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Job outlook for digital analysts in the United States
Are digital analyst jobs in demand?
Digital analyst job and salary trends over time
Digital analyst jobs over time
Digital analyst job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 1,026 | 0.00% |
| 2020 | 973 | 0.00% |
| 2019 | 957 | 0.00% |
| 2018 | 900 | 0.00% |
| 2017 | 841 | 0.00% |
Average digital analyst salary over time
Digital analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $83,493 | $40.14 | +3.2% |
| 2024 | $80,930 | $38.91 | +1.1% |
| 2023 | $80,080 | $38.50 | --0.2% |
| 2022 | $80,220 | $38.57 | +1.1% |
| 2021 | $79,370 | $38.16 | +0.7% |
Digital analyst jobs by state
Most common states for digital analysts
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 289 | 42% |
| 2 | Delaware | 961,939 | 138 | 14% |
| 3 | Massachusetts | 6,859,819 | 864 | 13% |
| 4 | Maryland | 6,052,177 | 674 | 11% |
| 5 | Vermont | 623,657 | 67 | 11% |
| 6 | Virginia | 8,470,020 | 843 | 10% |
| 7 | Rhode Island | 1,059,639 | 105 | 10% |
| 8 | Colorado | 5,607,154 | 500 | 9% |
| 9 | Utah | 3,101,833 | 264 | 9% |
| 10 | New Hampshire | 1,342,795 | 117 | 9% |
| 11 | North Dakota | 755,393 | 69 | 9% |
| 12 | New York | 19,849,399 | 1,564 | 8% |
| 13 | Illinois | 12,802,023 | 1,082 | 8% |
| 14 | Minnesota | 5,576,606 | 457 | 8% |
| 15 | Oregon | 4,142,776 | 325 | 8% |
| 16 | Idaho | 1,716,943 | 134 | 8% |
| 17 | Alaska | 739,795 | 59 | 8% |
| 18 | North Carolina | 10,273,419 | 684 | 7% |
| 19 | New Jersey | 9,005,644 | 630 | 7% |
| 20 | Montana | 1,050,493 | 78 | 7% |
Most common cities for digital analysts
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Bethesda | 7 | 12% | $68,860 |
| 2 | Lexington | 2 | 6% | $73,532 |
| 3 | West Hollywood | 2 | 5% | $87,201 |
| 4 | Framingham | 2 | 3% | $73,536 |
| 5 | Annapolis | 1 | 3% | $68,974 |
| 6 | Boston | 5 | 1% | $73,630 |
| 7 | Atlanta | 4 | 1% | $74,119 |
| 8 | Washington | 4 | 1% | $80,532 |
| 9 | Aurora | 2 | 1% | $79,445 |
| 10 | Des Moines | 2 | 1% | $71,698 |
| 11 | Jersey City | 2 | 1% | $90,293 |
| 12 | Urban Honolulu | 2 | 1% | $45,715 |
| 13 | New York | 4 | 0% | $83,398 |
| 14 | Phoenix | 3 | 0% | $79,954 |
| 15 | Chicago | 2 | 0% | $79,620 |
| 16 | Denver | 2 | 0% | $83,626 |
| 17 | Baton Rouge | 1 | 0% | $64,162 |
Digital Analyst job outlook: Expert opinions
Our panel of digital analyst experts
Susquehanna University
Montana State University - Billings
North Carolina State University
The University of Texas at San Antonio
San Jose State University
Stonehill College
Webster University
Oklahoma State University
Salem State University
Kutztown University of Pennsylvania
Murray State University
Donnelly College
California State University - Chico
University of Nebraska - Omaha
Pepperdine University
What general advice would you give to a Digital Analyst?
