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Become A Digital Analyst

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Working As A Digital Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $82,572

    Average Salary

What Does A Digital Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Digital Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Digital Analyst Jobs

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Digital Analyst Demographics

Gender

Male

67.4%

Female

29.7%

Unknown

2.9%
Ethnicity

White

56.4%

Hispanic or Latino

15.1%

Asian

14.1%

Black or African American

10.8%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

56.3%

German

12.5%

Mandarin

12.5%

Portuguese

6.3%

French

6.3%

Korean

6.3%
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Digital Analyst Education

Schools

New York University

8.6%

Champlain College

7.1%

Eastern Michigan University

5.7%

Temple University

5.7%

University of Central Florida

5.7%

Rochester Institute of Technology

5.7%

State University of New York College at Buffalo

5.7%

University of Southern California

5.7%

Michigan State University

5.7%

University of Alabama

4.3%

University of South Carolina - Columbia

4.3%

University of Chicago

4.3%

Brigham Young University

4.3%

State University of New York Buffalo

4.3%

University of Phoenix

4.3%

Florida State University

4.3%

Portland State University

4.3%

Northern Illinois University

4.3%

Kutztown University of Pennsylvania

2.9%

University of Maryland - University College

2.9%
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Majors

Business

19.2%

Marketing

18.7%

Communication

6.6%

Criminal Justice

6.6%

Computer Science

4.9%

Graphic Design

4.4%

Political Science

3.8%

Economics

3.8%

Geography

3.8%

Finance

3.3%

Computer Applications

3.3%

English

2.7%

Computer Information Systems

2.7%

Electrical Engineering

2.7%

Statistics

2.2%

Psychology

2.2%

Project Management

2.2%

Public Relations

2.2%

Information Technology

2.2%

Advertising

2.2%
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Degrees

Bachelors

51.8%

Masters

24.9%

Other

13.6%

Certificate

4.3%

Associate

4.3%

Doctorate

0.8%

Diploma

0.4%
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Real Digital Analyst Salaries

Job Title Company Location Start Date Salary
Senior Digital Analyst McKinsey & Company, Inc. United States New York, NY Jan 04, 2016 $126,138
Lead Digital Analyst Target Enterprise, Inc. Sunnyvale, CA Jul 06, 2015 $123,000 -
$170,000
Senior Digital Analyst AIG Employee Services, Inc. New York, NY Jun 27, 2016 $110,000
Digital Optimization Analyst Curate Partners, LLC Cumberland, RI Apr 29, 2015 $110,000 -
$115,000
Senior Digital Analyst McKinsey & Company, Inc. United States New York, NY Sep 01, 2015 $108,941
Senior Digital Analyst McKinsey & Company, Inc. United States San Francisco, CA Aug 15, 2016 $106,646
SR. Digital Analyst W. W. Grainger, Inc. Lake Forest, IL May 16, 2016 $106,000
Senior Digital Analyst Trucar, Inc. Santa Monica, CA Dec 02, 2013 $105,000 -
$115,000
SR. Digital Analyst Guthy-Renker, LLC Santa Monica, CA Nov 15, 2013 $105,000
Digital Analyst Microsoft Corporation Chicago, IL Jul 27, 2015 $105,000
Senior Digital Analyst Specialized Bicycle Components, Inc. Morgan Hill, CA Dec 15, 2014 $100,000
Digital Analyst We Work Management LLC New York, NY Dec 29, 2015 $100,000
Digital Analyst Nordstrom, Inc. Los Angeles, CA Oct 01, 2016 $85,000
Senior Digital Analyst Nordstrom, Inc. Seattle, WA Sep 08, 2015 $85,000
Digital Analyst Nordstrom, Inc. Los Angeles, CA Jan 10, 2016 $85,000
Digital Experience Analyst II Institute of Electrical and Electronics Engineers, Inc. Fairborn, OH Apr 19, 2015 $83,400
Digital Analyst McKinsey & Company, Inc. United States New York, NY Aug 15, 2016 $83,125
Digital Analyst McKinsey & Company, Inc. United States New York, NY Aug 15, 2015 $82,666
Digital Analyst Guthy-Renker, LLC Santa Monica, CA Aug 15, 2015 $82,500
Digital Analyst American Medical Association Chicago, IL Feb 09, 2016 $82,500
Digital Analyst Nordstrom, Inc. Seattle, WA Sep 08, 2015 $73,000
Digital Analyst JVR Systems, Inc. Detroit, MI Sep 15, 2016 $72,000
Senior Strategic Digital Analyst Mullen Communications, Inc. Boston, MA Sep 17, 2011 $72,000
Digital Analyst RCI, LLC Parsippany-Troy Hills, NJ Sep 23, 2016 $68,000
Digital Analyst Mediacom Worldwide Inc. New York, NY Jun 01, 2012 $67,000
Digital Analyst Dieste, Inc. Dallas, TX Jul 14, 2016 $65,000

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Top Skills for A Digital Analyst

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  1. Web
  2. Online
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Create a monthly/weekly communication of digital assets and distribute to website providers and Toyota dealerships.
  • Evaluate benefits of new business initiatives by having a thorough understanding of online customer behavior.
  • Lead a project to collect and analyze consumer data in order to improve targeting for emails and paid media.
  • Utilized Google AdWords and Facebook Ads to generate over 76,000 impressions leading to increased sales and brand awareness.
  • Team identified and deployed Design/UX solutions to increase KPI for owned media assets.

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Top 10 Best States for Digital Analysts

  1. Delaware
  2. New Jersey
  3. Rhode Island
  4. Texas
  5. Massachusetts
  6. Virginia
  7. Minnesota
  8. District of Columbia
  9. Connecticut
  10. North Carolina
  • (60 jobs)
  • (357 jobs)
  • (48 jobs)
  • (869 jobs)
  • (496 jobs)
  • (735 jobs)
  • (270 jobs)
  • (263 jobs)
  • (158 jobs)
  • (406 jobs)

Top Digital Analyst Employers

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Jobs From Top Digital Analyst Employers

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