planning & execution of press releases, campaign collateral, advertising, and informational publications.

10. Marketing Campaigns

Here's how development & marketing associates use marketing campaigns:
  • Submitted daily financial reports and reported at Directors meetings; Designed marketing campaigns.
  • Created and executed lead generation and e-mail marketing campaigns.

11. B2B Marketing

Here's how development & marketing associates use b2b marketing:
  • Conducted competitive research to keep department informed as to industry trends and identify new B2B marketing opportunities.
  • Support global B2B marketing strategy and execution for technology and computer manufacturer.

12. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how development & marketing associates use product development:
  • Managed a15-person cross-functional team through new product development process.
  • Performed comprehensive research on service and product development.

13. Facebook

Here's how development & marketing associates use facebook:
  • Created and Maintained All Social Media Outlets Including Facebook, Twitter, YouTube and LinkedIn
  • Maintain and update the BGCP website, Facebook and Twitter accounts.

14. Event Planning

Here's how development & marketing associates use event planning:
  • Head swag creation, end-to-end event planning, and event budgets up to $50K.
  • Provided calendar management, meeting coordination, and event planning for the entire company.

15. Twitter

Here's how development & marketing associates use twitter:
  • Developed a social media program for wedding gown manufacturer and created a Twitter account following and engaging relationship and wedding experts.
  • Develop and execute comprehensive marketing program with emphasis on marketing communications and social media, primarily Twitter and Facebook.
top-skills

What skills help Development & Marketing Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on development & marketing associate resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young development & marketing associates need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all development & marketing associates possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for development & marketing associates?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What development & marketing associate skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.Thomas Campbell Ph.D. LinkedIn profile

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a development & marketing associate stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.
Do you want to know more?
Read more about what experts have to say about development & marketing associate

List of development & marketing associate skills to add to your resume

Development & marketing associate skills

The most important skills for a development & marketing associate resume and required skills for a development & marketing associate to have include:

  • Digital Marketing
  • Market Research
  • CSS
  • Email Marketing
  • Business Development
  • CRM
  • Donor Database
  • HTML
  • Press Releases
  • Marketing Campaigns
  • B2B Marketing
  • Product Development
  • Facebook
  • Event Planning
  • Twitter
  • Indesign
  • Brand Development
  • Database Management
  • SEO
  • Adobe Creative Suite
  • Trade Shows
  • Web Content
  • Donor Relations
  • Promotional Materials
  • Event Logistics
  • PowerPoint
  • Pinterest
  • Sales Strategies
  • Sales Presentations
  • Community Events
  • Adobe Photoshop
  • ROI
  • Linkedin
  • ABC
  • Email Campaigns
  • Google Adwords
  • YouTube
  • Content Management
  • Rebranding
  • Client Relations
  • RFP
  • Media Management
  • Web Pages
  • Capital Campaign
  • Ticket Sales
  • Copywriting
  • Event Invitations

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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