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The differences between digital consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a digital marketing consultant. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Consultant | Digital Marketing Consultant | |
| Yearly salary | $103,415 | $71,064 |
| Hourly rate | $49.72 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital consultants and digital marketing consultants have different pay scales, as shown below.
| Digital Consultant | Digital Marketing Consultant | |
| Average salary | $103,415 | $71,064 |
| Salary range | Between $80,000 And $132,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | BNY Mellon | Booz Allen Hamilton |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a digital consultant and a digital marketing consultant in terms of educational background:
| Digital Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and digital marketing consultants' demographics:
| Digital Consultant | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |