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What is a digital account manager and how to become one
Digital account managers are generally responsible for planning, developing, and managing clients' digital strategies to improve their web presence and achieve their digital marketing goals. Besides, they are responsible for building and managing relationships with existing and potential clients.
They must have a passion for people and a comprehensive understanding of the digital marketing realm. They can quickly improve their career status if they can build rapport with new and existing clients and translate client needs into actionable campaign strategies.
Employers typically prefer candidates with a bachelor's degree in business, marketing, or a related field. However, some employers also consider candidates with equivalent work experience. Most digital account managers start as a junior digital account manager and work their way up to the role.
The average annual pay for a digital account manager in the United States is $66,258 a year or $31.85 an hour.
What general advice would you give to a digital account manager?
Brian Abraham Ph.D.
Instructor, Full-time faculty member at Nichols College, Augsburg University
Avg. Salary $63,612
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 53.24%
male 46.76%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Digital account manager career paths
Key steps to become a digital account manager
Explore digital account manager education requirements
Start to develop specific digital account manager skills
Skills Percentages Digital Marketing 26.89% Digital Account 8.32% Account Management 5.80% Campaign Performance 4.20% Google Analytics 3.93% Complete relevant digital account manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital account managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital account manager based on U.S. Bureau of Labor Statistics data and data from real digital account manager resumes.Research digital account manager duties and responsibilities
- Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
- Lead data visualization and create compelling reports that provide strategic implications.
- Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
- Work with SEM and SEO strategists.
Apply for digital account manager jobs
Now it's time to start searching for a digital account manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first digital account manager job
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Average digital account manager salary
The average digital account manager salary in the United States is $63,612 per year or $31 per hour. Digital account manager salaries range between $47,000 and $85,000 per year.
What am I worth?
How do digital account managers rate their job?
Digital account manager reviews
The ability to do tasks in a lot of different areas of marketing
Having to work with clients
Meeting with consumers, educating, coaching, discussing products
Updated January 8, 2025
