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The differences between digital account managers and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a digital account manager, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $63,612 average annual salary of a digital account manager.
The top three skills for a digital account manager include digital marketing, digital account and account management. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Account Manager | Digital Marketing Consultant | |
| Yearly salary | $63,612 | $71,064 |
| Hourly rate | $30.58 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 147,790 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A digital account manager is typically in charge of overseeing digital client accounts. They serve as the clients' point of contact throughout the procedures, identifying and meeting their needs while adhering to the company's policies and regulations. Their responsibilities often include establishing and maintaining portfolios, analyzing account metrics, responding to inquiries, and addressing issues and concerns, resolving them in a timely and efficient manner. They must also set digital strategies, monitoring their progress while regularly preparing performance reports.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital account managers and digital marketing consultants have different pay scales, as shown below.
| Digital Account Manager | Digital Marketing Consultant | |
| Average salary | $63,612 | $71,064 |
| Salary range | Between $47,000 And $85,000 | Between $49,000 And $101,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Rhode Island | New Jersey |
| Best paying company | Verizon Communications | Booz Allen Hamilton |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital account manager and a digital marketing consultant in terms of educational background:
| Digital Account Manager | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital account managers' and digital marketing consultants' demographics:
| Digital Account Manager | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 46.8% Female, 53.2% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |