Digital account manager job description

Working under the direction of the Director, Digital Operations Account Management, a Digital Operations Account Manager is responsible for providing dedicated service and support to media vendors including but not limited to web publishers, networks, exchanges, DSP's and agency trading desks.
Job Responsibilities:

Participate in required calls including kick-off calls, media vendor introductions, discrepancies, etc.

Conduct certification testing with media vendors (VAST, VPAID, HTML5, etc.)

Create, schedule and review reporting on a daily basis or as needed for customized reports

Participate in ongoing discrepancy review and troubleshooting and General Invalid Traffic reviews as required by the MRC (Media Rating Council).

Analyze and debug network traffic on test pages provided by media vendors using various network debugging tools such as Charles, Fiddler and WireShark.

Escalate issues to Engineering and Digital Video Account Managers as needed

Participate in ongoing account maintenance and reviews

Develop and maintain positive collaborative internal working relationships with teams throughout the organization including Sales, Product Development, Tech Support, and Marketing, etc.

Promote the company's purpose and vision and ownership of its values and strategic objectives

Contribute to the maintenance of Extreme Reach's culture through coaching and setting an example

Actively keep abreast of Extreme Reach products, services, value proposition, and the competitive landscape

Participate in special projects or other duties as assigned by Director

May provide rotating on-call support for after-hours emergencies

Other duties as assigned

*ADA Essential Functions

Requirements

Bachelor's degree, or an equivalent combination of experience and education

7+ years' experience in a technology-based client service role, including campaign implementation and performance analysis, in the digital marketing or online advertising industry

Ability to interact professionally with senior level client contacts

Strong communication skills; superior customer service skills

Organized and detail-oriented with demonstrated ability to prioritize and manage large projects as they relate to strategic goals

Ability to multitask in a high volume work environment

Technically savvy, with the ability to communicate complex information to clients

Demonstrated ability to effectively prioritize and manage multiple client needs against tight deadlines; strong organizational and management skills

Ability to adapt to rapidly changing technology, priorities.

Expert in Microsoft Office, particularly Word, Excel, and PowerPoint (or Google equivalents)

Working knowledge of Charles Proxy, Fiddler etc. a plus

FLSA Status: Non-exempt

• Serve as clients’ primary point of contact and manage collaboration between cross-functional teams including design, development, SEM, and social media.
• Identify account objectives and provide strategic and tactical recommendations within budget to meet client goals.
• Collaborate with internal creative teams to execute program deliverables; including content and messaging for website pages, SEO, emails, blogs, eBooks, and social media.
• Manage a team of 3-5 people, helping them maintain their workload and ensure SEO deliverables are met as expected by clients.
• Identify opportunities to further support clients, including upsells to additional TMS products, and support SEO Analysts to grow programs into full-service marketing programs.
• Liaison with Thomas sales team to proactively address account issues or identify new business opportunities.
• Test and develop results-based integrated marketing strategies to improve account performance across client programs.
• Manage and train a team of search marketing analysts, serving as a support resource to ensure deployment of best practices and continued program success for clients.
• Reporting directly to the Account Supervisor, this role also collaborates with the Vice President of Marketing Services and Director of Operations to monitor account revenue growth and take accountability for accurate billing and forecasting.

Additional responsibilities include:

• Helping to interview, train and orient new team members to the team at the direction of the Account Supervisor.
• Evaluating performance of direct reports and complete and deliver performance reviews.
• Providing constructive and ongoing feedback to direct reports.

What you bring to our team:

• At least 3 years of professional experience in the digital marketing industry.
• Knowledge of SEO best practices preferred.
• Experience working with HubSpot and Wordpress preferred.
• Exceptional verbal and written communication skills.
• Strong collaboration and leadership skills.
• Able to track, analyze and present data; experience with Google Analytics a plus.
• UX and/or basic web development knowledge (HTML, CSS, Javascript) is a plus.

What you’ll get as our Account Manager:

• Great benefits including 4 weeks PTO, medical, dental, & 401K
• Summer Fridays
• Training and career growth opportunities
• Remote-first work opportunity

• At least 5 years’ experience in digital account management and / or a digital marketing customer success role
• Skilled in managing and developing client relationships
• Knowledgeable in digital marketing tools and technologies, including but not limited to digital ad servers such as GAM, email marketing platforms, Customer Data Platforms (CDP), Google Analytics, SEM, JavaScript ad tags and campaign attribution approaches
• Thorough understanding of elements needed to onboard clients and launch ad campaigns
• Excellent project management and Excel skills
• Self-starter with the ability to work remotely and independently in a fast-paced environment
• Effective persuasion and communication skills
• Excellent analytical and problem-solving skills
• Team oriented and collaborative
• Utilize CRM effectively and efficiently
• This position is remote but the ideal candidate would need to be located on the east coast to assist our NC and NJ markets.

What will you be Responsible for?

• Partner with BridgeTower Media sales executives to build and strengthen client relationships to achieve long-term partnerships
• Act as the day-to-day point of contact relating to client concerns and needs
• Project manage the full lifecycle of digital marketing programs, including scheduling client kickoff calls & quarterly business reviews, developing & executing campaign implementation plans, analyzing campaign performance, providing insightful communications about performance vs expectations, and identifying opportunities to improve campaign outcomes
• Work with sales, advertising operations, digital operations and other internal teams to develop strategic marketing plans and ensure KPIs are being met
• Develop a thorough understanding of our products and service offerings to manage, upsell and cross-sell to clients

What are the “Nice-to-Haves”?

• Experience with b2b digital marketing
• Experience with event sponsorship sales and print advertising sales
• Bachelor’s Degree in marketing or a related field

What does BridgeTower Media offer?

• A competitive benefits package that includes health, vision, dental, life, short- and long-term disability coverages
• Free 24-hour TeleMedicine and TeleCounseling Services
• Unlimited PTO
• Tuition Assistance Program
• Weekly Pay
• 401K with a company match
• Summer weekend jumpstart hours-off at 2PM on Fridays
• Growth opportunities to build your career

Who is BridgeTower Media?

BridgeTower Media is one of the country’s leading business-to-business media companies with 44 print and digital publications in more than 20 U.S. markets. BridgeTower Media empowers communities with insights and connections to ignite growth in the business, legal, and construction industries. Through a collection of authoritative media properties and publications across the United States, we have deep relationships in the communities we serve, enabling us to provide unparalleled access to industry leaders and expert information.

BridgeTower Media and all subsidiaries are Equal Opportunity Employers and value diversity in our workplace.

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