Deal with People
Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Middle Officer Developer||BGC Partners, Inc.||New York, NY||Aug 22, 2011||$145,000|
|Development Officer||Inventivenergy, LLC||Jersey City, NJ||Oct 01, 2012||$135,000|
|Senior Development Officer||Tessalation Software LLC||New York, NY||May 15, 2016||$135,000|
|Authorized Officer, Developer/Equities||UBS AG||New York, NY||Aug 27, 2012||$121,250 -
|Model Development Officer||Jpmorgan Chase & Co.||New York, NY||Sep 01, 2015||$117,500|
|Model Development Officer||Jpmorgan Chase & Co.||New York, NY||Sep 01, 2015||$117,000|
|Enterprise Risk Senior Model Development Officer||Comerica Management Company||Dallas, TX||Jun 01, 2014||$115,000|
|Training and Development Officer||FUHU, Inc.||El Segundo, CA||Oct 01, 2012||$100,000|
|Training and Development Officer||FUHU, Inc.||El Segundo, CA||Sep 05, 2013||$100,000|
|Development Officer, Shanghai||New York University||New York, NY||Sep 06, 2011||$97,463|
|Model Development Officer||Jpmorgan Chase & Co.||Washington, DC||Feb 08, 2016||$95,100|
|Fixed Income Senior Development Officer||HSBC Securities (USA) Inc.||New York, NY||Jan 08, 2016||$95,000|
|Model Development Officer||Jpmorgan Chase & Co.||Washington, DC||Aug 24, 2016||$91,000|
|Authorized Officer, Developer||UBS AG||Jersey City, NJ||Sep 20, 2011||$84,885 -
|Model Development Officer I||Comerica Management Company||Dallas, TX||Mar 09, 2016||$80,026|
|Model Development Officer Assistant||Comerica Management Company||Dallas, TX||Sep 09, 2015||$80,000|
|Development Officer||William J. Clinton Foundation||New York, NY||Jun 27, 2011||$80,000 -
|Market Development Officer||Baker No-Tillage (USA) Ltd.||Pullman, WA||Oct 01, 2012||$79,997 -
|Development Officer for Foundations||Doctors Without Borders/Medecins Sans Frontieres (MSF)||New York, NY||Aug 23, 2016||$76,720|
|Application Developer, Officer||State Street Bank and Trust Company||New York, NY||Mar 04, 2011||$76,000 -
|Program Development Officer||Wateraid America, Inc.||New York, NY||Aug 30, 2016||$68,000|
|Program Development Officer||Wateraid America, Inc.||Washington, DC||Sep 09, 2016||$68,000|
|Global HSE Officer-Organizational Development||National Oilwell Varco, L.P.||Houston, TX||Sep 08, 2015||$65,519|
|Program Development Officer||Partners of The Americas||Washington, DC||Aug 01, 2015||$65,000|
|Development Officer||World Federalist Movement||New York, NY||Oct 01, 2011||$63,000|
|Development Officer||Sunsystem Development Corporation||Orlando, FL||Jan 09, 2012||$62,732|
|Development Officer||Sunsystem Development Corp||Orlando, FL||Sep 17, 2012||$62,732|
|Development Officer||Florida Hospital||Orlando, FL||Jan 09, 2012||$62,732|
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