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Digital communication specialist skills for your resume and career

Updated January 8, 2025
2 min read
Quoted experts
Jamie Bowen Ph.D.,
Jamie Bowen Ph.D.
Below we've compiled a list of the most critical digital communication specialist skills. We ranked the top skills for digital communication specialists based on the percentage of resumes they appeared on. For example, 12.5% of digital communication specialist resumes contained digital communications as a skill. Continue reading to find out what skills a digital communication specialist needs to be successful in the workplace.

15 digital communication specialist skills for your resume and career

1. Digital Communications

Here's how digital communication specialists use digital communications:
  • Track data across all digital communications, analyze results and report successes/challenges to management and Board of Directors.
  • Assist proposal teams in designing digital communications solutions for proposals.

2. Digital Marketing

Here's how digital communication specialists use digital marketing:
  • Managed digital marketing and communications including email newsletters, web content, presentations for Superintendent and social media.
  • Managed online communications strategies for government and nonprofit clients in the health sector as key member of digital marketing team.

3. WordPress

Here's how digital communication specialists use wordpress:
  • Designed OEA website and worked with Cornershop Creative to develop in WordPress with all desired functionalities and backend flexibility.
  • Managed creation of micro website platform on WordPress for independent publishing initiative.

4. Facebook

Here's how digital communication specialists use facebook:
  • Utilized Facebook Insights and Facebook ads to improve click-through and conversion rates, increasing monthly page views by 80%.
  • Launched Facebook fan page attracting 500+ fans in the first month, generating campaign buzz, and increasing audience reach.

5. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how digital communication specialists use graphic design:
  • Create digital content from shooting patient and employee testimonials to graphic design creation for website or social media.
  • Create strategic PR initiatives and marketing materials using graphic design programs such as InDesign and Photoshop.

6. Twitter

Here's how digital communication specialists use twitter:
  • Manage and execute day-to-day social run of show for @nikenyc (Twitter + Instagram).
  • Created social media materials with Facebook and Twitter to generate and increase interaction among consumers.

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7. Project Management

Here's how digital communication specialists use project management:
  • Reduced printing costs to organization by more than $1MM through improved online services, and project management with vendors.
  • Created operational process improvements for project management, collaboration, change management, quality assurance, information security and website support.

8. Linkedin

Here's how digital communication specialists use linkedin:
  • Utilized LinkedIn to research job descriptions and qualifications for developing a list of potential candidates
  • Drafted a comprehensive social media strategy on LinkedIn to increase visibility and membership.

9. HTML

Here's how digital communication specialists use html:
  • Use HTML and SharePoint modules to create unique and useful content within departments individual team sites.
  • Updated website content and pages daily using Drupal and HTML.

10. Social Media Management

Here's how digital communication specialists use social media management:
  • Researched and established social media management platform and corporate social media policy.
  • Followed regulations for proper social media management.

11. Media Management

Here's how digital communication specialists use media management:
  • Developed my social media management skills by helping run highly-engaged social media pages, increasing weekly impressions and engagement.
  • Established relationships with clients through digital communications Skills Used Social Media Management Social Media Content on a variety of platforms

12. Adobe Creative Suite

Here's how digital communication specialists use adobe creative suite:
  • Displayed expertise with audio and video recording equipment and related software, particularly the Adobe Creative Suite.
  • Create, restore, and repair photographs taken of merchandise for web using the Adobe Creative Suite.

13. Email Marketing

Here's how digital communication specialists use email marketing:
  • Managed internal email marketing program, including A/B splits and audience testing.
  • Provide strategic support to Marketing Managers regarding best practices in email marketing and lead generation tactics.

14. Digital Platforms

Here's how digital communication specialists use digital platforms:
  • Managed vendor relationships for digital platforms.
  • Created photo and video content to be used across all digital platforms for the Greater Cincinnati YMCA.

