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What does a development & marketing associate do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.

A development and marketing associate is primarily in charge of developing marketing materials and strategies to help companies reach sales targets and boost brand awareness. Their duties usually involve conducting market research and analyses to find client and business opportunities, generating leads, and building positive relationships with clients through optimal services. They also participate in developing business and marketing plans, maintaining records, and communicating with clients to promote products and services, aiming to secure sales and ensure client satisfaction.

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Development & marketing associate responsibilities

Here are examples of responsibilities from real development & marketing associate resumes:

  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Advise management on new CRM solutions and marketing automation tools.
  • Assist in creating messaging and posts for social media campaigns on Facebook.
  • Qualify and track opportunities using Symfo sales methodology and CRM system (Salesforce).
  • Construct and format PowerPoint presentations for client meetings.
  • Communicate marketing reports by compiling, analyzing, and summarizing sales/marketing efforts and track ROI of marketing initiatives and campaigns.
  • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
  • Create trade show promotional giveaways, proposal bid covers, newspaper and industry magazine advertisements for award-winning consulting and engineering firm.

Development & marketing associate skills and personality traits

We calculated that 16% of Development & Marketing Associates are proficient in Digital Marketing, Market Research, and CSS. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Development & Marketing Associates that have these skills listed on their resume here:

  • Digital Marketing, 16%

    Managed and published web content and executed digital marketing campaigns in coordination with other business initiatives to promote cross-selling opportunities.

  • Market Research, 10%

    Conducted market research to strategically evaluate packaging, look book and visual merchandising materials.

  • CSS, 10%

    Involved in developing the front-end applications using web technologies like HTML CSS and JavaScript.

  • Email Marketing, 8%

    Coordinated weekly email marketing messages to donors.

  • Business Development, 8%

    Created marketing collateral, business presentations, and proposals for Business Development partnerships.

  • CRM, 6%

    Designed and executed CRM program that consisted of a sophisticated segmentation program for targeting customers through direct mail and telemarketing efforts.

"digital marketing," "market research," and "css" are among the most common skills that development & marketing associates use at work. You can find even more development & marketing associate responsibilities below, including:

Detail oriented. One of the key soft skills for a development & marketing associate to have is detail oriented. You can see how this relates to what development & marketing associates do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a development & marketing associate resume shows how development & marketing associates use detail oriented: "create detailed post-campaign analysis measuring the success of the effort against the roi. "

Analytical skills. Another soft skill that's essential for fulfilling development & marketing associate duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to a development & marketing associate resume, here's how development & marketing associates can utilize analytical skills in their job responsibilities: "analyzed critical industry market intelligence in relation to market trends and future product development. "

Communication skills. Another skill that relates to the job responsibilities of development & marketing associates is communication skills. This skill is critical to many everyday development & marketing associate duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "prepared e-newsletters, press releases, and communications to donors and foundations. "

Most common development & marketing associate skills

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Compare different development & marketing associates

Development & marketing associate vs. Marketing communications coordinator

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

The annual salary of marketing communications coordinators is $21,394 lower than the average salary of development & marketing associates.Even though development & marketing associates and marketing communications coordinators are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require digital marketing, market research, and email marketing in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, development & marketing associate responsibilities require skills like "css," "html css," "donor database," and "product development." Meanwhile a typical marketing communications coordinator has skills in areas such as "project management," "graphic design," "proofreading," and "instagram." This difference in skills reveals the differences in what each career does.

Marketing communications coordinators really shine in the manufacturing industry with an average salary of $58,199. Comparatively, development & marketing associates tend to make the most money in the finance industry with an average salary of $92,431.marketing communications coordinators tend to reach similar levels of education than development & marketing associates. In fact, marketing communications coordinators are 4.1% less likely to graduate with a Master's Degree and 0.1% less likely to have a Doctoral Degree.

Development & marketing associate vs. Sales/marketing

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

A career as a sales/marketing brings a lower average salary when compared to the average annual salary of a development & marketing associate. In fact, sales/marketing salary is $29,415 lower than the salary of development & marketing associates per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both development & marketing associates and sales/marketing have skills such as "digital marketing," "market research," and "business development. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that development & marketing associate responsibilities requires skills like "css," "html css," "email marketing," and "crm." But a sales/marketing might use other skills in their typical duties, such as, "customer relations," "customer service," "product knowledge," and "instagram."

Sales/marketing earn a lower average salary than development & marketing associates. But sales/marketing earn the highest pay in the technology industry, with an average salary of $49,506. Additionally, development & marketing associates earn the highest salaries in the finance with average pay of $92,431 annually.Average education levels between the two professions vary. Sales/marketing tend to reach lower levels of education than development & marketing associates. In fact, they're 6.0% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for development & marketing associates in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Development & marketing associate vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

On average scale, marketing interns bring in lower salaries than development & marketing associates. In fact, they earn a $40,285 lower salary per year.By looking over several development & marketing associates and marketing interns resumes, we found that both roles require similar skills in their day-to-day duties, such as "digital marketing," "market research," and "business development." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a development & marketing associate is likely to be skilled in "css," "html css," "email marketing," and "crm," while a typical marketing internship is skilled in "instagram," "graphic design," "google analytics," and "salesforce."

Marketing interns earn the highest salary when working in the technology industry, where they receive an average salary of $33,333. Comparatively, development & marketing associates have the highest earning potential in the finance industry, with an average salary of $92,431.Most marketing interns achieve a lower degree level compared to development & marketing associates. For example, they're 7.1% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.

Development & marketing associate vs. Marketing supervisor

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing supervisors average a lower salary than the annual salary of development & marketing associates. The difference is about $6,241 per year.While their salaries may vary, development & marketing associates and marketing supervisors both use similar skills to perform their duties. Resumes from both professions include skills like "digital marketing," "market research," and "business development. "Each job also requires different skills to carry out their responsibilities. A development & marketing associate uses "css," "html css," "email marketing," and "crm." Marketing supervisors are more likely to have duties that require skills in "customer satisfaction," "direct reports," "customer service," and "excellent interpersonal. "marketing supervisors enjoy the best pay in the retail industry, with an average salary of $77,363. For comparison, development & marketing associates earn the highest salary in the finance industry.marketing supervisors reach similar levels of education compared to development & marketing associates, in general. The difference is that they're 3.6% more likely to earn a Master's Degree, and 0.0% more likely to graduate with a Doctoral Degree.

Types of development & marketing associate

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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