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Digital communications manager vs product manager

The differences between digital communications managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital communications manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $70,102 average annual salary of a digital communications manager.

The top three skills for a digital communications manager include SEO, powerpoint and A/B. The most important skills for a product manager are product management, QA, and product strategy.

Digital communications manager vs product manager overview

Digital Communications ManagerProduct Manager
Yearly salary$70,102$111,729
Hourly rate$33.70$53.72
Growth rate10%10%
Number of jobs74,036125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a digital communications manager do?

A digital communications manager is an individual who is responsible for promoting the products and goals of an organization to the public using the latest digital marketing strategies. Digital communications managers are required to supervise the daily ownership of the content and management of the organization's website and other digital platforms owned by them. They must work closely with the organization's campaign staff so that they can identify compelling ideas for web stories and maintain a content pipeline. Digital communications managers are also required to be up-to-date with current digital trends and developments.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Digital communications manager vs product manager salary

Digital communications managers and product managers have different pay scales, as shown below.

Digital Communications ManagerProduct Manager
Average salary$70,102$111,729
Salary rangeBetween $45,000 And $107,000Between $81,000 And $152,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyCitiMeta
Best paying industryMediaRetail

Differences between digital communications manager and product manager education

There are a few differences between a digital communications manager and a product manager in terms of educational background:

Digital Communications ManagerProduct Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital communications manager vs product manager demographics

Here are the differences between digital communications managers' and product managers' demographics:

Digital Communications ManagerProduct Manager
Average age3939
Gender ratioMale, 42.9% Female, 57.1%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital communications manager and product manager duties and responsibilities

Digital communications manager example responsibilities.

  • Manage an internal development and QA staff with on-going freelance/contractor support.
  • Founded and maintain the department HTML newsletter.
  • Create daily video memes and post to Facebook.
  • Create and maintain content production for Facebook page.
  • Lead re-design of entire site; build out all pages myself within a WordPress template.
  • Develop and execute a CRM strategy using customer behavior data to increase customer retention.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Digital communications manager vs product manager skills

Common digital communications manager skills
  • SEO, 8%
  • PowerPoint, 6%
  • A/B, 5%
  • KPIs, 5%
  • Digital Marketing, 5%
  • Twitter, 4%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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