Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a marketing specialist. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Digital Consultant | Marketing Specialist | |
| Yearly salary | $103,415 | $54,942 |
| Hourly rate | $49.72 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Digital consultants and marketing specialists have different pay scales, as shown below.
| Digital Consultant | Marketing Specialist | |
| Average salary | $103,415 | $54,942 |
| Salary range | Between $80,000 And $132,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | BNY Mellon | |
| Best paying industry | Technology | Technology |
There are a few differences between a digital consultant and a marketing specialist in terms of educational background:
| Digital Consultant | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and marketing specialists' demographics:
| Digital Consultant | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |