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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Development ENG VP||Apple Inc.||Cupertino, CA||Sep 18, 2015||$406,000 -
|President, Innovation & Commercial Development||Tate & Lyle Ingredients Americas LLC||Hoffman Estates, IL||Sep 30, 2015||$375,000 -
|President, Innovation & Commercial Development||Tate & Lyle Ingredients Americas||Hoffman Estates, IL||Oct 27, 2015||$300,000 -
|Business Development Vice President||GBS Consultants, Inc.||Pembroke Pines, FL||Jun 24, 2015||$251,600|
|Application Developer, Vice President||Jpmorgan Chase & Co.||New York, NY||Nov 16, 2015||$190,000|
|Actuarial Process Development Vice President||Metlife Group, Inc.||Wilmington, DE||Jan 10, 2011||$187,000 -
|SR. Clinical Development Director/V.P., Dermatolog||Allergan Sales, LLC||Irvine, CA||Feb 28, 2011||$171,000 -
|User Interface Developer, Vice President||Jpmorgan Chase &Amp; Co.||Jersey City, NJ||Oct 17, 2016||$170,000|
|CNH Development Financial Software Developer, VP||AQR Capital Management||Greenwich, CT||Sep 23, 2016||$165,000|
|Applications Developer-Vice President||Jpmorgan Chase &Amp; Co.||New York, NY||Oct 24, 2016||$165,000|
|Business Development Vice President||Upstream Downstream Specialized Services, Inc.||Pembroke Pines, FL||Aug 06, 2016||$164,000|
|Engineering Business Development Vice President||Magnasecurity Corp||Pembroke Pines, FL||Feb 12, 2015||$161,000|
|Electronic Market Making Developer, Vice President||Jpmorgan Chase & Co.||New York, NY||Aug 24, 2015||$160,000|
|Application Developer, VP||Jpmorgan Chase & Co.||New York, NY||Mar 16, 2015||$160,000|
|Application Developer, Vice President||Jpmorgan Chase & Co.||New York, NY||Oct 26, 2015||$150,000|
|Business Development V.P.||Animax Interactive LLC||Morris Plains, NJ||Dec 07, 2009||$150,000|
|CNH Development Financial Software Developer, VP||AQR Capital Management, LLC||Greenwich, CT||Aug 03, 2015||$150,000 -
|Business Development Vice President||MSI Semicon||Austin, TX||Feb 18, 2010||$148,211|
|SR. Analyst/Developer, Vice President||Goldman Sachs & Co.||New York, NY||Aug 28, 2015||$146,025 -
|Java Applications Developer, Vice President||Jpmorgan Chase & Co.||Newark, DE||Apr 28, 2014||$145,000|
|SR. Analyst/Developer, Vice President||Goldman Sachs & Co.||New York, NY||Jul 30, 2015||$142,800 -
|Senior Analyst/Developer, Vice President||Goldman Sachs & Co.||New York, NY||Oct 27, 2014||$140,806 -
|Application Developer Lead, Vice President||Jpmorgan Chase & Co.||Jersey City, NJ||Jan 18, 2016||$127,000|
|Senior Developer, VP||SG Americas Operational Services, Inc.||Jersey City, NJ||Sep 19, 2009||$125,000|
|Merchant Development, Vice President||Groupon, Inc.||Chicago, IL||Mar 11, 2016||$124,571 -
|Merchant Development, Vice President||Groupon, Inc.||Chicago, IL||Aug 17, 2016||$124,571 -
|Senior Analyst/Developer, Vice President||Goldman Sachs & Co.||New York, NY||Oct 28, 2014||$122,179 -
|Senior Analyst/Developer, Vp||Goldman Sachs Services LLC||Jersey City, NJ||Oct 27, 2014||$122,000 -
|Lead Database Architect Developer, VP||Jpmorgan Chase & Co.||Newark, DE||Dec 23, 2016||$120,000|
|SR. Analyst/Developer, VP||Goldman Sachs Services LLC||Irving, TX||Aug 28, 2015||$116,900 -
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