Dr. Hualu Zheng PhD: Be data-driven – be able to draw conclusions based on meaningful data analysis is key to the success of a marketing leader. Continuously honing your skills in collecting, visualizing, and analyzing marketing data will pave the way for better knowledge of your company, the competition, and the industry. Be curious and stay updated – marketing is dynamic; it demands the professionals to continue to learn the new trends, news, policy changes, and technology innovations, to keep up with the evolvements and remain competitive. Network – build and expand your connections with other professionals in the field – Stay open-minded; people from other categories can offer invaluable insights that can be inspiring. These connections not only provide fresh perspectives but also open doors to potential future opportunities.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dr. Hualu Zheng PhD: Given the importance of data-driven decision making in the field of marketing, mastering data analysis is critical for the success of young marketing professionals. Additionally, the ability to utilize AI tools for analyzing market trends and data is equally essential.
What will help Digital Analysts increase their earning potential?
Dr. Hualu Zheng PhD: Invest in Your Skills: Continuously investing in acquiring new skills and qualifications is critical. It can be especially beneficial to pursue sequential qualifications in one specialty, such as digital marketing or marketing analytics. For example, if a young professional is interested in the field of digital marketing, diving into the details of this sub-field and enhancing as many relevant skills as possible will significantly enhance the professional's competitiveness, their value to the organization, and therefore their salary potential. This might involve learning various facets like content creation, PR, digital posting, social media scheduling, graphic design, and digital analytics, etc.
What will help Digital Analysts increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What general advice would you give to a Digital Analyst?
Dr. Sarah Keller: Visualize your dream job, search online to find examples of organizations and positions doing what you want to do, find the individuals doing those jobs and schedule an informational interview with them. Find out how they got there, what steps they followed.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dr. Sarah Keller: Be curious, be eager, hard working, and be kind. Build relationships with everyone in your network, not just those who you think will be useful to you. You never know how a relationship will benefit you down the line.
What will help Digital Analysts increase their earning potential?
Dr. Sarah Keller: Digital strategies of persuasion; finding out what works to build engagement and action online; research evaluating social media strategies.
What general advice would you give to a Digital Analyst?
Dr. Pieter Verhallen Ph.D.: Generally speaking, always negotiate salary and signing bonus -- there is only an upside to this. Switching jobs in times of high(er) inflation is also beneficial for salary increases. Seek certifications demonstrating proficiency in marketing analytic tools (such as Google Analytics).
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dr. Pieter Verhallen Ph.D.: As the field is evolving rapidly, pursue internal (and external) training opportunities to stay current with the evolving technologies and tools in the (digital) marketing field (particularly, the use of AI tools and functionality).
What will help Digital Analysts increase their earning potential?
Dr. Pieter Verhallen Ph.D.: Less marketing design skills, more marketing strategy skills (trend analysis, evaluation of alternatives).
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What general advice would you give to a Digital Analyst?
Dr. Nicholas Councilor D.M.A.: -Continuously learn and adapt: Keep working to refine your craft. Stay updated with industry trends, technologies, and best practices.
-Build a strong network: Connect with professionals in your field, attend industry events, and engage in networking opportunities.
-Develop soft skills: Communication, teamwork, problem-solving, and adaptability are crucial for success.
-Seek mentorship: Learn from experienced professionals who can provide guidance and support.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What general advice would you give to a Digital Analyst?
Dr. Mithila Guha: To maximize salary potential when starting a career in marketing, focus on demonstrating your value to employers. This means showcasing your skills, achievements, and contributions in interviews and negotiations. Research the industry benchmarks for salaries in your desired role and location to ensure you're positioning yourself competitively. Consider pursuing additional certifications or advanced degrees that align with your career goals, as these can often command higher salaries. Lastly, don't hesitate to negotiate your salary offer – employers expect it, and it's an opportunity to advocate for your worth within the organization!
What general advice would you give to a Digital Analyst?
Dr. Mischia Taylor: Typically, with any student, my first piece of advice is to be themselves. Make sure the opportunity is a good fit for both you and the organization. There are so many organizations and opportunities for students now. They can work from home, work for a small company or a large one. The first opportunity may not always be the best one.
What will help Digital Analysts increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
What general advice would you give to a Digital Analyst?
