How To Become A Digital Account Executive: What It Is and Career Path

What is a digital account executive and how to become one

Updated January 8, 2025

4 min read

Digital account executives are tasked with making customer contacts via cold calls or email campaigns. Likewise, they make deals with prospective customers and manage relationships with current customers. They identify clients' needs and work towards addressing them. They plan and manage digital strategies for clients. Additionally, they consult with clients on social media and digital marketing strategies. Furthermore, they analyze how effective digital campaigns are. Also, they recommend and implement digital projects to increase the return on investment. Other duties include preparing clients' proposals, presenting their progress reports, answering their queries, and staying updated with industry trends.

Employers seek candidates with at least a bachelor's degree in sales or marketing. Candidates must have two or more years of experience in a similar position. Key skills include communication, organization, problem-solving, negotiation, and presentation skills. The annual salary of a digital account executive ranges from $55,787 to $78,017, with an average of $66,357.

ScoreDigital Account ExecutiveUS Average

Salary

4.2

Avg. Salary $54,225

Avg. Salary $59,228

Stability level

8.2

Growth rate -8%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.39%

Asian 4.64%

Black or African American 6.21%

Hispanic or Latino 13.84%

Unknown 4.13%

White 70.80%

Gender

female 50.00%

male 50.00%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.2

Stress level is high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

4.0

Work life balance is poor

6.4 - fair

Key steps to become a digital account executive

Explore digital account executive education requirements

Most common digital account executive degrees

Bachelor's

86.2 %

Associate

6.1 %

Master's

5.9 %

Start to develop specific digital account executive skills

Skills	Percentages
Digital Marketing	16.65%
Digital Account	10.85%
Salesforce	6.49%
Search Engine Marketing	6.00%
CRM	5.76%

Complete relevant digital account executive training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New digital account executives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital account executive based on U.S. Bureau of Labor Statistics data and data from real digital account executive resumes.

Research digital account executive duties and responsibilities

Handle company driven leads, and prospect for new leads using SalesForce.com.
Manage deals from inception to close through account spreadsheets and inputting CRM data.
Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.

Prepare your digital account executive resume

When your background is strong enough, you can start writing your digital account executive resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital account executive resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital account executive resume templates

Build a professional digital account executive resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital account executive resume.