DICK'S Sporting Goods Leadership

Lauren R. Hobart is President and Chief Executive Officer of DICK'S Sporting Goods. Lauren is the third CEO in the company’s history, preceded by current Executive Chairman & Chief Merchant, Ed Stack (1984 - January 2021), and the company’s founder, Dick Stack (1948 - 1984).

Lauren joined DICK'S in February 2011 as Senior Vice President and Chief Marketing Officer (CMO). In her time as CMO, Lauren revamped the Company's marketing efforts, drove significant improvement in the ROI of the marketing spend and was instrumental in developing and launching the CALIA by Carrie Underwood brand. In 2015, Lauren was promoted to Executive Vice President and CMO and later to Executive Vice President, Chief Customer & Digital Officer. She became President of DICK'S in May 2017 overseeing the Stores, Marketing, eCommerce, Technology, HR, Communications, Legal and Strategy & Analytics organizations. Additionally, she has served on the DICK'S Board of Directors since January 2018 and is President of The DICK'S Sporting Goods Foundation.

During her tenure, Lauren has helped drive the company’s robust technology and eCommerce strategies, among other substantive growth initiatives. She has had a significant impact on shaping DICK'S inclusive culture, enhancing our exceptional customer service offering and improving the customer experience.

Under Lauren's leadership, The DICK'S Sporting Goods Foundation developed its signature Sports Matter initiative in 2014, which has enabled over one million children to have access to sports. DICK'S and the DICK'S Sporting Goods Foundation have given over $105 million in grants and sponsorships since 2014 to raise awareness and address the growing issue of underfunded youth sports programs nationwide.

Prior to joining DICK'S, Lauren spent 14 years at PepsiCo in various leadership roles, including CMO of Carbonated Sports Drinks in North America. Prior to PepsiCo, Lauren was at Wells Fargo Bank and at JP Morgan Chase.

From 2014 to 2018, Lauren served as a member of the board of directors of Sonic Corp; since November 2020, Lauren has served on the YUM Brands! Board of Directors.

Senior finance executive with over 20 years of strategic finance and management experience, with demonstrated record of serving as a business partner to senior management at both large and small enterprises. Consistently recognized for improving operations and maximizing business value through innovative ideas, analyses and actionable recommendations. Proven abilities at leading cross functional teams and developing people with diverse backgrounds. Strong analytical skills with proven leadership skills.



Specialties: Budgeting and Forecasting, Corporate Finance, Financial Analysis, Capital Investment Analysis, Decision Support and Strategic Planning. Mergers and Acquisition, Acquisition Due Diligence, Deal Structuring, Internal Audit and Indirect Procurement.

Vlad Rak currently serves as Chief Technology Officer, a role he has held since joining DICK'S Sporting Goods in April 2020. In this role, Vlad is responsible for the Company's technology efforts, including infrastructure, eCommerce platforms and new and evolving digital platforms. Prior to joining DICK'S, he served as Sr. Vice President & CTO at Merck. Throughout his career, Vlad also held senior technology leadership roles at notable companies like Nike, The Walt Disney Company and Wyndham Worldwide.

Ed Plummer currently serves as Chief Marketing Officer at DICK’S Sporting Goods. In this role, Ed is responsible for the Company’s overall marketing strategy and implementation, including building the DICK’S brand, all traffic-driving elements and continued digital transformation. He is also a member of the Board of Directors for The DICK’S Sporting Goods Foundation. Ed joined the Company in 2010 as Vice President of Customer Relationship Management in marketing, and in 2016, he was promoted to Senior Vice President - Team Sports HQ. In February 2019, he assumed the role of interim Chief Marketing Officer and Senior Vice President - Team Sports HQ. Prior to joining DICK’S, he spent 12 years at American Express in various leadership roles.

Julie Lodge-Jarrett currently serves as Chief People Officer, a position she has held since joining DICK’S Sporting Goods in April 2020. In this role, Julie is responsible for leading the overall talent strategy for DICK'S, while ensuring that the Company's culture, practices, policies and operations align with its overall objectives and values. She also provides strategic Human Resources leadership to the executive management team and Board of Directors.

Prior to joining DICK’S, Julie spent more than 21 years at Ford Motor Company, most recently serving as Chief Talent Officer. Julie held various human resources and organizational development roles during her tenure with Ford, including Chief Learning Officer; HR Director, Global Purchasing; HR VP, Greater China; and HRBP & Talent Director, Asia Pacific & Africa.

Lauren R. Hobart is President and Chief Executive Officer of DICK'S Sporting Goods. Lauren is the third CEO in the company’s history, preceded by current Executive Chairman & Chief Merchant, Ed Stack (1984 - January 2021), and the company’s founder, Dick Stack (1948 - 1984).

Lauren joined DICK'S in February 2011 as Senior Vice President and Chief Marketing Officer (CMO). In her time as CMO, Lauren revamped the Company's marketing efforts, drove significant improvement in the ROI of the marketing spend and was instrumental in developing and launching the CALIA by Carrie Underwood brand. In 2015, Lauren was promoted to Executive Vice President and CMO and later to Executive Vice President, Chief Customer & Digital Officer. She became President of DICK'S in May 2017 overseeing the Stores, Marketing, eCommerce, Technology, HR, Communications, Legal and Strategy & Analytics organizations. Additionally, she has served on the DICK'S Board of Directors since January 2018 and is President of The DICK'S Sporting Goods Foundation.

During her tenure, Lauren has helped drive the company’s robust technology and eCommerce strategies, among other substantive growth initiatives. She has had a significant impact on shaping DICK'S inclusive culture, enhancing our exceptional customer service offering and improving the customer experience.

Under Lauren's leadership, The DICK'S Sporting Goods Foundation developed its signature Sports Matter initiative in 2014, which has enabled over one million children to have access to sports. DICK'S and the DICK'S Sporting Goods Foundation have given over $105 million in grants and sponsorships since 2014 to raise awareness and address the growing issue of underfunded youth sports programs nationwide.

Prior to joining DICK'S, Lauren spent 14 years at PepsiCo in various leadership roles, including CMO of Carbonated Sports Drinks in North America. Prior to PepsiCo, Lauren was at Wells Fargo Bank and at JP Morgan Chase.

From 2014 to 2018, Lauren served as a member of the board of directors of Sonic Corp; since November 2020, Lauren has served on the YUM Brands! Board of Directors.