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Digital analyst salary
Average digital analyst salary
$83,493
Understanding the Digital Analyst Salary Landscape
The average salary for a Digital Analyst in the United States is $83,493 annually, translating to approximately $40 per hour. This salary can vary significantly based on factors such as location, industry, and experience level. For instance, Digital Analysts with several years of experience typically earn more than their entry-level counterparts.
Salary by Experience Level
Entry-level Digital Analysts may start around $60,000, while those with 5-10 years of experience can expect salaries exceeding $90,000. Senior roles, especially in high-demand markets, may offer even higher compensation.
Highest Paying States
Several states stand out for offering competitive salaries for Digital Analysts. For example, positions in California, New York, and Washington often provide salaries well above the national average, reflecting the demand for skilled analysts in tech-driven environments.
Job Opportunities
As businesses increasingly rely on data analytics for decision-making, the demand for Digital Analysts continues to grow. Job seekers can explore various sectors, including finance, marketing, and e-commerce, which frequently seek qualified candidates. By leveraging resources like Zippia, candidates can access valuable insights and job listings tailored to their skills and preferences.
Let Zippia find your next digital analyst job
Let Zippia find your next digital analyst job
Where can a Digital Analyst earn more?
Digital analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital analyst | $52,400 | $25.19 |
| Mid-level digital analyst | $88,500 | $42.54 |
| Senior-level digital analyst | $145,000 | $69.66 |
Digital analyst salary estimates from across the web
Average digital analyst salary by state
The highest-paying states for digital analysts are Washington, Delaware, and California. The lowest average digital analyst salary states are Florida, Kansas, and Oklahoma.
- State view
- County view
Highest paying states for digital analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $95,627 | $45.97 |
| 2 | Washington | $99,887 | $48.02 |
| 3 | New Jersey | $90,190 | $43.36 |
| 4 | Arkansas | $86,964 | $41.81 |
| 5 | Idaho | $83,932 | $40.35 |
| 6 | Minnesota | $85,980 | $41.34 |
| 7 | California | $90,305 | $43.42 |
| 8 | Nevada | $85,142 | $40.93 |
| 9 | Texas | $86,690 | $41.68 |
| 10 | North Carolina | $82,485 | $39.66 |
| 11 | Colorado | $83,807 | $40.29 |
| 12 | New York | $83,290 | $40.04 |
| 13 | Illinois | $79,375 | $38.16 |
| 14 | Virginia | $81,108 | $38.99 |
| 15 | Montana | $79,984 | $38.45 |
| 16 | Arizona | $79,688 | $38.31 |
| 17 | District of Columbia | $80,480 | $38.69 |
| 18 | Pennsylvania | $78,281 | $37.64 |
| 19 | New Hampshire | $78,516 | $37.75 |
| 20 | Wisconsin | $78,676 | $37.83 |
| 21 | Michigan | $77,630 | $37.32 |
| 22 | Alaska | $77,487 | $37.25 |
| 23 | Ohio | $75,763 | $36.42 |
| 24 | Utah | $74,270 | $35.71 |
| 25 | Maine | $76,599 | $36.83 |
| 26 | Oregon | $77,030 | $37.03 |
| 27 | Tennessee | $75,638 | $36.36 |
| 28 | Rhode Island | $72,891 | $35.04 |
| 29 | Massachusetts | $73,525 | $35.35 |
| 30 | Missouri | $76,935 | $36.99 |
| 31 | South Dakota | $73,808 | $35.48 |
| 32 | North Dakota | $71,216 | $34.24 |
| 33 | Georgia | $73,861 | $35.51 |
| 34 | New Mexico | $74,977 | $36.05 |
| 35 | Maryland | $68,903 | $33.13 |
| 36 | Iowa | $72,336 | $34.78 |
| 37 | Connecticut | $69,176 | $33.26 |
| 38 | Wyoming | $68,693 | $33.03 |
| 39 | South Carolina | $71,284 | $34.27 |
| 40 | Indiana | $68,158 | $32.77 |
| 41 | Vermont | $54,557 | $26.23 |
| 42 | Hawaii | $45,687 | $21.96 |
| 43 | Nebraska | $64,137 | $30.84 |
| 44 | Kentucky | $67,519 | $32.46 |
| 45 | Florida | $62,995 | $30.29 |
| 46 | Alabama | $65,620 | $31.55 |
| 47 | Kansas | $61,297 | $29.47 |
| 48 | West Virginia | $64,428 | $30.98 |
| 49 | Louisiana | $64,223 | $30.88 |
| 50 | Oklahoma | $59,119 | $28.42 |
| 51 | Mississippi | $54,908 | $26.40 |
Highest paying cities for digital analysts
The highest-paying cities for digital analysts are San Francisco, CA, Seattle, WA, and Fort Worth, TX.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $100,696 | $48.41 |
| 2 | Seattle, WA | $100,511 | $48.32 |
| 3 | Fort Worth, TX | $88,022 | $42.32 |
| 4 | Little Rock, AR | $86,967 | $41.81 |
| 5 | Saint Paul, MN | $86,049 | $41.37 |
| 6 | Denver, CO | $83,626 | $40.20 |
| 7 | New York, NY | $83,398 | $40.10 |
| 8 | Raleigh, NC | $83,219 | $40.01 |
| 9 | Arlington, VA | $81,386 | $39.13 |
| 10 | Washington, DC | $80,532 | $38.72 |
| 11 | Phoenix, AZ | $79,954 | $38.44 |
| 12 | Chicago, IL | $79,620 | $38.28 |
| 13 | Harrisburg, PA | $78,158 | $37.58 |
| 14 | Detroit, MI | $77,813 | $37.41 |
| 15 | Saint Louis, MO | $77,594 | $37.30 |
| 16 | Portland, OR | $76,597 | $36.83 |
| 17 | Cleveland, OH | $76,117 | $36.59 |
| 18 | Memphis, TN | $74,888 | $36.00 |
| 19 | Atlanta, GA | $74,119 | $35.63 |
| 20 | Salt Lake City, UT | $73,894 | $35.53 |
Digital analyst salary details
A digital analyst's salary ranges from $61,000 a year at the 10th percentile to $112,000 at the 90th percentile.
