Digital analyst demographics and statistics in the US
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Digital analyst demographics by:
Digital analyst gender statistics
30.5% of digital analysts are women and 69.5% of digital analysts are men.
- Male, 69.5%
- Female, 30.5%
Digital analyst gender ratio
| Gender | Percentages |
|---|---|
| Male | 69.5% |
| Female | 30.5% |
Digital analyst gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$82,177
Female income
$79,493
Digital analyst gender ratio over time
This data breaks down the percentage of men and women in digital analyst positions over time. Currently, 30.5% of digital analysts are female.
Digital analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 76.16% | 23.84% |
| 2011 | 74.31% | 25.69% |
| 2012 | 74.50% | 25.50% |
| 2013 | 71.76% | 28.24% |
| 2014 | 71.79% | 28.21% |
| 2015 | 73.53% | 26.47% |
| 2016 | 72.92% | 27.08% |
| 2017 | 72.90% | 27.10% |
| 2018 | 72.12% | 27.88% |
| 2019 | 71.01% | 28.99% |
| 2020 | 68.89% | 31.11% |
| 2021 | 69.52% | 30.48% |
Digital analyst related jobs gender ratio
We compared digital analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Digital Analyst | 70% | 30% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital analyst demographics by race
The most common ethnicity among digital analysts is White, which makes up 64.6% of all digital analysts. Comparatively, 14.3% of digital analysts are Asian and 11.3% of digital analysts are Hispanic or Latino.
- White, 64.6%
- Asian, 14.3%
- Hispanic or Latino, 11.3%
- Unknown, 4.9%
- Black or African American, 4.8%
- American Indian and Alaska Native, 0.1%
Digital analyst race
| Digital analyst race | Percentages |
|---|---|
| White | 64.6% |
| Asian | 14.3% |
| Hispanic or Latino | 11.3% |
| Unknown | 4.9% |
| Black or African American | 4.8% |
| American Indian and Alaska Native | 0.1% |
Digital analyst race and ethnicity over time
See how digital analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.56% | 4.94% | 12.07% | 7.73% |
| 2011 | 71.85% | 4.94% | 12.50% | 8.69% |
| 2012 | 71.91% | 5.14% | 11.78% | 8.92% |
| 2013 | 71.67% | 5.36% | 11.23% | 8.94% |
| 2014 | 72.00% | 4.79% | 12.40% | 8.39% |
| 2015 | 70.96% | 4.37% | 12.70% | 9.09% |
| 2016 | 69.18% | 5.54% | 12.92% | 9.99% |
| 2017 | 69.16% | 5.39% | 12.99% | 9.60% |
| 2018 | 68.46% | 5.05% | 13.00% | 10.19% |
| 2019 | 68.80% | 4.95% | 13.21% | 10.25% |
| 2020 | 66.89% | 4.40% | 13.29% | 11.11% |
| 2021 | 64.61% | 4.75% | 14.31% | 11.30% |
Digital analyst wage gap by race
According to our data, asian digital analysts have the highest average salary compared to other ethnicities. Black or african american digital analysts have the lowest average salary at $77,784.
| Ethnicity | Salary |
|---|---|
| Unknown | $80,757 |
| White | $82,958 |
| Black or African American | $77,784 |
| Asian | $88,184 |
| Hispanic or Latino | $81,551 |
Average digital analyst age
See how the average age of digital analysts varies based on ethnicity and gender.
Male
Female
Digital analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Digital analyst age breakdown
The average age of digital analysts is 30-40 years years old, representing 35% of the digital analyst population.
Digital analyst age breakdown
| Digital Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Digital analyst educational attainment
The most common degree for digital analysts is bachelor's degree, with 75% of digital analysts earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 9%.
- Bachelor's, 75%
- Master's, 12%
- Associate, 9%
- Diploma, 1%
- Other Degrees, 3%
Digital analysts by degree level
| Digital analyst degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 12% |
| Associate | 9% |
| Diploma | 1% |
| Other Degrees | 3% |
Digital analyst jobs you might like
Digital analyst wage gap by degree level
According to the data, digital analysts with a Doctorate degree earn more than those without, at $95,120 annually. With a Master's degree, digital analysts earn a median annual income of $94,408 compared to $84,925 for digital analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $94,408 |
| Bachelor's Degree | $84,925 |
| Doctorate Degree | $95,120 |
Digital analyst employment statistics
Most digital analysts work for a private in the media industry.
Company size where digital analysts work
Below, you can see the size of companies where digital analysts work.
Digital analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 29% |
| > 10,000 employees | 31% |
Digital analyst jobs by company type
Employees with the digital analyst job title have their preferences when it comes to working for a company. For instance, most digital analysts prefer to work at private companies over public companies.
Digital analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 39% |
| Private | 58% |
| Government | 1% |
Digital analyst jobs by industry
The most common industries for digital analysts are media, professional and retail.
Digital analyst industry statistics
| Industry | Percentages |
|---|---|
| Media | 19% |
| Fortune 500 | 15% |
| Professional | 11% |
| Retail | 9% |
| Technology | 8% |
| Finance | 6% |
| Manufacturing | 5% |
| Hospitality | 4% |
| Internet | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Insurance | 3% |
| Automotive | 2% |
| Health Care | 2% |
| Telecommunication | 2% |
| Education | 2% |
| Government | 1% |
| Energy | 1% |
Digital analyst turnover and employment statistics
Digital analyst unemployment rate over time
The unemployment rate for digital analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital analyst unemployment rate by year
| Year | Digital analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average digital analyst tenure
The average digital analyst stays at their job for 1-2 years, based on the 529 digital analysts resumes in Zippia's database.
Digital analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 27% |
| 1-2 years | 33% |
| 3-4 years | 8% |
| 5-7 years | 23% |
| 8-10 years | 5% |
| 11+ years | 3% |
Digital analyst LGBT ratio compared to similar jobs
Review the percent of digital analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Senior Logistic Engineer | 8.65% | 982 |
| Union Steward | 8.93% | 2,722 |
| Digital Analyst | 10.00% | - |
| Customs House Broker | 11.05% | 25,645 |
| Compliance Specialist | 11.64% | 34,610 |
| Director Of Capital Giving | 19.25% | 6,717 |
Similar digital analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Construction Estimator | 4.41% | 37,047 |
| Senior Logistic Engineer | 8.65% | 982 |
| Union Steward | 8.93% | 2,722 |
| Customs House Broker | 11.05% | 25,645 |
| Compliance Specialist | 11.64% | 34,610 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign languages spoken by digital analysts
The most common foreign language among digital analysts is Spanish at 50.0%. The second-most popular foreign language spoken is German at 11.5% and French is the third-most popular at 11.5%.
- Spanish, 50.0%
- German, 11.5%
- French, 11.5%
- Portuguese, 7.7%
- Mandarin, 7.7%
- Other, 11.6%
Digital analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.0% |
| German | 11.5% |
| French | 11.5% |
| Portuguese | 7.7% |
| Mandarin | 7.7% |
| Other | 11.6% |
