Digital consultants are responsible for exploring current and evolving digital platforms. They are on top of the search engine optimization (SEO) world and insert high-quality, relevant content on websites as well as ensure compliance with Google guidelines. They also ensure appropriate back-linking and are aware of the proper way to invest advertising dollars on the web. Digital consultants earn a median sum of $88,000 annually or $42 per hour.

Digital consultants are competent professionals and are jacks of all trades. They are responsible for directing the web design efforts while keeping the user experience front and center during any web design. They are social media experts, and their roles in this regard include engaging people and integrating SEO into the role.

An average digital consultant holds a bachelor's degree in business, marketing, communication, or other relevant fields. They are expected to have some years of experience in the digital scene and a keen eye for detail with strong analytical and communication skills to boot.

What Does a Digital Consultant Do

There are certain skills that many digital consultants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Digital Consultant does

How To Become a Digital Consultant

If you're interested in becoming a digital consultant, one of the first things to consider is how much education you need. We've determined that 67.2% of digital consultants have a bachelor's degree. In terms of higher education levels, we found that 18.1% of digital consultants have master's degrees. Even though most digital consultants have a college degree, it's possible to become one with only a high school degree or GED.

Digital Consultant Career Paths

Average Salary for a Digital Consultant

Digital Consultants in America make an average salary of $103,415 per year or $50 per hour. The top 10 percent makes over $132,000 per year, while the bottom 10 percent under $80,000 per year.
Average Digital Consultant Salary
$103,415 Yearly
$49.72 hourly
10 %
90 %

What Am I Worth?


Digital Consultant Education

Digital Consultant Majors

13.9 %
11.0 %

Digital Consultant Degrees


67.2 %


18.1 %


9.6 %

Top Colleges for Digital Consultants

1. University of Georgia

Athens, GA • Private

In-State Tuition

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

4. Stanford University

Stanford, CA • Private

In-State Tuition

5. Northwestern University

Evanston, IL • Private

In-State Tuition

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

8. Ball State University

Muncie, IN • Private

In-State Tuition

9. Purdue University

West Lafayette, IN • Private

In-State Tuition

10. Howard University

Washington, DC • Private

In-State Tuition

Top Skills For a Digital Consultant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.3% of digital consultants listed powerpoint on their resume, but soft skills such as analytical skills and communication skills are important as well.

Digital Consultant Demographics

Digital Consultant Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among digital consultants, 39.3% of them are women, while 60.7% are men.

  • The most common race/ethnicity among digital consultants is White, which makes up 70.0% of all digital consultants.

  • The most common foreign language among digital consultants is Spanish at 32.1%.

Online Courses For Digital Consultant That You May Like

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Best States For a Digital Consultant

Some places are better than others when it comes to starting a career as a digital consultant. The best states for people in this position are Washington, Delaware, California, and Arkansas. Digital consultants make the most in Washington with an average salary of $124,077. Whereas in Delaware and California, they would average $117,649 and $115,934, respectively. While digital consultants would only make an average of $111,049 in Arkansas, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Digital Consultant Jobs:
Highest 10% Earn:
Location Quotient:
1.15 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Digital Consultant Jobs:
Highest 10% Earn:
Location Quotient:
0.97 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Digital Consultant Jobs:
Highest 10% Earn:
Location Quotient:
1.24 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Digital Consultants

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Top Digital Consultant Employers

Most Common Employers For Digital Consultant

Rank  Company  Average Salary  Hourly Rate  Job Openings  
2Best Buy$114,905$55.245
3McGraw Hill$112,054$53.8723
4Alight Solutions$111,024$53.383
6American Family Insurance$105,732$50.834
9Shift Digital$104,902$50.434
10Hewlett Packard Enterprise$104,845$50.413

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