How to hire a digital account executive

How to hire a digital account executive, step by step

Here's a step-by-step digital account executive hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital account executive job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital account executive
• Step 8: Go through the hiring process checklist

What does a digital account executive do?

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1. Identify your hiring needs

   Before you post your digital account executive job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a digital account executive for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect digital account executive also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents digital account executive salaries for various positions.

   Type of Digital Account Executive	Description	Hourly rate
   Digital Account Executive	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$14-44
   Advertising Coordinator	An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications... Show more	$17-29
   Advertising Sales	An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends... Show more	$27-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Digital Account
   • Salesforce
   • Search Engine Marketing
   • CRM
   • Website Development
   • Facebook
   • Search Engine
   • SMB
   • Business Development
   • Media Sales
   • Social Media Management
   • SEO
   • Social Media Marketing

   Check all skills

   Responsibilities:

   • Handle company driven leads, and prospect for new leads using SalesForce.com.
   • Manage deals from inception to close through account spreadsheets and inputting CRM data.
   • Manage SEM programs that produce lowest cost per acquisition and consistently staying within cost/sales ratios.
   • Work with optimization teams to help a campaign achieve a client s KPI s throughout a campaign.
   • Manage book of business through SalesForce.com
   • Develop & implement high impact customize multimedia solutions to maximize ROI.

   More digital account executive duties

3. Make a budget

   Including a salary range in the digital account executive job description is a good way to get more applicants. A digital account executive salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a digital account executive in Louisiana may be lower than in New York, and an entry-level engineer typically earns less than a senior-level digital account executive. Additionally, a digital account executive with lots of experience in the field may command a higher salary as a result.

   Average digital account executive salary

   $54,225yearly

   $26.07 hourly rate

   ---

   Entry-level digital account executive salary

   $31,000 yearly salary

   Updated January 22, 2026

   Average digital account executive salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$78,963	$38
   2	California	$60,926	$29
   3	Washington	$59,464	$29
   4	Massachusetts	$59,350	$29
   5	Maine	$57,623	$28
   6	Hawaii	$57,085	$27
   7	Michigan	$54,320	$26
   8	Illinois	$53,329	$26
   9	Maryland	$52,981	$25
   10	Wisconsin	$52,774	$25
   11	Pennsylvania	$51,585	$25
   12	Colorado	$50,046	$24
   13	Texas	$48,564	$23
   14	West Virginia	$48,551	$23
   15	Oregon	$48,122	$23
   16	District of Columbia	$47,250	$23
   17	North Carolina	$46,766	$22
   18	Ohio	$46,466	$22
   19	Indiana	$45,360	$22
   20	Kentucky	$45,351	$22

   Average digital account executive salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Databricks	$122,412	$58.85	26
   2	Google	$120,948	$58.15	52
   3	Microsoft	$113,335	$54.49	22
   4	Edelman Financial Engines	$110,689	$53.22
   5	RingCentral	$103,389	$49.71	7
   6	John Wiley & Sons	$102,715	$49.38
   7	Wpp Us Holdings Inc	$99,026	$47.61	36
   8	BCW Global	$95,211	$45.77	11
   9	Perficient	$95,112	$45.73
   10	RPA	$93,214	$44.81
   11	CyberCoders	$88,409	$42.50
   12	Ogilvy	$86,986	$41.82	1
   13	Baxter International	$84,654	$40.70	16
   14	Verint	$80,510	$38.71	49
   15	iHeartMedia	$78,106	$37.55	230
   16	General Electric	$77,380	$37.20	34
   17	Rockwell Automation	$74,028	$35.59	10
   18	Gillette	$71,704	$34.47
   19	Accenture	$71,503	$34.38	142
   20	Audacy	$70,335	$33.81	93

4. Writing a digital account executive job description

   A good digital account executive job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a digital account executive job description:

   Digital account executive job description example

   What we're looking for: The TISE | ISS Digital Account Executive will be responsible for the growth of smart & digital revenue. Candidate will target both new and existing customers within the Informa Markets TISE and ISS databases. This role will manage a sales territory consisting of new and existing customers and work collaboratively with the event sales team to socialize, promote, and sell digital | 365 products. The Digital Account Executive role is critical to the business, as “beyond the booth” sales, particularly growth of digital revenue across our events portfolio, is a key factor for future success.
   
   Candidates applying for this position will work collaboratively with the sales teams and will be expected to sell to a variety of existing and new customers, from large key accounts to independent small and medium enterprise customers. Selling will be done over the phone and face-to-face when relevant. Performance will be evaluated based on achieving revenue and new business targets.
   Aggressively sell TISE and ISS smart, virtual and digital products opportunities
   
   Sell to new small, medium, and high-tier customer accounts with engaging conversations and compelling proposals while guiding them through buying process
   
   Utilize consultative selling methods to convert prospective customers to new on-site and digital opportunities
   
   Work with TISE | ISS Group Director, TISE Show Manager, ISS Sales Manager, and Vice President of Media Marketing Services to create clear, concise messages that are consistent with show guidelines
   
   Proactively handle and respond to customer objections
   
   Maintain accurate pipeline, sales activity, and customer information within Salesforce of new business (CRM system)
   
   Inform Group Director of the latest customer pipeline and booked information through accurate use of Salesforce reporting, in relation to the monthly and annual goals
   
   Achieve and increase revenue targets by prospecting new opportunities through various sources including industry and other publications, websites, and competitive shows
   
   Function as integral part of overall show teams / efforts in performing additional duties as required
   
   Travel as assigned to competitive trade shows to build relationships with existing customers and develop new prospects
   
   Other travel as required

   Copy this example

   

5. Post your job

   There are a few common ways to find digital account executives for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your digital account executive job on Zippia to find and attract quality digital account executive candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with digital account executive candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital account executive

   Once you have selected a candidate for the digital account executive position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a digital account executive?