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Become A Digital Account Manager

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Working As A Digital Account Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $54,000

    Average Salary

What Does A Digital Account Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Account Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Account Manager Jobs

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Average Length of Employment
Account Director 3.1 years
Digital Director 2.7 years
Account Strategist 1.6 years
Digital Strategist 1.6 years
Top Careers Before Digital Account Manager
Internship 4.7%
Top Careers After Digital Account Manager
Consultant 3.8%

Do you work as a Digital Account Manager?

Average Yearly Salary
$54,000
Show Salaries
$41,000
Min 10%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$54,000
Median 50%
$72,000
Max 90%
Best Paying Company
Sony Corporation of America
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
1.9 years
How much does a Digital Account Manager make at top companies?
The national average salary for a Digital Account Manager in the United States is $54,970 per year or $26 per hour. Those in the bottom 10 percent make under $41,000 a year, and the top 10 percent make over $72,000.

Real Digital Account Manager Salaries

Job Title Company Location Start Date Salary
Digital Accounts Manager SONY Music Entertainment New York, NY Dec 17, 2015 $70,100
Digital Accounts Manager SONY Music Entertainment New York, NY Dec 17, 2013 $70,100
Digital Accounts Manager SONY Music Entertainment New York, NY Jul 26, 2013 $66,000
Digital Account Manager SONY Music Entertainment New York, NY Sep 21, 2011 $65,000
Digital Account Manager SONY Music Entertainment New York, NY Jul 25, 2011 $65,000
Digital Media Account Manager Live Nation Worldwide, Inc. Beverly Hills, CA Jul 06, 2015 $54,330 -
$70,200
Digital Account Manager The Lukens Company Los Angeles, CA Aug 31, 2015 $50,000
Digital Account Manager Mobiquity, Inc. New York, NY May 15, 2014 $50,000

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Top Skills for A Digital Account Manager

  1. Campaign Performance
  2. Web Content
  3. Digital Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Optimized campaign performance by analyzing results and making the necessary adjustments.
  • Created Digital Strategy for Auto dealers and agencies in the Chicago DMA offering fresh personalized digital marketing solutions.
  • Amplified strategy success via email database marketing and highly-focused Google and Facebook customer match targeting.
  • Recruited to develop and enhance company s key client relationships while overseeing newly launched digital business operations.
  • Develop long-term client relationships and overall strategic plan for each client, review and manage keyword strategies and related SEO activities.

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Average Salary:

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Top 10 Best States for Digital Account Managers

  1. New York
  2. Washington
  3. New Jersey
  4. California
  5. Colorado
  6. Rhode Island
  7. Idaho
  8. Virginia
  9. North Dakota
  10. Connecticut
  • (2,666 jobs)
  • (1,041 jobs)
  • (1,008 jobs)
  • (5,776 jobs)
  • (867 jobs)
  • (135 jobs)
  • (111 jobs)
  • (1,132 jobs)
  • (54 jobs)
  • (435 jobs)

Digital Account Manager Demographics

Gender

Female

49.4%

Male

40.1%

Unknown

10.6%
Ethnicity

White

59.6%

Hispanic or Latino

16.4%

Asian

10.1%

Black or African American

10.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

34.9%

French

20.9%

German

7.0%

Hebrew

7.0%

Chinese

4.7%

Japanese

4.7%

Russian

4.7%

Italian

4.7%

Portuguese

2.3%

Ukrainian

2.3%

Mandarin

2.3%

Thai

2.3%

Cantonese

2.3%
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Digital Account Manager Education

Schools

New York University

8.1%

DePaul University

7.2%

Florida State University

7.2%

Arizona State University

6.3%

Fashion Institute of Technology

6.3%

Pennsylvania State University

5.4%

San Diego State University

5.4%

Champlain College

4.5%

Brigham Young University

4.5%

State University of New York Buffalo

4.5%

University of Phoenix

4.5%

University of Miami

4.5%

University of Iowa

4.5%

Michigan State University

4.5%

University of Washington

4.5%

University of Nevada - Reno

3.6%

Illinois State University

3.6%

State University of New York Albany

3.6%

University of California - Los Angeles

3.6%

University of Illinois at Chicago

3.6%
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Majors

Marketing

21.6%

Business

20.0%

Communication

15.3%

Public Relations

7.0%

Psychology

4.6%

Management

4.1%

English

3.5%

Advertising

3.3%

Journalism

2.4%

Economics

2.2%

Political Science

2.2%

Graphic Design

2.2%

Photography

1.7%

Digital Media

1.7%

Sociology

1.5%

Audiovisual Communications Technologies

1.5%

International Business

1.3%

Agricultural Public Services

1.3%

Education

1.3%

Project Management

1.3%
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Degrees

Bachelors

67.1%

Masters

15.0%

Other

9.9%

Associate

3.6%

Certificate

3.1%

Diploma

0.7%

Doctorate

0.7%
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Top Digital Account Manager Employers

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