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The differences between digital analysts and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a digital marketing consultant. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Analyst | Digital Marketing Consultant | |
| Yearly salary | $83,493 | $71,064 |
| Hourly rate | $40.14 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital analysts and digital marketing consultants have different pay scales, as shown below.
| Digital Analyst | Digital Marketing Consultant | |
| Average salary | $83,493 | $71,064 |
| Salary range | Between $61,000 And $112,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mayo Clinic | Booz Allen Hamilton |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a digital analyst and a digital marketing consultant in terms of educational background:
| Digital Analyst | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and digital marketing consultants' demographics:
| Digital Analyst | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |