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Become A Development Vice President

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Working As A Development Vice President

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $132,808

    Average Salary

What Does A Development Vice President Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Development Vice President

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Development Vice President jobs

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Average Length of Employment
Top Employers Before
Consultant 5.0%
Manager 4.5%
Director 2.9%
Internship 2.9%
President 2.9%
Top Employers After
President 5.8%
Consultant 4.8%
Manager 4.2%
Director 3.2%
Principal 3.2%

Development Vice President Demographics

Gender

Male

63.9%

Female

33.3%

Unknown

2.7%
Ethnicity

White

77.4%

Asian

10.3%

Hispanic or Latino

9.3%

Unknown

2.2%

Black or African American

0.9%
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Languages Spoken

Spanish

25.0%

French

25.0%

German

16.7%

Dutch

8.3%

Urdu

8.3%

Hebrew

8.3%

Russian

8.3%
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Development Vice President Education

Schools

University of Kentucky

10.9%

Cornell University

10.9%

University of Pennsylvania

6.3%

Michigan State University

6.3%

Capella University

6.3%

Northeastern University

6.3%

Babson College

4.7%

Southern Methodist University

4.7%

New York University

4.7%

California State University - Fullerton

4.7%

Georgetown University

4.7%

Brigham Young University

4.7%

University of Florida

3.1%

Washington State University

3.1%

Arizona State University

3.1%

University of South Carolina - Columbia

3.1%

California State University - Los Angeles

3.1%

California State University - Long Beach

3.1%

Boston University

3.1%

Texas Tech University

3.1%
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Majors

Business

27.4%

Finance

11.6%

Computer Science

8.8%

Management

7.0%

Marketing

5.6%

Electrical Engineering

4.2%

Education

4.2%

Computer Engineering

3.3%

Psychology

3.3%

Communication

2.8%

Political Science

2.8%

Law

2.8%

Accounting

2.8%

English

2.3%

Liberal Arts

1.9%

Project Management

1.9%

Mechanical Engineering

1.9%

Human Resources Management

1.9%

Public Relations

1.9%

Graphic Design

1.9%
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Degrees

Bachelors

37.3%

Masters

33.9%

Other

14.7%

Doctorate

7.6%

Certificate

3.4%

Associate

2.8%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Development Vice President Salaries

Job Title Company Location Start Date Salary
Development ENG VP Apple Inc. Cupertino, CA Sep 18, 2015 $406,000 -
$426,000
President, Innovation & Commercial Development Tate & Lyle Ingredients Americas LLC Hoffman Estates, IL Sep 30, 2015 $375,000 -
$500,000
VP of Global Market Development, Global Ecommerce Wal-Mart Associates, Inc. San Bruno, CA Oct 01, 2013 $303,277
President, Innovation & Commercial Development Tate & Lyle Ingredients Americas Hoffman Estates, IL Oct 27, 2015 $300,000 -
$500,000
Vice President, Design & Development Keen, Inc. Portland, OR Sep 24, 2013 $265,000
Vice President Development/Attractions MOAC Mall Holdings LLC East Rutherford, NJ Aug 31, 2016 $250,000
Vice President, Clinical Development Transcept Pharmaceuticals, Inc. Richmond, CA Oct 01, 2013 $250,000
Vice President Store Development Nextore Inc. Mason, OH Jan 03, 2016 $250,000
Vice President Development/Attractions MOAC Mall Holdings LLC East Rutherford, NJ Sep 10, 2015 $250,000
Vice President Development/Attractions MOAC Mall Holdings LLC East Rutherford, NJ Apr 15, 2014 $250,000
Vice President Development/Attractions MOAC Mall Holdings LLC East Rutherford, NJ Sep 13, 2016 $250,000
Vice President, Pharmaceutical Development Regulus Therapeutics, Inc. San Diego, CA Sep 01, 2014 $240,000
Vice President, Clinical Development Chiltern International, Inc. Wilmington, NC Sep 19, 2013 $166,000 -
$205,000
Vice President, Interchange Market Development KRUX Digital Inc. New York, NY Jun 16, 2014 $165,152 -
$195,000
Vice President, International Film Development IMAX Corporation Santa Monica, CA Dec 23, 2013 $165,000 -
$261,250
Vice President of Training and Development Kor Hotel Management, LLC Los Angeles, CA Sep 19, 2014 $165,000 -
$185,000
Vice President, Global Development Rare Arlington, VA Jan 13, 2014 $163,936
Vice President of Strategic Development DMD Marketing Corp Philadelphia, PA Sep 21, 2013 $163,333
Vice President of Strategic Development M. Morris Inc. CA Jun 09, 2016 $163,114
Vice President, Quantitative Modeler/Developer Pacific Global Advisors LLC New York, NY Aug 20, 2015 $163,000
SR. Analyst/Developer, VP Goldman Sachs & Co. Salt Lake City, UT Sep 18, 2015 $136,448 -
$162,500
Vice President, Principlal Developer (Application Nomura America Services, LLC New York, NY Sep 06, 2014 $136,000 -
$156,000
Vice President of Unscripted Development Essential 11 Television, LLC Los Angeles, CA Sep 22, 2014 $135,000
Vice President Principal Developer (Programmer ANA Nomura America Services, LLC New York, NY Nov 15, 2013 $135,000 -
$145,000
Vice President Principal Developer (Programmer Analyst) Nomura America Services, LLC New York, NY Nov 15, 2013 $135,000 -
$145,000
Vice President Principal Developer (BUS Intellig P Nomura America Services, LLC New York, NY Feb 23, 2015 $135,000 -
$145,000
Vice President, Algorithmic Trading System Developer Morgan Stanley & Co. LLC New York, NY Jan 15, 2015 $135,000
Vice President, Principal Developer Nomura Securities International, Inc. New York, NY Feb 16, 2016 $135,000 -
$145,000

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Top Skills for A Development Vice President

FinancialProductsBusinessDevelopmentSQLServerCustomerServiceComplianceProjectManagementRealEstateProductDevelopmentC++HRAssetsInternetEmailDueDiligenceDevelopmentProgramsCOMDevelopmentProcessSoftwareDevelopmentWindowsC #

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Top Development Vice President Skills

  1. Financial Products
  2. Business Development
  3. SQL Server
You can check out examples of real life uses of top skills on resumes here:
  • Maintained an extensive knowledge of financial products and wealth management.
  • Assisted in business development functions and planned marketing activities.
  • Extended an existing SQL Server database design to support trader activity dashboard.
  • Managed three development teams supporting a suite of applications for 250-member Telephone Banking Call Center that exceeded customer service level agreements.
  • Determined and managed implementation of supportive business programs, wrote policies/procedures and measured compliance with guidelines and governance/codes.

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