Dr. Héctor Lozada Ph.D.: First, define and build your personal brand. Know your strengths and weaknesses and identify opportunities to develop your strengths further and overcome or at least minimize your weaknesses. Answer the question, “What is your unique value proposition?” This means identifying what sets you apart and is based on your analysis of your strengths and weaknesses. Do your analytical skills set you apart? Is it your domain knowledge or your creativity? Make sure that your strengths are stated effectively in your resume and that you can have a conversation that supports them. Establishing a robust online presence is also helpful in solidifying your unique value proposition. Showcase your expertise, projects, and insights on platforms like LinkedIn. Did you work on class projects that demonstrate your expertise? Network with market research professionals and share your passion for market research (or your career of choice). Embrace change and stay curious about emerging trends, technologies, and methodologies. In my experience, adaptability is key.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dr. Héctor Lozada Ph.D.: Network. Do not be content with your current network, aim at growing it periodically with more substantive connections. Make yourself visible as an expert and constantly update your skills. Learn new skills (Upskill), and be open to what is new and how it can help you grow as a professional. And know your value!
What will help Digital Analysts increase their earning potential?
Dr. Héctor Lozada Ph.D.: In my opinion, advancements in technology, particularly artificial intelligence (AI), machine learning, and big data analytics, are shaping the future of market research. These technologies will allow market researchers to analyze and gather large amounts of data more efficiently, leading to more accurate and actionable insights. Also, learn another language if you have not done so already.
What will help Digital Analysts increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What will help Digital Analysts increase their earning potential?
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
What general advice would you give to a Digital Analyst?
Jerry Rackley: Your degree is the ticket that got you in the door. The real learning begins when you start your first job. Be humble, have a willingness to learn, find a mentor within the company, be an excellent team member, be responsive, go the extra mile in performing tasks, and take solutions to your manager, not just problems.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Jerry Rackley: Maximizing earnings potential is really about performance. What employers value are results, not activities. It's easy to stay busy and look busy, but what employees are evaluated on are the results they produce. Understand what results matter to the organization and focus on achieving them. Make sure you know what is in your performance plan because that's how you'll be evaluated. Don't hesitate to periodically seek feedback from your manager by asking 'how am I doing?' 'What can I do better?' 'If my performance review was today, what would it be?'
What will help Digital Analysts increase their earning potential?
Jerry Rackley: For marketing, understanding how to leverage data, using an analytics process and tools to turn that data into actionable information, is a critical, in-demand set of skills. It's highly likely that marketers will need to learn SQL so they can retrieve data from various sources and join it together for analysis. Then, marketers need communications skills to convey the insights that come out of the analysis to various stakeholders. It's a blend of hard, quantitative skills and soft skills.
What general advice would you give to a Digital Analyst?
Jean-Paul James Ph.D.: Starting a career in marketing requires a draw from many different disciplines. Profit and Loss (P&L;) management from accounting is important. Being able to manage marketing efforts is key. I always tell my students that Marketing is part art and part science. In our modern world and moving forward, marketers will have to become more data-driven in their decisions. This requires a skill set in being able to interpret market research data but also extract insights from that data. Marketing is creative in the sense that you must eventually make fact-based informed decisions that sometimes lie in intuition. A skill set that will become more prevalent will be in the coming years will be someone who is “Artificial Intelligence (AI)-literate”. Just as people have to be computer literate to do the jobs of today, marketers will have to understand how to use AI to be more effective in their jobs and decision-making. You will forever need human intuition to optimize marketing decisions.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Jean-Paul James Ph.D.: Experience. Having experience and your network will maximize your salary potential. Once in a position, marketing practitioners need to continue to network—not only within their company but in the industry. The hidden job market refers to jobs that employers do not advertise or publish publicly. Not publicizing these openings can help these employers save on the costs and time associated with posting and evaluating job applications or interviewing. Only through networking can entry-level marketers maximize their opportunities and, thus, their salaries.
What will help Digital Analysts increase their earning potential?
Jean-Paul James Ph.D.: I would recommend that while in college, students get as much experience via internships and networking. I always tell my students that getting a job ‘is about what you know as much as WHO you know. Networking can include going to industry conferences and taking advantage of networking with professors. Experience can include marketing class projects. Entry-level jobs are competitive and the marketing graduates with the most experience and the most contacts in their network—in tandem with their degree—will have the best chances of success. I would also recommend that students have an open mind when it comes to where they are starting their careers. The United States is a big country with lots of opportunities as well as global opportunities!
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dr. Joseph Harasta Jr: Because digital media specialists must adhere to the brand and image of an organization, some might feel stifled as far as what they can and cannot do from a creative standpoint. Also, once something is put out in the online world, it’s there forever and of course can be seen by millions of people, so any mistake or misstep is not likely to go away quickly or easily. We all know that the online world, especially social media can be rather toxic and negative in nature, therefore it can take someone with a bit of thick skin to deal with critics or trolls who just wait for any mistake to bounce. Digital media specialists must work in a oftentimes nasty environment that is the internet.
What will help Digital Analysts increase their earning potential?
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Dhuha Shareef
Donnelly College
Liberal Arts And Sciences, General Studies And Humanities
What general advice would you give to a Digital Analyst?
Dhuha Shareef: 1. Research Salary Expectations : Before accepting a job offer, research the typical salary range for similar positions in your area and industry. Websites like Glassdoor and PayScale can provide helpful salary data. 2. Negotiate Your Salary : Don't be afraid to negotiate your salary, especially if you have relevant experience or skills that make you a strong candidate. Practice your negotiation skills and be prepared to make a case for why you deserve a higher salary. 3. Consider Additional Education or Certifications : Obtaining advanced degrees or relevant certifications can increase your earning potential in the liberal arts field. However, weigh the cost of further education against the potential salary increase. 4. Demonstrate Value : Once you're in the job, consistently demonstrate your value to the organization through your work performance, contributions, and achievements. This can position you for salary increases and advancement opportunities in the future.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Dhuha Shareef: 1. Digital Literacy : As technology continues to advance, proficiency in digital tools and platforms will become increasingly important in many liberal arts careers. This includes skills like data analysis, social media management, and digital marketing. 2. Cultural Competence : With globalization and increasing diversity in workplaces, the ability to work effectively with people from different backgrounds and cultures will be highly valued. 3. Creativity and Innovation: Liberal arts graduates often bring a unique perspective and creative thinking to their work. The ability to innovate and adapt to new challenges will be key in the rapidly changing job market.
What will help Digital Analysts increase their earning potential?
Dhuha Shareef: 1. Networking : Build relationships with professionals in your field through networking events, online platforms like LinkedIn, and informational interviews. Networking can lead to job opportunities and valuable insights. 2. Gain Practical Experience : Look for internships, volunteer opportunities, or entry-level positions that allow you to gain hands-on experience in your chosen field. This can help you develop relevant skills and make valuable connections. 3. Continuous Learning : Stay up-to-date with industry trends, developments, and new technologies through reading, attending workshops, or taking online courses. Continuous learning will keep your skills sharp and make you more competitive in the job market. 4. Develop Soft Skills : Communication, critical thinking, problem-solving, and adaptability are crucial skills in any career, but especially in the liberal arts field. Work on honing these skills to stand out to employers.
What general advice would you give to a Digital Analyst?
Cassandra Faith: New skills all seem to relate to new and advancing technology. Pay attention to trends as they develop especially as it relates to AI and marketing.
What Digital Analyst skills would you recommend for someone trying to advance their career?
Cassandra Faith: Again, this seems to be related to the skills you develop over time. Pay attention to the opportunities that are needed but few people want to do. Public speaking and writing skills will always be valuable so stay current on those skills as well.
What will help Digital Analysts increase their earning potential?
Cassandra Faith: Take advantage of every opportunity to learn something new. Attend conferences, take classes, learn new skills. It all adds up.
What general advice would you give to a Digital Analyst?
