What does a digital communication specialist do?
A digital communication specialist is responsible for managing and analyzing the effectiveness of media campaigns and digital presence. Digital communication specialists create engaging content to publish on various media outlets that would highlight the company's services and other requirements. They may also connect with the existing and potential customers by responding to their inquiries and requests and acknowledging their concerns. A digital communication specialist must have excellent communication and technical skills, especially in utilizing software tools and programs to design attractive content that would engage the target audience.
Digital communication specialist responsibilities
Here are examples of responsibilities from real digital communication specialist resumes:
- Manage the company facebook page.
- Maintain distribution lists and manage and update HTML templates.
- Manage websites and blogs using Wordpress, MODX, and others.
- Manage copywriting for social media, website, blogs and print reports.
- Manage organizational website using content management and HTML.
- Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
- Brand a new small business by implementing, producing and maintaining a website, Facebook page, and blog.
- Maintain the communications SharePoint site.
- Utilize Micrsoft SharePoint for content management and share workspace communication dissemination.
- Create and replace advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
- Research and transcribe relevant video clips to include in campaign advertisements.
Digital communication specialist skills and personality traits
We calculated that 12% of Digital Communication Specialists are proficient in Digital Communications, Digital Marketing, and WordPress. They’re also known for soft skills such as Problem-solving skills, Speaking skills, and Writing skills.
We break down the percentage of Digital Communication Specialists that have these skills listed on their resume here:
- Digital Communications, 12%
Track data across all digital communications, analyze results and report successes/challenges to management and Board of Directors.
- Digital Marketing, 5%
Managed digital marketing and communications including email newsletters, web content, presentations for Superintendent and social media.
- WordPress, 5%
Designed OEA website and worked with Cornershop Creative to develop in WordPress with all desired functionalities and backend flexibility.
- Facebook, 4%
Utilized Facebook Insights and Facebook ads to improve click-through and conversion rates, increasing monthly page views by 80%.
- Graphic Design, 4%
Create digital content from shooting patient and employee testimonials to graphic design creation for website or social media.
- Twitter, 4%
Manage and execute day-to-day social run of show for @nikenyc (Twitter + Instagram).
"digital communications," "digital marketing," and "wordpress" are among the most common skills that digital communication specialists use at work. You can find even more digital communication specialist responsibilities below, including:
Problem-solving skills. The most essential soft skill for a digital communication specialist to carry out their responsibilities is problem-solving skills. This skill is important for the role because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Additionally, a digital communication specialist resume shows how their duties depend on problem-solving skills: "create graphic design solutions for office collateral. "
Speaking skills. Another soft skill that's essential for fulfilling digital communication specialist duties is speaking skills. The role rewards competence in this skill because "public relations specialists regularly speak on behalf of clients or their organization." According to a digital communication specialist resume, here's how digital communication specialists can utilize speaking skills in their job responsibilities: "presented learnings from a/b testing findings and make recommendations for improvements/next steps. "
Writing skills. Another skill that relates to the job responsibilities of digital communication specialists is writing skills. This skill is critical to many everyday digital communication specialist duties, as "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." This example from a resume shows how this skill is used: "sharpened skills in photography, video production, and creative writing to create viral content that generated engagement. "
Organizational skills. For certain digital communication specialist responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a digital communication specialist rely on this skill, as "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." For example, this snippet was taken directly from a resume about how this skill applies to what digital communication specialists do: "managed organizational website using content management and html. "
The three companies that hire the most digital communication specialists are:
- Port Authority of Allegheny County
10 digital communication specialists jobs
- Harvard University4 digital communication specialists jobs
- Unison Comfort
4 digital communication specialists jobs
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Compare different digital communication specialists
Digital communication specialist vs. Social media internship
In a social media internship, the primary role is to take part in managing a brand's social media platforms for public relations. One of their primary duties is to craft informative and captivating content while under the supervision and guidelines of a manager or supervisor. Furthermore, there may also be instances where an intern must participate in devising strategies that would bring more public recognition to the brand, such as social media campaigns to boost sales and improve client base.
These skill sets are where the common ground ends though. The responsibilities of a digital communication specialist are more likely to require skills like "digital communications," "digital marketing," "wordpress," and "facebook." On the other hand, a job as a social media internship requires skills like "instagram," "facebook insights," "hootsuite," and "google analytics." As you can see, what employees do in each career varies considerably.
Social media interns tend to make the most money working in the education industry, where they earn an average salary of $33,136. In contrast, digital communication specialists make the biggest average salary, $69,719, in the health care industry.social media interns tend to reach lower levels of education than digital communication specialists. In fact, social media interns are 5.6% less likely to graduate with a Master's Degree and 1.5% less likely to have a Doctoral Degree.Digital communication specialist vs. Account coordinator
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Each career also uses different skills, according to real digital communication specialist resumes. While digital communication specialist responsibilities can utilize skills like "digital communications," "digital marketing," "wordpress," and "graphic design," account coordinators use skills like "customer service," "data entry," "account management," and "account executives."
On average, account coordinators earn a lower salary than digital communication specialists. Some industries support higher salaries in each profession. Interestingly enough, account coordinators earn the most pay in the professional industry with an average salary of $46,894. Whereas digital communication specialists have higher pay in the health care industry, with an average salary of $69,719.In general, account coordinators achieve similar levels of education than digital communication specialists. They're 5.0% less likely to obtain a Master's Degree while being 1.5% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital communication specialists in the next 3-5 years?
Mike Bromberg
Assistant Professor, East-West University
How we get our information will be more relevant, and new media platforms will continue to change how it is consumed.
I felt it essential to engage students with sources from both liberal and conservative views, especially with the discussion on fake news. For many people, unfortunately, ideology is more important than facts.
Digital communication specialist vs. Public relations internship
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
The required skills of the two careers differ considerably. For example, digital communication specialists are more likely to have skills like "digital communications," "digital marketing," "wordpress," and "graphic design." But a public relations internship is more likely to have skills like "press clippings," "instagram," "event planning," and "writing press releases."
Public relations interns earn the best pay in the non profits industry, where they command an average salary of $32,969. Digital communication specialists earn the highest pay from the health care industry, with an average salary of $69,719.When it comes to education, public relations interns tend to earn lower degree levels compared to digital communication specialists. In fact, they're 5.5% less likely to earn a Master's Degree, and 1.0% less likely to graduate with a Doctoral Degree.Digital communication specialist vs. Media coordinator
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Types of digital communication specialist
Updated January 8, 2025
