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Become A Digital Account Executive

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Working As A Digital Account Executive

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $48,490

    Average Salary

What Does A Digital Account Executive Do At Hearst Digital Marketing Services

* Generating new leads by making cold calls, calling on inactive accounts, and maintaining an awareness of new businesses opening in the area
* Understanding the clients’ advertising needs, and develop the ideal marketing solution for them
* Delivering customized sales presentations in person, or by phone/web-demos
* Attending weekly sales meetings as required
* Be a driving force in the success of the company’s goals by achieving your individual monthly sales quota

What Does A Digital Account Executive Do At Tribune Company

* The foregoing is not necessarily an exhaustive list of all functions essential to the job for which the employee is responsible, nor an exhaustive list of the minimum requirements and specifications necessary to perform the essential functions, including all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job.
* While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different functions be performed when circumstances change or exigencies require it.
* KFOR Is An Equal Opportunity Employer

What Does A Digital Account Executive Do At Gannett

* Strategize, plan, and support sales team members on digital marketing campaigns; effectively collaborating on digital advertising products.
* Train and coach team members on new digital marketing products and applications.
* Leverage and explain digital product portfolio to team and clients to provide advertising solutions that deliver ROI to client businesses.
* Utilize marketing tools and research to articulate the value of our

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How To Become A Digital Account Executive

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.


Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.


Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.


Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Digital Account Executive jobs

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Digital Account Executive Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Arabic

  • Portuguese

  • Chinese

  • Japanese

  • German

  • Bosnian

  • Cantonese

  • Mandarin

  • Marathi

  • Armenian

  • Russian

  • Croatian

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Digital Account Executive Education

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Real Digital Account Executive Salaries

Job Title Company Location Start Date Salary
Digital Account Executive Dow Jones & Company New York, NY Jan 21, 2014 $92,354
National Digital Account Executive Nbcuniversal Media, LLC New York, NY Sep 28, 2015 $90,000
Digital Account Executive Dow Jones and Company New York, NY Jan 20, 2011 $88,416
Digital Account Executive Nbcuniversal Media, LLC New York, NY Mar 10, 2016 $60,000
Senior Digital Account Executive Night Agency, LLC New York, NY Feb 10, 2015 $50,000

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Top Skills for A Digital Account Executive


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Top Digital Account Executive Skills

  1. Website Development
  2. Online
  3. Seo/Sem
You can check out examples of real life uses of top skills on resumes here:
  • Manage multiple website development projects, usually between 15 to 20 simultaneously.
  • Provide multiple advertising solutions to clients - newspaper, online, direct mail, digital, events.
  • Sell Google Street, Optima SEO/SEM and Text Marketing.
  • Maximized the ROI of online campaigns that consisted of video, online and email marketing.
  • Create unique advertising packages for clients through sponsorship, fixed placements, video, display advertisements, etc.

Top Digital Account Executive Employers

Digital Account Executive Videos

Explore Careers: Advertising Account Executive

Life as an Account Executive (Advertising)

Day in the Life: Account Manager