Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Digital Analyst||McKinsey & Company, Inc. United States||New York, NY||Jan 04, 2016||$126,138|
|Lead Digital Analyst||Target Enterprise, Inc.||Sunnyvale, CA||Jul 06, 2015||$123,000 -
|Senior Digital Analyst||AIG Employee Services, Inc.||New York, NY||Jun 27, 2016||$110,000|
|Digital Optimization Analyst||Curate Partners, LLC||Cumberland, RI||Apr 29, 2015||$110,000 -
|Senior Digital Analyst||McKinsey & Company, Inc. United States||New York, NY||Sep 01, 2015||$108,941|
|Senior Digital Analyst||McKinsey & Company, Inc. United States||San Francisco, CA||Aug 15, 2016||$106,646|
|SR. Digital Analyst||W. W. Grainger, Inc.||Lake Forest, IL||May 16, 2016||$106,000|
|Senior Digital Analyst||Trucar, Inc.||Santa Monica, CA||Dec 02, 2013||$105,000 -
|SR. Digital Analyst||Guthy-Renker, LLC||Santa Monica, CA||Nov 15, 2013||$105,000|
|Digital Analyst||Microsoft Corporation||Chicago, IL||Jul 27, 2015||$105,000|
|Senior Digital Analyst||Specialized Bicycle Components, Inc.||Morgan Hill, CA||Dec 15, 2014||$100,000|
|Digital Analyst||We Work Management LLC||New York, NY||Dec 29, 2015||$100,000|
|Digital Analyst||Nordstrom, Inc.||Los Angeles, CA||Oct 01, 2016||$85,000|
|Senior Digital Analyst||Nordstrom, Inc.||Seattle, WA||Sep 08, 2015||$85,000|
|Digital Analyst||Nordstrom, Inc.||Los Angeles, CA||Jan 10, 2016||$85,000|
|Digital Experience Analyst II||Institute of Electrical and Electronics Engineers, Inc.||Fairborn, OH||Apr 19, 2015||$83,400|
|Digital Analyst||McKinsey & Company, Inc. United States||New York, NY||Aug 15, 2016||$83,125|
|Digital Analyst||McKinsey & Company, Inc. United States||New York, NY||Aug 15, 2015||$82,666|
|Digital Analyst||Guthy-Renker, LLC||Santa Monica, CA||Aug 15, 2015||$82,500|
|Digital Analyst||American Medical Association||Chicago, IL||Feb 09, 2016||$82,500|
|Digital Analyst||Nordstrom, Inc.||Seattle, WA||Sep 08, 2015||$73,000|
|Digital Analyst||JVR Systems, Inc.||Detroit, MI||Sep 15, 2016||$72,000|
|Senior Strategic Digital Analyst||Mullen Communications, Inc.||Boston, MA||Sep 17, 2011||$72,000|
|Digital Analyst||RCI, LLC||Parsippany-Troy Hills, NJ||Sep 23, 2016||$68,000|
|Digital Analyst||Mediacom Worldwide Inc.||New York, NY||Jun 01, 2012||$67,000|
|Digital Analyst||Dieste, Inc.||Dallas, TX||Jul 14, 2016||$65,000|
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