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The differences between digital consultants and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a digital consultant and a product specialist. Additionally, a digital consultant has an average salary of $103,415, which is higher than the $85,932 average annual salary of a product specialist.
The top three skills for a digital consultant include powerpoint, digital marketing and client facing. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Digital Consultant | Product Specialist | |
| Yearly salary | $103,415 | $85,932 |
| Hourly rate | $49.72 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 31,174 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A digital consultant is an individual who helps businesses connect their business strategy to implementation across different digital fields. Digital consultants are required to assess the design assets and pick the right technological solutions for a given platform, as well as helping with building short- and long-term marketing strategies. They must discover new ways for businesses to engage with existing customers as well as attract new ones by evaluating the current marketing strategy. Digital consultants must manage company branding by communicating with customers through social media, email, mobile, or local marketing campaigns.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Digital consultants and product specialists have different pay scales, as shown below.
| Digital Consultant | Product Specialist | |
| Average salary | $103,415 | $85,932 |
| Salary range | Between $80,000 And $132,000 | Between $56,000 And $130,000 |
| Highest paying City | Seattle, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | BNY Mellon | ByteDance |
| Best paying industry | Technology | Technology |
There are a few differences between a digital consultant and a product specialist in terms of educational background:
| Digital Consultant | Product Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital consultants' and product specialists' demographics:
| Digital Consultant | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.4% White, 65.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |