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Digital communications manager skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Joe Moore Ph.D.,

Hans Schmidt Ph.D.

Below we've compiled a list of the most critical digital communications manager skills. We ranked the top skills for digital communications managers based on the percentage of resumes they appeared on. For example, 7.8% of digital communications manager resumes contained seo as a skill. Continue reading to find out what skills a digital communications manager needs to be successful in the workplace.

15 digital communications manager skills for your resume and career

1. SEO

Here's how digital communications managers use seo:

Create keyword and inter-linking media for successful organic Search Engine Optimization, (SEO).
Exceeded and grew goals 3 years running through user-centered redesigns, SEO and Content Syndication.

2. PowerPoint

Here's how digital communications managers use powerpoint:

Edited footage for a final international expo PowerPoint presentation
Developed employee awareness PowerPoint presentations and project summary presentations for senior management.

3. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how digital communications managers use a/b:

Monitored web visitor behavior, identified opportunities to improve success metrics and validated those recommendations with A/B and multivariate testing.
Implemented A/B testing strategy to provide insight on landing page improvements and optimization recommendations.

4. KPIs

Here's how digital communications managers use kpis:

Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
Identified KPIs and generated insights in creating actionable reports for increased optimization.

5. Digital Marketing

Here's how digital communications managers use digital marketing:

Manage digital marketing and communication operational functions.
Build and manage digital marketing function for parent company and two recently acquired subsidiaries.

6. Twitter

Here's how digital communications managers use twitter:

Designed and produced timely, compelling copy and graphic content for Facebook, Twitter, and House.
Managed all social media channels for the Bank including Twitter, Facebook, Google Plus and YouTube.

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7. B Testing

Here's how digital communications managers use b testing:

Increased customer drive to trial by 20% through A/B testing, key word optimization and usability testing.
Analyzed marketing metrics data and conducted A/B testing to increase campaign conversions and ROI.

8. Facebook

Here's how digital communications managers use facebook:

Maintain the highest percentage of residents following the organization's Facebook Page out of any forest preserve district in Illinois.
Manage the organization s Facebook page, as well as execute all advertising through Facebook Ads Manager and Google AdWords.

9. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how digital communications managers use sem:

Selected Accomplishments: Brought PPC and SEM programs in-house increasing efficiency and cutting 20 percent administration costs.
Maximized customer conversion through item sequencing, filter attribution, facet categories, SEM and SEO.

10. Instagram

Here's how digital communications managers use instagram:

Managed social ad budget and content strategies, exceeding goals set for channel growth including 250% Instagram follower increase.
Managed social media marketing, including Instagram

11. Google Analytics

Here's how digital communications managers use google analytics:

Produced Google Analytics monthly reports and strategic recommendations.
Manage website redesign and online content optimization with special emphasis on user experience as well as content auditing using Google Analytics.

12. Digital Channels

Here's how digital communications managers use digital channels:

Provide online customer service and public relations, including responding directly to public inquiries and concerns submitted through digital channels.
Highlight key opportunities and drive customer communication plans that utilize all possible digital channels.

13. Linkedin

Here's how digital communications managers use linkedin:

Develop and implement resources to help lawyers create and improve LinkedIn profiles, post content, make connections, and engage.
Teach usage of electronic materials, orientations, LinkedIn, Internet, information literacy, resume writing, and APA.

14. Digital Content

Here's how digital communications managers use digital content:

Publish live digital content from movie premieres, Comic-Con International, entertainment conventions, and other industry events.
Create copy and digital content maintaining the Nike voice and elevating brand strategic priorities.

15. HTML

Here's how digital communications managers use html:

Founded and maintained the department HTML newsletter.
Introduced opt-in email registration process to support implementation of HTML email campaigns and customized e-surveys.

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What skills help Digital Communications Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital communications manager resumes?

Joe Moore Ph.D.

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What hard/technical skills are most important for digital communications managers?

Hans Schmidt Ph.D.

Associate Professor of Communications, Coordinator, Schreyer and Cooper Honors Programs, Penn State University, Brandywine

Having the ability to write well is important in most knowledge-based fields today. It is especially critical in any communication-related field of job specialization. Otherwise, the specific technical skills are important variations between the particular company and/or job expectations. Some fields use proprietary software that one typically learns about once one starts the job. Some fields require media production competencies - related to basic video production, audio production, imaging or photography, or even web design/management. The important thing is to develop a general competency with technology - and to learn how to learn. That allows you to pivot to develop new skills in different situations and roles.

What soft skills should all digital communications managers possess?

Justin Young

Assistant Lecturer, Southern Illinois University

Two big factors are affecting soft skill needs-diversity and remote work. As companies diversify, they need people who can deftly integrate diverse employees while keeping an open, understanding ear to those employees' needs. A background in intercultural communication and empathy is very useful here.

Along the same lines, COVID has forced many employees into remote work, and the truth is that some will never return to a traditional office schedule. Companies need communicators who can build those team dynamics when the team might be scattered across five states. Again, it's about listening to the needs and understanding that a video chat meeting is less about the tech and more about interpersonal communication and teamwork.

What digital communications manager skills would you recommend for someone trying to advance their career?

Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Rapid and changing from competitors who offer advanced textual intelligence systems to track brands, employees, competitors, public figures, customers, and more.

What type of skills will young digital communications managers need?

Melinda Booze

Assistant Professor, Evangel University

Today's communication graduates will need adaptive storytelling skills. In a communication environment that is noisy and insistent, the graduates that will stand out are those who can demonstrate to employers and clients that they can identify an audience's needs, wants and values and craft messages that connects with and engages that audience. This involves all the requisite hard and soft skills, such as technological proficiency, writing, speaking, a love of learning, flexibility, creativity and more. The skill that is perhaps less emphasized or practiced is careful listening. The outcome of careful listening is valid research that informs meaningful stories that communicate. -Melinda Booze, assistant professor of communication, Evangel University.

What technical skills for a digital communications manager stand out to employers?

Colette Hoption Ph.D.

Associate Professor of Management, Seattle University

Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.

Do you want to know more?

List of digital communications manager skills to add to your resume

The most important skills for a digital communications manager resume and required skills for a digital communications manager to have include:

SEO
PowerPoint
A/B
KPIs
Digital Marketing
Twitter
B Testing
Facebook
SEM
Instagram
Google Analytics
Digital Channels
Linkedin
Digital Content
HTML
Content Strategy

YouTube
Email Marketing
Content Development
Digital Platforms
WordPress
User Experience
Video Content
Marketing Campaigns
Content Marketing
SharePoint
Social Channels
Content Management System
Editorial Calendar
Content Creation
Press Releases
Digital Assets

Social Media Management
Social Platforms
Media Management
Search Engine
Digital Communications Strategy
Email Campaigns
External Communications
Sprout Social
Digital Campaigns
Brand Awareness
Website Content
CRM
Digital Landscape
Proofreading
Integrated Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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