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The differences between digital analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a marketing analyst. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Digital Analyst | Marketing Analyst | |
| Yearly salary | $83,493 | $59,380 |
| Hourly rate | $40.14 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Digital analysts and marketing analysts have different pay scales, as shown below.
| Digital Analyst | Marketing Analyst | |
| Average salary | $83,493 | $59,380 |
| Salary range | Between $61,000 And $112,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | Meta |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a marketing analyst in terms of educational background:
| Digital Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and marketing analysts' demographics:
| Digital Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |