Diesel Overview

Santa Monica, CA
Founded In
Organization Type
Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid.
Diesel has been around for a long time. It was founded back in 1978. This established company loves to hire graduates from Fashion Institute of Technology, with 26.2% of its employees having attended Fashion Institute of Technology. Diesel is a great place to work and is featured as number 9 on Zippia's list of Best Companies to Work for in Santa Monica, CA. The average employee at Diesel makes $33,721 per year. In comparison, some of its highest paying competitors, like Amtel, The Donna Karan Company LLC, and Henri Bendel, pay $49,166, $45,304, and $42,040, respectively.
Based in Santa Monica, CA, Diesel is a key player in the retail industry with 2,300 employees and an annual revenue of $3.1B.

The Organization’s Mission

To create an apparel line perfect for individual people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.

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Average Salary
$33,721 yearly

The Culture At Diesel

Information provided by the company

Diesel Rankings

Diesel is ranked #79 on the Best Retail Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Diesel Salaries

Salary Score
The national average salary for a Diesel employee in the United States is $33,721 per year. Employees in the top 10 percent can make over $57,000 per year, while employees at the bottom 10 percent earn less than $19,000 per year.
Average Diesel Salary
$33,721 yearly
Updated March 16, 2023
Average Employee Earnings

Highest Paying Jobs At Diesel

RankJob TitleAvg. SalaryHourly Rate
2Senior Network Engineer$119,399$57
3Merchandise Analyst$58,196$28
4Human Resources Generalist$50,335$24
5Account Executive$46,747$22
7Graphic Designer$42,325$20
9Public Relations Specialist$36,286$17
10Accounts Receivable Specialist$34,704$17
13Visual Merchandiser$34,114$16
14Store Manager$33,931$16
15Assistant Manager$32,853$16
16Merchandise Coordinator$32,807$16
17Loss Prevention Agent$32,176$15
18In-Stock Associate$31,847$15
20Service Writer$30,581$15

Diesel Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Diesel Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Diesel. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Diesel has 2,300 employees.

  • 34% of Diesel employees are women, while 66% are men.

  • The most common ethnicity at Diesel is White (57%).

  • 21% of Diesel employees are Hispanic or Latino.

  • 11% of Diesel employees are Black or African American.

  • The average employee at Diesel makes $33,721 per year.

  • On average, employees at Diesel stay with the company for 3.6 years.

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Diesel Financial Performance

Performance Score
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Highest Paying Diesel Competitors

Based on our research, similar companies to Diesel are Amtel, The Donna Karan Company LLC, and Henri Bendel. The wages at Amtel average higher than the other similar companies, where the median salary is $49,166 per year. The salaries at The Donna Karan Company LLC average $45,304 per year, and the salaries at Henri Bendel come in at $42,040 per year.

Frequently Asked Questions about Diesel

When was Diesel founded?

Diesel was founded in 1978.

How many Employees does Diesel have?

Diesel has 2,300 employees.

How much money does Diesel make?

Diesel generates $3.1B in revenue.

What industry is Diesel in?

Diesel is in the clothing industry.

What is Diesel's mission?

Diesel's mission statement is "To create an apparel line perfect for individual people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress."

What type of company is Diesel?

Diesel is a private company.

Who are Diesel's competitors?

Diesel competitors include The Donna Karan Company LLC, Burberry, Lovesac, Bachrach, Dr Martens, Movado Group, Cellairis, Scoop Nyc, Henri Bendel, BCBG MAX AZRIA GROUP, Andrew Thomas Huang, London Jewelers, House of Denmark, Marmot, Etro Spa, Amtel, Ritz Camera, Destination Maternity, Audio Express, Riddle's Jewelry.

Where is Diesel's headquarters?

Diesel's headquarters is in Santa Monica, CA.

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Zippia gives an in-depth look into the details of Diesel, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Diesel. The employee data is based on information from people who have self-reported their past or current employments at Diesel. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Diesel. The data presented on this page does not represent the view of Diesel and its employees or that of Zippia.

Diesel may also be known as or be related to Diesel, Diesel Den, Diesel SpA and Diesel U.S.A., Inc.