Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital analysts and product analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital analyst, becoming a product analyst takes usually requires 2-4 years. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $79,316 average annual salary of a product analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a product analyst are tableau, data analysis, and product management.
| Digital Analyst | Product Analyst | |
| Yearly salary | $83,493 | $79,316 |
| Hourly rate | $40.14 | $38.13 |
| Growth rate | 19% | 11% |
| Number of jobs | 46,202 | 176,369 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
Digital analysts and product analysts have different pay scales, as shown below.
| Digital Analyst | Product Analyst | |
| Average salary | $83,493 | $79,316 |
| Salary range | Between $61,000 And $112,000 | Between $56,000 And $111,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a digital analyst and a product analyst in terms of educational background:
| Digital Analyst | Product Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and product analysts' demographics:
| Digital Analyst | Product Analyst | |
| Average age | 37 | 44 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 53.2% Female, 46.8% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 7.6% Unknown, 4.5% Hispanic or Latino, 8.5% Asian, 14.6% White, 64.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |