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Become A Digital Communication Specialist

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Working As A Digital Communication Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $61,000

    Average Salary

What Does A Digital Communication Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Communication Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Communication Specialist Typical Career Paths

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Average Length of Employment
Media Specialist 2.9 years
Digital Editor 2.2 years
Marketing Writer 2.2 years
Top Careers Before Digital Communication Specialist
Editor 8.8%
Internship 8.0%
President 4.4%
Top Careers After Digital Communication Specialist
Editor 6.0%
Designer 4.0%
Analyst 4.0%
Director 4.0%
Freelancer 4.0%
Publisher 4.0%
Owner 4.0%

Do you work as a Digital Communication Specialist?

Average Yearly Salary
$61,000
View Detailed Salary Report
$37,000
Min 10%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$61,000
Median 50%
$99,000
Max 90%
Best Paying Company
Cisco Systems
Highest Paying City
Santa Cruz, CA
Highest Paying State
Minnesota
Avg Experience Level
1.9 years
How much does a Digital Communication Specialist make at top companies?
The national average salary for a Digital Communication Specialist in the United States is $61,371 per year or $30 per hour. Those in the bottom 10 percent make under $37,000 a year, and the top 10 percent make over $99,000.

Real Digital Communication Specialist Salaries

Job Title Company Location Start Date Salary
Digital Communication Operations Specialist Agent M LLC New York, NY Mar 17, 2014 $105,000
Digital Communication Operations Specialist Soap LLC Los Angeles, CA Jul 01, 2011 $95,000
Digital Communication Operations Specialist Agent M LLC Los Angeles, CA Mar 12, 2012 $95,000
Online and Digital Communications Specialist Xceed Financial Federal Credit Union El Segundo, CA Nov 23, 2016 $87,610
Digital Communications Specialist Casamigos Tequila, LLC Malibu, CA Jul 01, 2015 $70,000
Digital Communications Specialist Casamigos Tequila, LLC Malibu, CA Nov 16, 2015 $70,000
Communications Specialist, Web Platforms & Digital Texas Eastern Transmission, LP Houston, TX Feb 01, 2010 $68,004
Digital Communications Specialist Hibernian Management Inc. Raleigh, NC Jan 09, 2016 $65,000
Digital Communication Specialist Visionaire Group, Inc. Los Angeles, CA Dec 18, 2014 $61,200
Digital Communication Specialist Visionaire Group, Inc. Los Angeles, CA May 01, 2013 $60,000
Digital Communications Specialist Maxicon, LLC North Miami Beach, FL Sep 23, 2016 $54,000
Digital Communications Specialist Morrell Digital LLC New York, NY Feb 01, 2015 $51,563
Digital Communication & Multi-Media Specialist Main Valley Inc. Alhambra, CA Sep 09, 2015 $50,088
Design and Digital Communications Specialist Island Conservation Santa Cruz, CA Sep 21, 2016 $50,000

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Top Skills for A Digital Communication Specialist

  1. Corporate Website
  2. Video Production
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Sharpened skills in photography, video production, and creative writing to create viral content that generated engagement.
  • Utilized Facebook Insights and Facebook ads to improve click-through and conversion rates, increasing monthly page views by 80%.
  • Manage and execute day-to-day social run of show for @nikenyc (Twitter + Instagram).
  • Increased brand awareness by writing and executing the content strategy for digital and social media channels.
  • Developed digital and mobile media strategies, web content, and social media initiatives that integrated into larger health marketing plans.

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Top 10 Best States for Digital Communication Specialists

  1. District of Columbia
  2. Virginia
  3. Alaska
  4. New Jersey
  5. Rhode Island
  6. Washington
  7. Connecticut
  8. New York
  9. Nevada
  10. Oregon
  • (161 jobs)
  • (352 jobs)
  • (17 jobs)
  • (274 jobs)
  • (45 jobs)
  • (240 jobs)
  • (100 jobs)
  • (534 jobs)
  • (52 jobs)
  • (126 jobs)

Digital Communication Specialist Demographics

Gender

Female

47.9%

Male

42.6%

Unknown

9.5%
Ethnicity

White

63.0%

Hispanic or Latino

12.9%

Black or African American

12.9%

Asian

8.2%

Unknown

2.9%
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Foreign Languages Spoken

Turkish

33.3%

French

33.3%

Spanish

33.3%

Digital Communication Specialist Education

Schools

Georgetown University

8.7%

University of California - Los Angeles

6.5%

Ohio State University

6.5%

Kennesaw State University

6.5%

University of Wisconsin - Madison

6.5%

University of Alabama

4.3%

Ohio University -

4.3%

North Carolina State University

4.3%

James Madison University

4.3%

Furman University

4.3%

Temple University

4.3%

University of Central Oklahoma

4.3%

University of Michigan - Dearborn

4.3%

Jefferson State Community College

4.3%

Grand Valley State University

4.3%

State University of New York Albany

4.3%

Harvard University

4.3%

Texas A&M University - Commerce

4.3%

University of Missouri - Columbia

4.3%

Drake University

4.3%
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Majors

Communication

24.5%

Business

11.9%

Journalism

8.8%

Marketing

7.5%

English

7.5%

Public Relations

4.4%

Writing

3.8%

Business Communications

3.8%

Management

3.1%

Graphic Design

3.1%

Psychology

2.5%

Entertainment Business

2.5%

Photography

2.5%

Computer Applications

2.5%

Political Science

1.9%

Fine Arts

1.9%

Agricultural Public Services

1.9%

Communications Technology

1.9%

History

1.9%

Criminal Justice

1.9%
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Degrees

Bachelors

64.2%

Masters

21.6%

Other

7.8%

Associate

3.4%

Certificate

2.0%

Diploma

0.5%

Doctorate

0.5%
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