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The differences between digital consultants and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a digital marketing specialist. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Consultant | Digital Marketing Specialist | |
| Yearly salary | $103,415 | $60,359 |
| Hourly rate | $49.72 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital consultants and digital marketing specialists have different pay scales, as shown below.
| Digital Consultant | Digital Marketing Specialist | |
| Average salary | $103,415 | $60,359 |
| Salary range | Between $80,000 And $132,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | BNY Mellon | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a digital consultant and a digital marketing specialist in terms of educational background:
| Digital Consultant | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and digital marketing specialists' demographics:
| Digital Consultant | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |