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The differences between digital account executives and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a digital account executive, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $54,225 average annual salary of a digital account executive.
The top three skills for a digital account executive include digital marketing, digital account and salesforce. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Digital Account Executive | Marketing Account Manager | |
| Yearly salary | $54,225 | $67,983 |
| Hourly rate | $26.07 | $32.68 |
| Growth rate | -8% | 10% |
| Number of jobs | 115,671 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Average age | 44 | 39 |
| Years of experience | 4 | 10 |
A digital account executive is responsible for handling client accounts, developing effective digital marketing strategies, and promoting the clients' businesses across the digital media platform. Digital account executives manage the content development and marketing assets, ensuring that the materials adhere to business requirements and clients' specifications, as well as budget limitations and timetables. They also analyze the recent market trends to identify opportunities that would generate more revenue resources for the business. A digital account executive regularly updates the clients on the project progress and informing them of plan adjustments as needed.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Digital account executives and marketing account managers have different pay scales, as shown below.
| Digital Account Executive | Marketing Account Manager | |
| Average salary | $54,225 | $67,983 |
| Salary range | Between $31,000 And $93,000 | Between $50,000 And $91,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Databricks | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a digital account executive and a marketing account manager in terms of educational background:
| Digital Account Executive | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 86% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between digital account executives' and marketing account managers' demographics:
| Digital Account Executive | Marketing Account Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 50.0% Female, 50.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.8% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |