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The differences between digital analysts and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital analyst, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $83,493 average annual salary of a digital analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Digital Analyst | Digital Marketing Manager | |
| Yearly salary | $83,493 | $99,563 |
| Hourly rate | $40.14 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 46,202 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Digital analysts and digital marketing managers have different pay scales, as shown below.
| Digital Analyst | Digital Marketing Manager | |
| Average salary | $83,493 | $99,563 |
| Salary range | Between $61,000 And $112,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mayo Clinic | Conrad N. Hilton Foundation |
| Best paying industry | Retail | - |
There are a few differences between a digital analyst and a digital marketing manager in terms of educational background:
| Digital Analyst | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and digital marketing managers' demographics:
| Digital Analyst | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |