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Digital account executive skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical digital account executive skills. We ranked the top skills for digital account executives based on the percentage of resumes they appeared on. For example, 16.7% of digital account executive resumes contained digital marketing as a skill. Continue reading to find out what skills a digital account executive needs to be successful in the workplace.

15 digital account executive skills for your resume and career

1. Digital Marketing

Here's how digital account executives use digital marketing:
  • Provide advertising solutions for small businesses, including a comprehensive suite of digital marketing products and solutions.
  • Called on automotive dealerships to provide digital marketing promoting dealership prospect traffic.

2. Digital Account

Here's how digital account executives use digital account:
  • Voted best Digital Account Executive by co-workers.
  • Managed digital accounts for Disney World, Universal Orlando, Geico, Wawa and Tampa Bay Buccaneers.

3. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how digital account executives use salesforce:
  • Delivered accurate weekly / monthly forecasts against quarterly / yearly revenue goals by utilizing Salesforce model.
  • Manage leads and pipeline through Salesforce training in multiple US districts.

4. Search Engine Marketing

Here's how digital account executives use search engine marketing:
  • Exceled at campaign development, business development, Search Engine Marketing and Social Media Marketing.
  • Increased revenue for online advertising, search engine marketing, search engine optimization and digital display advertising for businesses in Connecticut.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital account executives use crm:
  • Analyzed client results and data from our UPTRACS CRM tool and formulated this information into presentations for clients.
  • Handle our CRM and invoicing of clients into our various other systems for Gannett.

6. Website Development

Here's how digital account executives use website development:
  • Manage multiple website development projects, usually between 15 to 20 simultaneously.
  • Sell and manage Website development, Search Engine Optimization and Paid Per Cl.ick digital advertising through Google, Bing and Yahoo.

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7. Facebook

Here's how digital account executives use facebook:
  • Distributed through multiple video channels including a WIS video destination on JCP.com, Facebook, YouTube and third party vendors.
  • Pioneered the use of social media for the agency brand and introduced agency clients to Facebook and Twitter.

8. Search Engine

Here's how digital account executives use search engine:
  • Pitched search engine optimization, social media management and website design services.
  • Conceived and executed customer acquisition and retention programs including e-mail marketing, search engine advertising, social media and affiliate programs.

9. SMB

Here's how digital account executives use smb:
  • Worked with SMB's across all industries leveraging web-based tools and strategies to increase online presence.
  • Act as partner to SMB within assigned territory to grow market share while promoting the Scripps Digital - Denver7 Brand.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how digital account executives use business development:
  • Developed strategies for business development, marketing, and general management.
  • Led new business development to sell online advertising / email marketing to national accounts to exceed revenue goals.

11. Media Sales

Here's how digital account executives use media sales:
  • Implemented creative digital media sales strategies through selection criteria for products sourcing in coordination with implementation.
  • Structured process and organization for emerging Digital Media Sales organization.

12. Social Media Management

Here's how digital account executives use social media management:
  • Created proposals for all Digital Services (SEO, SEM, Social Media Management, & Websites).
  • Represented the company in many webinars and conferences related to SEO, viral marketing and social media management.

13. SEO

Here's how digital account executives use seo:
  • Trained clients on SEO, SEM, Display and ReTargeting Ads.... Social Media campaigns and more including mobile websites.
  • Act as digital strategy consultant to top management at dealerships; specific to SEO, SEM and Behavior Targeting.

14. Social Media Marketing

Here's how digital account executives use social media marketing:
  • Talented marketer focusing web design, search engine optimization, social media marketing, mobile marketing and reputation management.
  • Designed and implemented a human resources digital and social media marketing strategy.

15. Media Management

Here's how digital account executives use media management:
  • Handle Social Media Management, Social Media Advertising Campaigns and Reputation Management for a group of Akron Beacon Journal Clients.
  • Strategized with Board of Directors and Navy SEAL Museum personnel to improve visibility with regards to website and social media management.
top-skills

What skills help Digital Account Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital account executive resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What digital account executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young digital account executives need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.
Do you want to know more?
Read more about what experts have to say about digital account executive

List of digital account executive skills to add to your resume

Digital account executive skills

The most important skills for a digital account executive resume and required skills for a digital account executive to have include:

  • Digital Marketing
  • Digital Account
  • Salesforce
  • Search Engine Marketing
  • CRM
  • Website Development
  • Facebook
  • Search Engine
  • SMB
  • Business Development
  • Media Sales
  • Social Media Management
  • SEO
  • Social Media Marketing
  • Media Management
  • Local Businesses
  • Email Marketing
  • Yahoo
  • SEM
  • Digital Sales
  • Digital Products
  • Marketing Campaigns
  • Account Management
  • Client Relationships
  • PowerPoint
  • Integrated Marketing
  • Client Facing
  • Sales Presentations
  • Google Analytics
  • Digital Campaigns
  • Sales Process
  • Digital Solutions
  • PPC
  • Direct Clients
  • Digital Platforms
  • Twitter
  • Lead Generation
  • Reputation Management
  • Brand Marketing
  • Sales Strategies
  • AE
  • Sales Revenue
  • Linkedin
  • ROI
  • Revenue Growth
  • Google Adwords
  • Digital Revenue
  • Digital Strategy
  • Content Creation

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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