15. Web Content

Here's how digital communication specialists use web content:
  • Developed digital and mobile media strategies, web content, and social media initiatives that integrated into larger health marketing plans.
  • Updated, optimized and maintained web content for loves.com.
top-skills

What skills help Digital Communication Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital communication specialist resumes?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Various skills are important for a Communication Specialist. You want them to have clear writing skills and the ability to communicate in both large and small groups. In this day and age, if someone has intercultural communication training, that can stand out because the client pool and the workplace is becoming more diverse in their nature. I would also say any technical skills really stand out, such as experience in Adobe Suite and video/photography skills.

What soft skills should all digital communication specialists possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for digital communication specialists?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Any experience working with the Adobe Suite can go leaps and bounds in landing someone a job as a Communication Specialist. However, knowing how to use a camera to take pictures and video and then edit the footage can set them apart from the rest of the pack.

What digital communication specialist skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young digital communication specialists need?

Gheni Platenburg Ph.D.Gheni Platenburg Ph.D. LinkedIn profile

Assistant Professor, Auburn University

To prepare for tomorrow's jobs, students need a solid background in fundamental journalism techniques and the technical skills of today. This is a multimedia journalism industry, meaning journalists need to possess the ability to tell stories across multiple platforms. There is no longer such a thing as a journalist who only broadcasts work or writes stories for print. It's OK to have specialty areas, but all new graduates need to have writing, video, audio, and graphics skills.

Additionally, mobile journalism skills will also be essential. Before and after the coronavirus pandemic's start, the ability to produce quality work from outside of the newsroom remains a coveted job skill. I foresee the industry moving more into this direction as we advance. Therefore, students should take the opportunities now to perfect those skills.

What technical skills for a digital communication specialist stand out to employers?

Jeremy Backstrom Ph.D.Jeremy Backstrom Ph.D. LinkedIn profile

Assistant Professor, Widener University

With international relations, there are certain skillsets that should be highlighted. First, a proficiency in a foreign language remains a key skill that is always in demand. While the pandemic confined most of the world's population to their homes or to small groups, this has not halted international interactions and it seems that we are now even more interconnected through technology. Therefore, communication is key and the language tools to communicate are ever important. This provides a good segue into the second skillset...

Second, the ability to communicate in an effective written prose will always be in demand; however, many students often overlook this essential skillset in their toolbox. No matter what the future academic or professional goals and endeavors, the ability to write and even more the ability to write effectively is absolutely essential.

Third, critical thinking and analytical skills are a significant feature and asset with any degree in social sciences including international relations. The ability to demonstrate analytical reasoning, communication skills, research and data analysis are attributes that have always been and will continue to be sought after despite the pandemic. Moreover, these are technical skillsets that can be showcased during the pandemic with much of the work conducted remotely.

List of digital communication specialist skills to add to your resume

Digital communication specialist skills

The most important skills for a digital communication specialist resume and required skills for a digital communication specialist to have include:

  • Digital Communications
  • Digital Marketing
  • WordPress
  • Facebook
  • Graphic Design
  • Twitter
  • Project Management
  • Linkedin
  • HTML
  • Social Media Management
  • Media Management
  • Adobe Creative Suite
  • Email Marketing
  • Digital Platforms
  • Web Content
  • Content Strategy
  • CSS
  • Digital Channels
  • SharePoint
  • Video Production
  • Intranet
  • Content Creation
  • YouTube
  • Search Engine Optimization
  • Content Management System
  • A/B
  • Web Pages
  • Email Campaigns
  • Editorial Calendar
  • Content Development
  • Video Content
  • Marketing Campaigns
  • JavaScript
  • Press Releases
  • Blog Posts
  • Digital Signage
  • Website Design
  • Brand Awareness
  • Social Media Analytics
  • B Testing
  • Web Traffic
  • Copywriting
  • Email Newsletters
  • Content Marketing
  • KPI
  • News Stories

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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