John Lyden: Research skills (ability to find and interpret information), oral and written communication skills (ability to present information clearly), data analysis and interpretation, language interpretation and translation. Computer facility will be highly valued. Employers will include those in higher education, government, non-profits, research institutes, and museums.
What will help Digital Analysts increase their earning potential?
John Lyden: Convey to potential employers the range of skills you possess and the ways you have used them. If you had an internship, describe the skills you used and explain how they can apply to various jobs. Emphasize and demonstrate your communication and research skills. Give examples from the courses you took and explain the connections between them that have allowed you to utilize higher order thinking of analysis and synthesis. Your degree in Religion can also be combined with a complementary minor or double major and may lead you to graduate school in almost any field you choose to pursue.
What will help Digital Analysts increase their earning potential?
Dr. Anna McAlister Ph.D: It’s very important to be polite but at the same time, not too humble. Showcase your talents! Even if you have not mastered a skill, if you have some level of proficiency you should let people know about it! As an example, I teach a video editing course to undergraduate students. When students leave my class, they are proficient using Camtasia. They may not be experts, but they are certainly proficient. They have a skill that many other entry level employees do not possess. I nag them to put it on their resumés. Many entry level employees looking for marketing jobs do not have experience with video editing. Show off the skill!
Also, show off any extracurricular activities you’ve engaged in. For example, students who take leadership roles in clubs and organizations on campus should put that on their resumes. The nature of the club doesn’t really matter. What matters is that the student can show they’re organized, committed, etc. For example, at Endicott College I advise Charity Craft Club. This club does crafts (knitting, painting, jewelry making) and we sell items to raise money for charity. In the past I’ve had students say to me things like “Should I really put Charity Craft Club on my resumé? It’s not a business club.” I say “absolutely!”. Showing you have a leadership role in that club is a signal that you’re a leader!
Negotiate! The time between getting the job offer and accepting the job is the prime time for negotiating. But don’t be too cocky. It’s a difficult line to walk and so it is essential to seek input from “seasoned” professionals. Talk to people in the industry who are a bit more advanced than you. Talk to internship supervisors, professors, or employees at the company if you are able to connect with them. Also review online resources (eg. Glassdoor, ZipRecruiter, Salary.com). As much as possible, try to know your worth. You don’t want to be too cocky and ask for an outrageous salary. But you also don’t want to accept a lowball offer. Sometimes the salary isn’t very flexible but other benefits or perks might be.
Finally, I would say it’s important to think about bringing solutions. What can you do for the company you hope will hire you? What problems can you solve for them? Again, this speaks to that idea of being a lifelong learner. An entry level employee can offer a fresh perspective and a willingness to explore new options. Current employees may be a little set in their ways. An entry level employee can be ready to learn and adapt and bring new knowledge to the company. Don’t worry about not knowing enough or not having enough experience. Just be ready to hit the ground running. You may be the breath of fresh air the company needs!
What will help Digital Analysts increase their earning potential?
Anna Penner: Methodological skills are important. Knowing how to construct a good survey or conduct an interview to get rich data is critical. But I think just as important as being able to analyze qualitative or statistical data, is finding ways to communicate results in clear and compelling ways so that stakeholders know what action to take is equally important. Some of the gaps we are seeing between science and the general public today could be ameliorated by someone explaining findings in concise and applicable ways that show why we should care about this information. You could be the bridge from expertise to the general public.
Nicholas Gerlich Ph.D.
Hickman Professor of MarketingWhat will help Digital Analysts increase their earning potential?
Nicholas Gerlich Ph.D.: With diploma in hand, I would get to a very large city as quickly as possible. This is where the best and the most opportunities will be, and typically at much higher salaries than those found in outlying areas. Scour online job boards and be ready to email or hand-deliver resumés. Follow up with emails and phone calls.
But don't just take any old job. Your due diligence is required. Research each company you contact. Discover who their clients are, their business model, everything there is to know. There are too many shady operators who will try to have you selling steak knives door-to-door.