What is a digital analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $112,000 | $9,333 | $54 |
| 75th Percentile | $97,000 | $8,083 | $47 |
| Average | $83,493 | $6,958 | $40 |
| 25th Percentile | $71,000 | $5,917 | $34 |
| 10th Percentile | $61,000 | $5,083 | $29 |
Highest paying digital analyst jobs
The highest paying types of digital analysts are digital marketing manager, senior marketing analyst, and engineering analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Market Research Analyst | $51,687 | $4,307 | $24.85 | 71,240 |
Top companies hiring digital analysts now:
Which companies pay digital analysts the most?
Digital analyst salaries at Mayo Clinic and Nordstrom are the highest-paying according to our most recent salary estimates. In addition, the average digital analyst salary at companies like Macy's and ConocoPhillips are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Mayo Clinic | $118,033 | $56.75 |
| 2 | Nordstrom | $112,387 | $54.03 |
| 3 | Macy's | $112,371 | $54.02 |
| 4 | ConocoPhillips | $109,166 | $52.48 |
| 5 | The Children's Place | $106,375 | $51.14 |
| 6 | Guitar Center | $106,130 | $51.02 |
| 7 | Pure Storage | $105,677 | $50.81 |
| 8 | UBS | $103,054 | $49.55 |
| 9 | Jo-Ann Stores | $102,565 | $49.31 |
| 10 | Best Buy | $101,817 | $48.95 |
| 11 | BNY Mellon | $99,867 | $48.01 |
| 12 | CDW | $99,352 | $47.77 |
| 13 | 7-Eleven | $98,986 | $47.59 |
| 14 | Capital Group | $98,972 | $47.58 |
| 15 | DICK'S Sporting Goods | $98,775 | $47.49 |
| 16 | Visa | $98,500 | $47.36 |
| 17 | AIG | $98,364 | $47.29 |
| 18 | RTI International Metals | $98,094 | $47.16 |
| 19 | Caterpillar | $97,658 | $46.95 |
| 20 | REI | $97,111 | $46.69 |
Wage gap by gender, race and education
Digital Analyst salary by industry
The average digital analyst salary varies across industries:
- The average digital analyst salary in the retail industry is $93,306, the highest of any industry.
- The average digital analyst salary in the finance industry is $86,811.
- Digital analysts in the media industry earn an average salary of $76,241, the lowest of any industry.
Highest paying industries for digital analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $93,306 | $44.86 |
| 2 | Professional | $86,811 | $41.74 |
| 3 | Finance | $79,771 | $38.35 |
| 4 | Automotive | $77,468 | $37.24 |
| 5 | Start-up | $77,275 | $37.15 |
| 6 | Media | $76,241 | $36.65 |
High paying digital analyst jobs
Digital analyst salary trends
The average digital analyst salary has risen by $7,054 over the last ten years. In 2014, the average digital analyst earned $76,439 annually, but today, they earn $83,493 a year. That works out to a 5% change in pay for digital analysts over the last decade.
Compare digital analyst salaries for cities or states with the national average over time.
Average digital analyst salary over time
Compare digital analyst salaries for individual cities or states with the national average.
Digital analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $83,500 | $40.14 | +3.1% |
| 2024 | $80,900 | $38.91 | +1.1% |
| 2023 | $80,100 | $38.50 | -0.2% |
| 2022 | $80,200 | $38.57 | +1.1% |
| 2021 | $79,400 | $38.16 | +0.7% |
Recently added digital analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The University of Chicago | Analyst, Digital Operations | Chicago, IL | 06/30/2025 | $59,146 |
| Contact Government Services | Digital Forensic Analyst I | Wyoming | 06/30/2025 | $63,093 |
| Contact Government Services | Digital Forensic Analyst I | Pierre, SD | 06/30/2025 | $63,093 |
| Contact Government Services | Digital Forensic Analyst I | Washington, DC | 06/30/2025 | $63,093 |
| Contact Government Services | Digital Forensic Analyst I | Fargo, ND | 06/30/2025 | $63,093 |
| Contact Government Services, LLC | SR. Digital Forensic Analyst I | Birmingham, AL | 06/29/2025 | $81,120 |
| Contact Government Services, LLC | Digital Forensic Analyst I | Boone, NC | 06/29/2025 | $63,093 |
| Contact Government Services, LLC | SR. Digital Forensic Analyst I | Columbia, SC | 06/29/2025 | $81,120 |
| Contact Government Services, LLC | Digital Forensic Analyst I | Rockville, MD | 06/29/2025 | $63,093 |
| Contact Government Services, LLC | Digital Forensic Analyst I | Fayetteville, AR | 06/29/2025 | $63,093 |
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