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The differences between digital analysts and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a digital marketing specialist. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Analyst | Digital Marketing Specialist | |
| Yearly salary | $83,493 | $60,359 |
| Hourly rate | $40.14 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital analysts and digital marketing specialists have different pay scales, as shown below.
| Digital Analyst | Digital Marketing Specialist | |
| Average salary | $83,493 | $60,359 |
| Salary range | Between $61,000 And $112,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Mayo Clinic | Meta |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a digital marketing specialist in terms of educational background:
| Digital Analyst | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and digital marketing specialists' demographics:
| Digital Analyst | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |