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The differences between digital analysts and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital analyst and a senior marketing analyst. Additionally, a digital analyst has an average salary of $83,493, which is higher than the $83,321 average annual salary of a senior marketing analyst.
The top three skills for a digital analyst include digital marketing, google analytics and tableau. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Digital Analyst | Senior Marketing Analyst | |
| Yearly salary | $83,493 | $83,321 |
| Hourly rate | $40.14 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 46,202 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital analyst's role is to perform research and analysis on a company's digital assets, including the market and consumers, aiming for brand awareness and profitability. Their responsibilities often revolve around coordinating with different departments within the company to gather accurate data, devising strategies for digital optimization, helping marketing teams by performing analyses on campaigns and projects, and translating data into less complicated terms. Furthermore, as a digital analyst, it is essential to maintain records, update databases, and even participate in the company's digital marketing efforts.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Digital analysts and senior marketing analysts have different pay scales, as shown below.
| Digital Analyst | Senior Marketing Analyst | |
| Average salary | $83,493 | $83,321 |
| Salary range | Between $61,000 And $112,000 | Between $63,000 And $109,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Mayo Clinic | Credit Karma |
| Best paying industry | Retail | Finance |
There are a few differences between a digital analyst and a senior marketing analyst in terms of educational background:
| Digital Analyst | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital analysts' and senior marketing analysts' demographics:
| Digital Analyst | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 69.5% Female, 30.5% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |