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The differences between digital consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a digital consultant, becoming a media consultant takes usually requires 2-4 years. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a media consultant are website development, facebook, and twitter.
| Digital Consultant | Media Consultant | |
| Yearly salary | $103,415 | $53,443 |
| Hourly rate | $49.72 | $25.69 |
| Growth rate | 19% | 8% |
| Number of jobs | 31,174 | 28,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Digital consultants and media consultants have different pay scales, as shown below.
| Digital Consultant | Media Consultant | |
| Average salary | $103,415 | $53,443 |
| Salary range | Between $80,000 And $132,000 | Between $32,000 And $89,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | BNY Mellon | iHeartMedia |
| Best paying industry | Technology | - |
There are a few differences between a digital consultant and a media consultant in terms of educational background:
| Digital Consultant | Media Consultant | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 77% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between digital consultants' and media consultants' demographics:
| Digital Consultant | Media Consultant | |
| Average age | 37 | 42 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 50.3% Female, 49.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |