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Become A Digital Account Manager

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Working As A Digital Account Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A Digital Account Manager Do At Intuit

* Develop and deepen partnerships with advertisers, from
* startup fintechs to large financial institutions
* Design and execute integrated digital campaigns for
* partner apps and services, driving targeting, messaging and creative across
* full marketing mix
* Leverage the rich customer data in Mint to help users
* discover relevant partner apps and services (e.g. investments, loans,
* savings, credit cards)
* Test new ways to weave partner offers into the user
* experience, collaborating with product & design on product requirements and
* roadmap
* Manage business performance and communicate results to both internal
* stakeholders and external partners

What Does A Digital Account Manager Do At Hearst Television

* _
* Provide clients with targeted, customized digital ad recommendations
* Collaborate with Sales teams to close business as needed
* Oversee the launch of digital advertising campaigns across desktop, mobile, and our programmatic solutions.
* Provide critical day-to-day support and service to clients
* Analyze, recommend and implement ongoing optimizations for all digital campaigns.
* Attend client meetings and presentations when necessary to review post campaign performance, optimization recommendations and renewal strategy.
* Create process for systematic campaign management and insightful reporting.
* Develop customer retention and renewal systems in collaboration with the DSM

What Does A Digital Account Manager Do At Unitedhealth Group

* Build collaborative relationship with UHC business partners including Sales, Marketing, Business Operations, Product, Networks, Clinical Services, Shared Services, Rally and Optum Develop and manage the inventory of all projects impacting the digital member experience including those sponsored by UHC business partners and by other UHC, Rally or Optum partners Engage and collaborate with project sponsors to jointly define emerging projects and shepherd them through the Digital development process Lead ad hoc projects with cross functional teams supporting key business goals Develop and maintain regular communications to support leadership and business partner team communications, including coordination of the monthly Digital Product Community forum Coordinate product and project updates with UHC stakeholders including the Go
* To
* Market and Operations teams Work with stakeholders to build a process to identify new product features that will impact digital with the goal of capturing requirements for digital products Work closely with experience design, operations, marketing and delivery partners to ensure effective “team-of-teams” execution Work closely with the UHC Digital Vice President, Strategist, Digital Analytics and business partners to develop compelling digital reporting demonstrating value and impact to key UHC business goals and metrics including Net Promoter Scores, engagement and affordability Represent UHC Digital for internal partner or external client presentations as needed Responsible for writing and maintaining RFP content for digital topics and supporting RFP responses including customizations Work with BAs and PMs to manage all commitments made through requirements, planning and delivery Manage client escalations with delivery team, UHC Digital leadership and UHC business partner leadership

What Does A Digital Account Manager Do At Robert Half

* Collaborate with creative team to create copy, graphics and calls to action, and execution of messaging
* Create reports on segmentation/targeting efforts
* Implement campaign testing schedules; make ongoing adjustments to marketing efforts as necessary to optimize results.
* Write compelling copy that will elicit a call to action.
* Manage campaigns including briefings proposals and tracking campaign data on email, landing pages, website performance
* Strategize with team to increase revenue for fundraising channels on print, advertising, direct mail, telemarketing
* Ensure that promotions are integrated and messaging is consistent.
* Create reports on marketing and fundraising campaign efforts
* Manage paid advertising campaigns, including search advertising, remarketing, paid online advertising
* Conduct audits of client social media and web presence.
* Manage vendor relationships and negotiate contracts and terms

What Does A Digital Account Manager Do At Sharecare, Inc.

* Represent the interest of Dr.
* Oz Digital.
* Communicate
* directly with sales team, show-side producers and clients as necessary on
* custom program implementation.
* Take lead and collaborate with multiple internal teams to
* develop digital concepts in response to RFPs that is creative, timely and
* aligned with The Dr.
* Oz Show, DoctorOz.com and client’s objectives.
* Have a firm grasp on the social/digital landscape as it relates
* to advertiser needs
* Keep track of all social and video trends to maximize
* potential revenue
* Become an expert on DoctorOz.com offerings and be able to
* explain the digital experience to the sales team or clients as needed.
* Set client expectations, address concerns while production
* and delivery occurs and affirm partner satisfactio

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How To Become A Digital Account Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Account Manager jobs

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Digital Account Manager Demographics

Gender

  • Female

    57.8%
  • Male

    41.3%
  • Unknown

    1.0%

Ethnicity

  • White

    78.7%
  • Hispanic or Latino

    10.9%
  • Asian

    8.7%
  • Unknown

    1.3%
  • Black or African American

    0.5%
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Languages Spoken

  • Spanish

    35.5%
  • French

    19.4%
  • German

    9.7%
  • Japanese

    6.5%
  • Italian

    6.5%
  • Portuguese

    3.2%
  • Chinese

    3.2%
  • Hungarian

    3.2%
  • Hebrew

    3.2%
  • Cantonese

    3.2%
  • Mandarin

    3.2%
  • Russian

    3.2%
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Digital Account Manager

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Digital Account Manager Education

Digital Account Manager

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Real Digital Account Manager Salaries

Job Title Company Location Start Date Salary
Digital Project and Account Manager Bluemodus, Inc. Denver, CO Apr 01, 2011 $75,000 -
$100,000
Digital Accounts Manager SONY Music Entertainment New York, NY Dec 17, 2015 $70,100
Digital Accounts Manager SONY Music Entertainment New York, NY Dec 17, 2013 $70,100
Digital Accounts Manager SONY Music Entertainment New York, NY Jul 26, 2013 $66,000
Digital Account Manager SONY Music Entertainment New York, NY Sep 21, 2011 $65,000
Digital Account Manager SONY Music Entertainment New York, NY Jul 25, 2011 $65,000
Digital Media Account Manager Live Nation Worldwide, Inc. Beverly Hills, CA Jul 06, 2015 $54,330 -
$70,200
Digital Account Manager The Lukens Company Los Angeles, CA Aug 31, 2015 $50,000
Digital Account Manager Mobiquity, Inc. New York, NY May 15, 2014 $50,000

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Top Skills for A Digital Account Manager

OnlinePresenceGoogleAnalyticsEmailVideoSEMDigitalAccountClientRelationshipsFacebookRFPROIPPCDigitalCampaignsKpisCustomerServiceDigitalStrategyTwitterPaidSearchSearchEngineOptimizationAccountManagementCampaignManagement

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Top Digital Account Manager Skills

  1. Online Presence
  2. Google Analytics
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Lead cross-functional efforts to develop and execute short and long-term improvements to clients' online presence and paid search programs.
  • Create and utilize reporting tools such as automotive dealer websites, Google Analytics, Acquisio and Kenshoo to optimize results.
  • Developed email and direct mail marketing strategies and managed operations for all campaigns, generating revenue of $1MM+.
  • Created and executed mobile targeted campaigns and social media solutions utilizing custom video and multimedia solutions.
  • Provide monthly seminars to educate Hispanic business owners in the area of advertising their business online.

Top Digital Account Manager Employers

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Digital Account Manager Videos

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